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Mobile Car Shoppers 30% More Likely To Submit Lead

Mobile Car Shoppers 30% More Likely To Submit Lead | Automotive Dealer Marketing Online | Scoop.it
In January 2013, Nissan saw 15% of all their digital traffic coming from smartphone users but 20% of all their leads coming from these same users. What does this mean?
Stephen Jeske's insight:

According to these numbers, nearly half your leads will come from smartphone users once mobile traffic to your site reaches about 35% of total.

 

Check your Analytics to verify how much mobile traffic you're already receiving. Look at monthly summaries of the past year to see the rate of change and start planning your mbile contigency if you haven't already.

 

Although apps are heavily promoted among those who supply them, consumers don't necessarily want to cram their smartphone to the brim with apps. Mobile users still remain attached to their web browser for researching purchase decisions.

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Automotive Dealer Marketing Online
Tools, tactics, strategy and resources for marketing auto dealerships. From the curator of www.carstories.neue.ca
Curated by Stephen Jeske
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Honda Vine Campaign Triples Twitter Engagement

Honda Vine Campaign Triples Twitter Engagement | Automotive Dealer Marketing Online | Scoop.it
In one of the best uses of the app so far, Honda used Vine to reach out to car owners who wanted a new car and tweeted that wish via the #WantNewCar hashtag.
Stephen Jeske's insight:

A good real-life example of how to put theory into practice. The result? Triple the engagement rate and 1020 new followers. Plus, #wantnewcar saw 6,895 mentions with nearly 15 million Twitter impressions.

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Time Is Up for Social Media Marketing

Time Is Up for Social Media Marketing | Automotive Dealer Marketing Online | Scoop.it

"If you want to jump ahead of the pack in digital marketing, you’re running out of time. Small and medium-sized businesses (SMBs) are adopting channels like social media, SEO, and interactive websites in greater and greater numbers."

Stephen Jeske's insight:

The numbers behind this new Inc/Vocus study suggest that the writing is on the wall for those businesses still sitting on the fence. The majority of small and medium-sized companies are already using a number of tools like social media, email marketing and blogging.

 

The study reveals that 33% find their website to be most effective, although social media is gaining significant ground. Search engine marketing, paid ads and content creation appear less popular and offer potential for companies to differentiate themselves.

 

Lower cost, increased awareness and improved analytics account for the increase in digital marketing useage. Businesses are still looking for leads as the key driver in their efforts, with 90% of respondents planning to increase their online marketing efforts.

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How To Create Your Own Social Media Cocktail [Infographic]

How To Create Your Own Social Media Cocktail [Infographic] | Automotive Dealer Marketing Online | Scoop.it
Social media cocktail is a recipe for managing a social media presence in the most efficient manner. Don't spend more than 60 minutes on it daily.
Stephen Jeske's insight:

This cute infographic addresses a reality faced by an overwhelming majority of small businesses; there's not enough time and resources to get everything done in a day.

 

The image illustrates how quickly your time can be used up pursuing social media, even if you're focused on the major platforms like Facebook, Twitter, LinkedIn and Google+.

 

Think of this infographic as a guide in terms of the percentage of time to allocate to certain activities. Daily consistency is the key to making this work.

 

It's an approach to getting all your social media activity accomplished in only one hour a day. Granted, most people need more than 15 minutes to write an interesting blog post, but who says you need to post daily? Spending 15 minutes a day writing and publishing one killer post a week is better than a daily post that lacks substance.

 

 

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Facebook Enters Search Engine World.

Facebook Enters Search Engine World. | Automotive Dealer Marketing Online | Scoop.it

"Now, a great deal depends on this kind of search behavior catching on inside of Facebook, but if does it spells the first real threat to Google AdWords and search dominance."

Stephen Jeske's insight:

Announced months ago, this is slowly but surely being rolled out. If you're using Google AdWords to drive traffic to your site, it is something to keep an eye on.

 

Facebook users can now conduct internet searches, powered by Bing, from within the Facebook interface.

 

Note the bing ads that appear alongside the results. Search engine marketers that rely on Google AdWords as their pay-per-click vehicle of choice, need to consider Bing as a viable alternative.

