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Automotive Customer Experience Excellence
Customer Experience Best Practices in the Automotive Industry
Curated by Jörg Höhner
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BMW group opens first driving center in Asia

BMW group opens first driving center in Asia | Automotive Customer Experience Excellence | Scoop.it

BMW Group today announced opening of its first Driving Center in Asia, located in Incheon, Korea. The investment totals 75.5 million US Dollars up to 2020 (77 billion Korean won), and around 100 new jobs have already been created. The BMW Group has driving experience centers in both Germany and the US, however the Driving Center in Korea is the first one worldwide to combine both a driving track and a dedicated brand experience.

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Kia introduces ‘sonic branding’ for enhanced emotional interaction with customers

Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand – a sonic signature titled ‘The Rise of Surprise’.This tune is the auto industry’s first ever fully integrated brand signature sound applied to vehicles as well as numerous customer touch-points with the Kia brand. The signature sound combines ...
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Jaguar Land Rover develops virtual technologies to enhance performance driving and reduce distraction

Jaguar Land Rover develops virtual technologies to enhance performance driving and reduce distraction | Automotive Customer Experience Excellence | Scoop.it
Jaguar Land Rover reveals its ‘Jaguar Virtual Windscreen’ concept that will aid road and track driving Hazard, speed, navigation data and the racing line could all be projected onto the entire windscreen. Jaguar Land Rover demonstrates virtual imaging technology that could offer drivers a spectacles-free 3D image instrument cluster, replacing the rear view mirror ‘Jaguar ...
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The trillion dollar choice for car makers: control or cooperate?

Why CarPlay and Android Auto will inevitably take the lead and car makers will do well to embrace them.
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Apple CarPlay and Android Auto going into Audi MMI

Apple CarPlay and Android Auto going into Audi MMI | Automotive Customer Experience Excellence | Scoop.it
Audi is bringing the Android Auto and Apple CarPlay software platforms into cars. Major functions will be integrated into the Audi Multi Media Interface, MM
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Sebastian Weigelt's curator insight, July 11, 2014 8:39 AM

As the people from Audi said before: " We have to thinkn more like a software developer" … Also it would be ingnorent NOT to involve those  connections into the cars, because all toher brands will if they don´t .

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The Electric, Autonomous Future Of Mercedes-Benz

The Electric, Autonomous Future Of Mercedes-Benz | Automotive Customer Experience Excellence | Scoop.it
Steve Cannon, the Mercedes-Benz USA CEO--who launches the company's first fully electric vehicle in the U.S. this month--takes a look ahead.
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Car salesmen aren’t as sleazy as you think

When some Americans think of a car salesman, they picture a stereotypical villain — a guy with greasy hair who lies to them about the condition, quality, safety and pretty much everything else about the car they’re looking at, and then proceeds to grossly overcharge them for it. But it turns out that, these days, consumers are the ones getting the upper hand in the car-buying process.

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Low level brand loyalty and the new brand image in the automotive market

More than a third (35%) of current car owners who are considering purchasing a new car in the near future say they will possibly purchase a different car brand to the one that they have, according to a recent study by Ipsos. A third of car owners feel undecided.

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Mike Shaw Subaru Receives the Highest Honor Set by Women for Outstanding Customer Experience

As the collective voice of women’s recommendations, experiences and perceptions, WomenCertified® is pleased to announce that Mike Shaw Subaru has received the Women’s Choice Award® based on excellent recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified using the dealership’s customer database.

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TrueCar Survey Reveals Consumer Misperceptions About Auto Dealer Profits

Consumers believe car dealers make about five times more profit on the sale of a new car than they actually do based on a survey commissioned by TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The company today announced the results of its first annual TrueCar Buyer Study, which highlights the "trust gap" between consumers and dealers. While buyers fear they will overpay on their new car purchases and believe dealers make about 20% profit on the sale of a $30,000 new car, in reality, auto dealer new car profit margins are shrinking, down from 5.5% in 2003 to 3.8% in 2013, according to the National Automobile Dealers Association.


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General automotive company hosts annual customer meet in Muscat

As a part of their ongoing customer engagement programme, General Automotive Company (GAC) recently conducted a Regional Customer Meet for its loyal FUSO customers at the Intercontinental Hotel Muscat.

