Automotive Direct Marketing
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How to Optimize Your Direct Mail Automotive Campaigns

How to Optimize Your Direct Mail Automotive Campaigns | Automotive Direct Marketing | Scoop.it
While direct mail automotive campaigns can see positive results, it’s really going to show the most ROI when it’s implemented as a multichannel campaign
todd vowell's insight:

While direct mail automotive campaigns can see positive results, it’s really going to show the most ROI when it’s implemented as a multichannel campaign!

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Credit for repairs turns denials into dollars

Credit for repairs turns denials into dollars | Automotive Direct Marketing | Scoop.it
Service orders and profit have jumped at Garber Buick in Saginaw, Mich., since the store started offering credit-card applications and interest-free credit to cash-strapped customers.
todd vowell's insight:

Finding more convenient ways to pay is becoming hot, don't be left behind!

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US auto sales expected to hit record high in 2015

US auto sales expected to hit record high in 2015 | Automotive Direct Marketing | Scoop.it
J.D. Power and Associates says that sales of new cars and trucks at U.S. auto dealerships will climb to 13.83 million in 2015.
todd vowell's insight:

A strong Multichannel Digital/Direct Mail Marketing strategy is critical to gain market share in 2015. Dealerships that don't, will lose market share to the dealers that DO!

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An unlikely survivor in the digital age: Direct mail

An unlikely survivor in the digital age: Direct mail | Automotive Direct Marketing | Scoop.it
“In terms of moving the needle, it’s very effective because people still read their mail and some even keep it around,” Lukens said. “It’s got a shelf life. It’s cheaper, and you can reach a more targeted audience.”
Read more: http://www.politico.com/story/2014/08/an-unlikely-survivor-in-the-digital-age-direct-mail-109673.html#ixzz3GFVgWwxhIts obituary has been written over and over, but the political direct mail industry isn’t just still alive; it’s thriving. In an era of highly targeted digital and TV advertising, political campaigns are still banking on an old-fashioned, mundane routine: Voters picking up their mail and leafing through it as they walk from their mailboxes...
todd vowell's insight:

“In terms of moving the needle, it’s very effective because people still read their mail and some even keep it around, It’s got a shelf life. It’s cheaper, and you can reach a more targeted audience.”

 
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What Is Content Marketing?

What Is Content Marketing? | Automotive Direct Marketing | Scoop.it
If you've heard about content marketing and aren't sure what it is and are a bit embarrassed to ask, this post is for you.
todd vowell's insight:

Traditional advertising and marketing is great but Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.

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The 12 Most Embarrassing Cars from the Last Decade

The 12 Most Embarrassing Cars from the Last Decade | Automotive Direct Marketing | Scoop.it
Here are the 12 more embarrassing cars as ranked by a survey courtesy of CarInsurance.com.
todd vowell's insight:

Ouch! Unfortunately, little to no explanation was offered as to the thinking behind respondents’ particular choices.

 
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Avoid the Trash Can: When to Send Emails

Avoid the Trash Can: When to Send Emails | Automotive Direct Marketing | Scoop.it
Time of day definitely plays a role in affecting key email marketing measures, but there is no one silver-bullet time for improving benchmarks across the board. - See more at: http://www.emarketer.com/Article/Avoid-Trash-Can-Send-Emails/1011081#sthash.XNZ7ntM2.YEyKxPic.dpufTime of day definitely plays a role in affecting key email marketing measures, but there is no one silver-bullet time for improving benchmarks across the board. - See more at: http://www.emarketer.com/Article/Avoid-Trash-Can-Send-Emails/1011081#sthash.XNZ7ntM2.YEyKxPic.dpufEmail marketers constantly seek new ways to cut through the inbox clutter, and the right day and time make a difference. According to a new eMarketer report, Saturdays see the highest open rates and average order sizes. But it's not so easy when it comes to time of day, with key measures often at odds.
todd vowell's insight:

Time of day definitely plays a role in affecting key email marketing measures, but there is no one silver-bullet time for improving benchmarks across the board.