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Social Media Increasingly Used As 1st Step In Car Buying [INFOGRAPHIC]

Social Media Increasingly Used As 1st Step In Car Buying [INFOGRAPHIC] | Automotive Dealer Marketing Online | Scoop.it
Social Media and the automotive industry have a relationship stronger than Brad and Angelina. It's one with history, successes and great tales of business accom
Stephen Jeske's insight:

Can't verify the accuracy of the numbers, but it's interesting:

 

71% of car buyers are influenced by online information vs. 50% for TV ads.

 

Roughly half of consumers prefer an initial online contact.

 

About a quarter ask frineds on social media for recommendations.

 

60% of consumers drop a dealer if they find their online response insufficient.

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79% of Salespeople Using Social Media Outperform Those That Don't

79% of Salespeople Using Social Media Outperform Those That Don't | Automotive Dealer Marketing Online | Scoop.it
According to two new studies, Social Media is not only a factor in the sales process, it may be the reason for the sale. Is your business Social selling?
Stephen Jeske's insight:

It's all in the numbers: 

 

Another insightful article from Kathi Kruse, providing insight into two recent social media studies.

 

Salespeople using social media exceed their quota 23% more often than those who aren't social.

 

22% of salespeople don't use social media professionally. The three most common reasons are: they don't understand it (45%), don't see the value (19%), and don't believe it works for their business (17%).

 

Networking and prospecting are the two most common uses of social media.

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Edmunds.com about to become the Amazon.com of car shopping?

Edmunds.com about to become the Amazon.com of car shopping? | Automotive Dealer Marketing Online | Scoop.it
Car shopping mega-site Edmunds.com is hoping to change the way consumers buy new cars. As one of the most popular automotive resources for information,
Stephen Jeske's insight:

According to the company, slightly more than half of all car buyers want an exact price instead of "haggling with dealers." Edmunds.com aims to give consumers this ability by allowing prospective car buyers to get an exact price quote from a dealer on any car found on their site. Dealerships within the network are bound to honor the price they provide.

 

If you approach the buying process as a simple transaction, with limited choice, then it can work well. Amazon successfully does this for a number of items, not just books.

 

But if you look at the buying process as a consultation, then the idea quickly breaks down. Purchasing a vehicle isn't the same as buying a GPS or a Kindle. There a far too many options and combinations of those options to make the process that simple.

 

Other shopping sites have implemented similar models with varying degress of success, so it will be interesting to see how this turns out.

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Where To Spend Time Marketing on Social Media

"Facebook remained the leading social network by a wide margin, and females were 6 percentage points more likely than male internet users to have an account on the site."

Stephen Jeske's insight:

Companies with limited social media budgets are best served by concentrating their efforts on Facebook, based on data from a Burst Media March 2013 study.

 

The study also reveals that Google+ is number two in terms of total US social account holders. However caution must be exercised when interpreting this data. The number of account holders doesn't equal the number of people actively using the platform. Anyone signing up for a Google email account automatically gets a Google+ account, whether they use it or not. 

 

About 15% of male and female internet users have accounts on Twitter and/or LinkedIn, making these obvious choices for expanding social media presence.

 

Pinterest is popular among women, with about 25% having an account, but has little appeal for men. Unless your client base is primarily female, you are best served by focusing on the other aforementioned social media networks.

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Three Effective Ways to Reach Car Buyers Using Social Media

Three Effective Ways to Reach Car Buyers Using Social Media | Automotive Dealer Marketing Online | Scoop.it

"A recent study found that social media posts dramatically affected the decision-making process to purchase a new car."

Stephen Jeske's insight:

How do you get involved in the conversation so that your dealership will be considered when it comes time to purchase?

 

Joe Doran hilights three common and effective ways of utilizing social media to reach out to new car buyers: engagement, posting third-party content and seeking out leads.

 

The key to making this work is to be consistent. Whatever social media platform(s) you choose, make sure you're involved on a regular basis, even if it's 10 or 15 minutes a day.

 

Facebook, Twitter, LinkedIn are the most popular platforms. However Google+ is gaining signficant traction, as are Pinterest and Instagram.

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Social media has changed automotive marketing for the better.

Social media has changed automotive marketing for the better. | Automotive Dealer Marketing Online | Scoop.it
Stephen Jeske's insight:

Is social media creating a kinder and gentler automotive industry?