Time of day definitely plays a role in affecting key email marketing measures, but there is no one silver-bullet time for improving benchmarks across the board. - See more at: http://www.emarketer.com/Article/Avoid-Trash-Can-Send-Emails/1011081#sthash.XNZ7ntM2.YEyKxPic.dpufTime of day definitely plays a role in affecting key email marketing measures, but there is no one silver-bullet time for improving benchmarks across the board. - See more at: http://www.emarketer.com/Article/Avoid-Trash-Can-Send-Emails/1011081#sthash.XNZ7ntM2.YEyKxPic.dpuf
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Dealers' phones ring again

Dealers' phones ring again | Automotive Direct Marketing | Scoop.it
Because of the ubiquitous smart phone, car shoppers are flooding dealerships with phone calls instead of e-mail inquiries. The sudden change in consumer behavior has dealers pushing employees to brush up on an ancient skill: answering the telephone.
todd vowell's insight:

We include "Live Operator Calls" with our "40 Car guarantee" using the most powerful eCampaign the industry has ever seen. Its about not following fads, and targeting Conquest and the competitions customers. 

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GM says it will 'rework or replace' ignition keys on 3.4 million cars

GM says it will 'rework or replace' ignition keys on 3.4 million cars | Automotive Direct Marketing | Scoop.it
General Motors today said it is recalling 3.4 million cars in North America because bumpy terrain or weight attached to the key could move the ignition switch out of the run position -- the same basic problem that began its recall crisis earlier this year.
todd vowell's insight:

This is so dangerous. We need to just keep making sure that all affected know about what is going on!

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Spotlight | Media Mixology 101: Blending Direct and Digital Campaigns

Spotlight | Media Mixology 101: Blending Direct and Digital Campaigns | Automotive Direct Marketing | Scoop.it
using physical mail to drive digital activity creates exciting new possibilities for engaging consumersLike oil and vinegar, some marketing strategies fail to blend.
todd vowell's insight:

Using physical mail to drive digital activity creates exciting new possibilities for engaging consumers!

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Miners Leap Winery, Clarksburg Wine Tasting, Sacramento Wine Tastin

Miners Leap Winery, Clarksburg Wine Tasting, Sacramento Wine Tastin | Automotive Direct Marketing | Scoop.it
todd vowell's insight:

The Very Best...

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Christie’s Opposition to Tesla Spurs Cries of Hypocrisy

Christie’s Opposition to Tesla Spurs Cries of Hypocrisy | Automotive Direct Marketing | Scoop.it
When Philip Blackwood of Lincroft, New Jersey, bought his Tesla Model S electric sedan from Tesla Motors Inc. about a year ago, a big selling point was how he did it: online and direct from the California company.
todd vowell's insight:

Oh its getting good!

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Marketers Giving Mail A Fresh Look, Says Postmaster General

Marketers Giving Mail A Fresh Look, Says Postmaster General | Automotive Direct Marketing | Scoop.it
todd vowell's insight:

Patrick R. Donahoe, Postmaster General and Chief Executive Officer of over 625,000 employees at the Postal Service, today described a changing attitude toward direct mail as a means of attracting and retaining customers.


He is 100% also when he said “We’re seeing mail being used in some tremendous new ways–especially as part of integrated marketing campaigns, all of this is leading to a reappraisal of the role of mail in the marketing mix–and we’re starting to see the beginnings of that reappraisal.”

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Why I Stopped Selling SEO Services and You Should, Too

Why I Stopped Selling SEO Services and You Should, Too | Automotive Direct Marketing | Scoop.it
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
todd vowell's insight:

Google shows search results based on what's best for the user. We can't just rank for whatever keywords we want.

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The Ad Contrarian: 10 Important Things To Ignore In 2015

The Ad Contrarian: 10 Important Things To Ignore In 2015 | Automotive Direct Marketing | Scoop.it
Named one of the worlds most influential advertising and marketing blogs by Business Insider
todd vowell's insight:

A must read for anyone burning their own path to success!