 

J.D. Rucker makes a compelling case on how auto dealers have become "localized business leaders of the digital age."

 

Dealerships are replacing slick salespeople with a new generation who undertstands the power that internet and social media bring to the consumer.

 

Social media and reputation management are currently hot topics among car dealers and automakers alike. Social media vendors and experts are actively being sought to train staff to deal with the new realities of the information age.

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Two Things Consumers Value More Than Price

Two Things Consumers Value More Than Price | Automotive Dealer Marketing Online | Scoop.it

"Not long ago, Roper’s syndicated consumer research asked people what most influence their buying decisions. You might have figured that “price” would be the #1 or #2 reason for buying a product."

Stephen Jeske's insight:

It turns out that price that price comes in at the #3 spot, behind past experience and quality, according to a recent Roper's study. Good news for businesses that are concerned about the internet's influence on price transparency. 

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Mobile Car Shoppers 30% More Likely To Submit Lead

Mobile Car Shoppers 30% More Likely To Submit Lead | Automotive Dealer Marketing Online | Scoop.it
In January 2013, Nissan saw 15% of all their digital traffic coming from smartphone users but 20% of all their leads coming from these same users. What does this mean?
Stephen Jeske's insight:

According to these numbers, nearly half your leads will come from smartphone users once mobile traffic to your site reaches about 35% of total.

 

Check your Analytics to verify how much mobile traffic you're already receiving. Look at monthly summaries of the past year to see the rate of change and start planning your mbile contigency if you haven't already.

 

Although apps are heavily promoted among those who supply them, consumers don't necessarily want to cram their smartphone to the brim with apps. Mobile users still remain attached to their web browser for researching purchase decisions.

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Why Car Dealership Blogs Boost Traffic Up to 50% And How Yours Can Too.

Why Car Dealership Blogs Boost Traffic Up to 50% And How Yours Can Too. | Automotive Dealer Marketing Online | Scoop.it
Having a blog on your car dealership's website shows customers that you are an authority in your industry. Here's how to get started & get more leads.
Stephen Jeske's insight:

Although the Hubspot study quoted in this article is about four years old, the principle still holds true.

 

Websites with blogs get substantially more visitors for three reasons; to an increased number of inbound links, a greater number of pages indexed by search engines, and a higher ranking in search results due to greater perceived authority.

 

More visits potentially means more leads, conversions and ultimately sales. But here are four points to remember.

 

Use original content on your dealership blog in order to appear in search results. 

 

Link to other pages on your site. It has been proven to increase user engagement and provide additional SEO benefits.

 

Provide relevant photos whenever possible, the key here being relevancy. Maximum SEO benefits are derived by properly tagging and titling the image. The same holds true for the post itself. Good titles and descriptions help your SEO efforts and encourage people to click through to read the article.

 

Share your posts on social media for extra links and greater traffic.

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Every Dimension for Every Major Social Media Platform In One Place [INFOGRAPHIC]

Every Dimension for Every Major Social Media Platform In One Place [INFOGRAPHIC] | Automotive Dealer Marketing Online | Scoop.it
Social Media Design Infographic: All the dimensions, for all of the social media platforms, all in one place.
Stephen Jeske's insight:

This is a great resource for anyone involved in the mechanical requirements in creating images for their own use, or that of their clients, on the following social media sites: Facebook | Twitter | Google+ | Pinterest | LinkedIn | Instagram | Youtube

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Stephen Jeske's comment, July 3, 2013 1:07 PM
That link is broken so try this one instead: http://www.downgraf.com/inspiration/social-media-design-blueprint-infographic/
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The High Cost of Social Media Ignorance

The High Cost of Social Media Ignorance | Automotive Dealer Marketing Online | Scoop.it

“There is a cost of ignoring the billion people who have chosen to participate, engage and communicate on social media platforms. And even though I can’t tell you today that I’ve sold exactly a hundred cars through our social media activities, what I can tell you is that I am building deeper relationships and advocacy around my brand..."

Stephen Jeske's insight:

Auto dealers still need to build their own brand via social media, even if they lack the resources of automakers.

 

Providing giveaways and running sweepstakes can build a community, but it won't be very loyal. Gimmicks like these work can work in the short run but over the long term, they offer a poor return.