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The Service Department: It’s More Than Just Fixing Broken Cars

The Service Department: It’s More Than Just Fixing Broken Cars | Automotive Direct Marketing | Scoop.it
The best summary I have ever heard concerning our industry comes from Leigh Silver, who puts it like this: “The service operations can be viewed as a combination of running a sales floor, in conjun...
todd vowell's insight:

This article is so accurate. I just got back from signing up a Toyota dealership for our "No Credit Check" Car Repair Funding program and toured the Service Dept. If your Service is not selling, then get your GSM back there and start training NOW! One thing that also helps sales and service are more ways for customers to pay than just Cash or Credit"

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5 Serra Nissan Employees Arrested

5 Serra Nissan Employees Arrested | Automotive Direct Marketing | Scoop.it
The indictment of the five dealership employees follows federal charges levied against two other Serra Nissan sales managers earlier this year. They are facing federal charges related to a scheme to fraudulently boost loan approvals and car sales.
todd vowell's insight:

A few bad apples!

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Quality Auto Repair & Maintenance | Kniesel's Auto Service

Quality Auto Repair & Maintenance | Kniesel's Auto Service | Automotive Direct Marketing | Scoop.it
Kniesel's Auto Service Centers have been providing quality auto repair and maintenance with unsurpassed value since 1965. Free towing, call for details!
todd vowell's insight:

Great website, gives back to the community, easy to do business with, etc. These guys are way ahead of the game!

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Great Direct Mail Piece Puts a Porsche in Your Driveway

Great Direct Mail Piece Puts a Porsche in Your Driveway | Automotive Direct Marketing | Scoop.it
Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason to call an auto dealership.
todd vowell's insight:

Salespeople, drive a new car to your prospects driveway, snap a picture of it, then head back to the dealership and mail the customer a picture of the new car in his/her driveway with a creative little hand written note! GOT TO LOVE IT! Its all a contest of ideas!

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New & Used Car dealer | McKevitt Chrysler Dodge Jeep RAM | Berkeley, CA

New & Used Car dealer | McKevitt Chrysler Dodge Jeep RAM | Berkeley, CA | Automotive Direct Marketing | Scoop.it
At McKevitt Chrysler Dodge Jeep RAM, you will find a vast selection of new and used cars to consider. Along with our inventory we offer excellent finance options, replacement parts, and service options.
todd vowell's insight:

Now this is where you get a great deal in Northern California!

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In a Subprime Bubble for Used Cars, Borrowers Pay Sky-High Rates

In a Subprime Bubble for Used Cars, Borrowers Pay Sky-High Rates | Automotive Direct Marketing | Scoop.it
Millions of Americans are receiving auto loans they cannot possibly afford, in a lending climate marked by some of the same lack of caution seen in the housing industry before its 2008 implosion.
todd vowell's insight:

Here we go again...

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Elk Grove Citizen : Archives > News > City Council approves incentives for Elk Grove Ford

enter site/page/section description here.
todd vowell's insight:

Car dealers play an important role in communities. City's realize this and will fork out $500,000 just to cover their advertising for the first three years! Nice deal. It paid off, Elk Grove Ford is still trucking!

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A Third Of America's 18-34 Years Olds Live With Their Parents

A Third Of America's 18-34 Years Olds Live With Their Parents | Automotive Direct Marketing | Scoop.it
Housing bulls characterize this as pent-up demand.
todd vowell's insight:

How do you reach Millennials? At home (Parents home)! 

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The Beginning of the End of Driving - Motor Trend

The Beginning of the End of Driving - Motor Trend | Automotive Direct Marketing | Scoop.it
The week after Governor Jerry Brown signed a bill that makes driving autonomous cars legal in California, Google's Anthony Levandowski said he expects his company to have them on the market in five years. Read on to learn more on the Emergency Steer Assist brought to you by the automotive experts at Motor Trend.
todd vowell's insight:

So the next time someone makes me want to drive my car off a cliff or into a brick wall, I don't even have to be in it! How great is that? Wait a minute...

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Direct Mail Gift Hook Explained By Todd Vowell, CEO Buy Mail Direct, Inc. - YouTube

http://www.buymaildirect.com/ Todd Vowell, CEO of Buy Mail Direct, Inc goes over the HOTTEST pull in the country right now. Gift Cards are the #1 requested g...
todd vowell's insight:

Considering car buyers only go to an average 1.5 dealerships now, its best not to take the chance that you are the one. Call in reinforcements, drive them to your dealership by offering them a bribe. A legal one naturally, like gift cards! 

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