 

Nissan experienced success by finding and tapping into their customers passions, working to build a community and determining why they wanted to engage in conversation. Figure out what your community wants to hear and focus your message around that topic.

 

There is a trend across all industries towards using social media for service and support, something to which automotive dealers should pay attention.

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Look Great When Clients Google You With BrandYourself.com

Look Great When Clients Google You With BrandYourself.com | Automotive Dealer Marketing Online | Scoop.it
BrandYourself is the only free do-it-yourself product that empowers you to control what people find when they Google you.
Stephen Jeske's insight:

An automotive dealer's reputation is only as good as that of its salespeople. Here's how to ensure your employees have just as good a reputation, without spending a lot of money.

 

Unless you are famous or share the name of a star, controlling what appears on the first page of Google usually boils down to ensuring you have enough of the right social profiles optimized.

 

The process is quite simple; choose the profile/links you want poeple to find, follow the BrandYourself steps to help those links rank higher in Google and track the results.

 

I found this online app to be a big time saver:

 

It keeps track of each profile's position in Google so you know which one's need attention.

 

Profiles most likely to appear on the first page of search results are prioritized, so you don't waste time working on something that has little chance.

 

Step-by-step instructions are provided for each type of profile (a few dozen in total) to ensure everything is completed.

 

You don't have to complete everything at once. The app tracks the current status of your optimization so nothing falls between the cracks.

 

A free version is available, while an inexpensive premium version allows you to submit unlimited links.

 

 

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Here's How Much Your Online Reputation Matters [Infographic]

Here's How Much Your Online Reputation Matters [Infographic] | Automotive Dealer Marketing Online | Scoop.it

"To existing and potential consumers or partners, your online reputation matters."

Stephen Jeske's insight:

According to research by MDG Advertising, it matters a lot. Nearly half of US adults conduct background searches before doing business and nearly 50% of those people find something that changes their mind.

 

Surprisingly, more people trust opinions posted online by strangers than recommendations made by their friends (92% vs. 70%).

 

As such, dealerships need to work at branding themselves online. With over two thirds of consumers using social media to learn about a brand and hear about others' experience, dealers need to give this priority when using social media.

 

So what do you do?

 

Work to build a positive reputation by creating an army of happy customers.

 

Proactively seek positive online reviews and mentions.

 

Monitor your reputation in search results.

 

Never ignore anyone. The internet has levelled the playing field and now everyone has power.

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A Free Alternative to Google Alerts - Talkwalker Alerts

A Free Alternative to Google Alerts - Talkwalker Alerts | Automotive Dealer Marketing Online | Scoop.it

"Monitor the Web for interesting new content about your name, brand, competitors, events or any favourite topic with Talkwalker Alerts!"

Stephen Jeske's insight:

Worried that Google Alerts will suffer the same fate as Google Reader? Fortunately, there's an alternative.

 

On July 1, 2013 Google will officially retire its RSS reader. Many are concerned Google Alerts will soon suffer the same fate. It's a great product for reputation monitoring, but doesn't make Google any money.

 

Talkwalker alerts appears to be a good alternative. Interestingly enough, it features a similar interface as Google Alerts and lets you send your results to email or RSS. Although you will have to sign up for a free account to set up the RSS option.

 

As an added bonus, you can import your Google Alerts into Talkwalker Alerts.

 

Talkwalker Alerts is free and will work fine for the overwhelming majority of users, with a paid version available for those who monitor vast amounts of media.

 

Given their business model and that they've been in business for about five years, it's a good bet that Talkwalker Alerts will be around for some time to come.

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Google Alerts Are A Useful Reputation Management Tool

Google Alerts Are A Useful Reputation Management Tool | Automotive Dealer Marketing Online | Scoop.it

Google Alerts are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term.

Stephen Jeske's insight:

You can't manage your reputation if you don't monitor the conversation.

 

Google Alerts is a simple and effective way to keep tabs on what people are saying about your dealership:

 

1. Enter a query (like the name of your dealership).

2. Google Alerts checks on a regular basis and sends you the new results (like a review, web page or blog entry -- anything that matches the query)

3. You can have it sent to your email or as an RSS feed to put into your favorite RSS reader.

 

You'll need to sign up for a free Google account if you don't already have one.

 

At a minimum, every car dealer should be doing this.

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