 

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Hertz Makes Jaguar F-TYPE Coupe the Hero of its Dream Collection

In a move to enhance customer experience, Hertz Global Holdings, Inc. (HTZ) recently added Jaguar F-TYPE Coupe to its Dream Car collections as the next Hero car in some key European destinations.
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Ford Motor Company Leads Industry in Loyalty Rate

At 64%, Ford again commands the strongest loyalty rate in the industry, which is good news for investors. - Daniel Miller - Markets
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Indians to 'guide' Nissan in car making

Indians to 'guide' Nissan in car making | Automotive Customer Experience Excellence | Scoop.it

Nissan is developing three new vehicles for global markets and the center of all the development process is the 'Indian consumer'.

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Nissan’s Helios digital project to elevate brand presence and consumer experience worldwide

Five years ago, the average car buyer made seven visits to a dealership before purchase. Today, it takes less than two. Automotive consumers around the world are empowered as never before, with digital research tools to consider every product spec and media review, as well as where to shop conveniently. That’s why Nissan is investing ...
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VW of The Woodlands: Quality cars and customer service

VW of The Woodlands: Quality cars and customer service | Automotive Customer Experience Excellence | Scoop.it
VW of The Woodlands: Quality cars and customer service The Woodlands Tx Car & Automotive News on Woodlands Online
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Benfield Motors planning digital investment to increase competitiveness

Motor retailer Benfield are beefing up their online offering - despite already winning an award for their website
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Airbiquity® Customer Nissan® Receives High Usability Marks In New SBD Connected Car Benchmarking Report

Airbiquity Inc., the global leader in connected car services, today announced that one of its marquee customers, Nissan Motor Corporation, was recognized by research firm SBD for the usability of its NissanConnectSM Mobile Apps connected car system. Airbiquity's Choreo™ connected car service delivery platform powers NissanConnect Mobile Apps and its global deployment now encompasses nine Nissan models. SBD is a UK-based independent, technical, and market research consultancy specializing in automotive security, connected car telematics, and driver assistance systems. In partnership with US-based research firm Morpace, the two companies conducted an independent, in-car usability test observing U.S. consumers performing a variety of tasks on seven different automotive models to better understand the relative usability of their connected car systems

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Vertu Signs Five-Year Partnership Deal With Bentley

Vertu, the English manufacturer of luxury mobile phones, is today delighted to announce that it has signed a five-year partnership deal with Bentley, a brand synonymous with British craftsmanship, contemporary elegance, luxury performance and technology.

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Preston Ford earns national award

Preston Ford is among an elite group of Ford and Lincoln dealerships to be recognized with the 2013 President’s Award by Ford Motor Company.

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Volkswagen Qatar celebrates Ramadan with ‘unique’ offers

Volkswagen Qatar celebrates Ramadan with ‘unique’ offers | Automotive Customer Experience Excellence | Scoop.it

Q-Auto, the sole distributor of Volkswagen in Qatar, has announced a range of offers and benefits for both current and future customers during the holy month of Ramadan.

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Women’s Choice Award® Names AutoZone as the “Most Recommended” American Auto Parts Retailer

As the leading advocacy for female consumers, WomenCertified is delighted to honor AutoZone with the 2014 Women’s Choice Award for America’s Best in Automotive: Auto Parts Retailer. This award designation is based on a national survey sent to tens of thousands of women who were asked to select the brands they most highly recommend.

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Stan’s Garage Wins Fourth Talk of the Town Customer Satisfaction Award

Earning the highest possible customer satisfaction rating of 5 stars again in 2014, Stan’s Garage has won the prestigious Talk of the Town Customer Satisfaction Award for the fourth consecutive year in the Automotive — Auto Service & Repair category.


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Mazda5 and MX-5 Miata Top Segments in J.D. Power Initial Quality Study

The 2014 Mazda5 and Mazda MX-5 Miata may be two completely different vehicles serving different buyer types, but they do share one important thing in common: Both models have proven to experience fewer issues than their competitors on average. Topping their categories in the recently released J.D. Power 2014 U.S. Initial Quality Study (IQS), the Mazda5 was recognized in the Compact Multi-Purpose Vehicle segment while the MX-5 Miata led the Compact Sporty Car segment.


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Daimler Financial Services Wins Customers Over With Innovative Digital Solutions

Daimler Financial Services Africa & Asia Pacific (DFS AAP) has reached an important milestone with over 100,000 downloads of the popular myMBFS App to date. The myMBFS App allows users to locate the nearest Mercedes-Benz dealer, contact a customer service representative, calculate monthly payments on a Mercedes-Benz of their choice and see current promotions from Mercedes-Benz Financial Services.

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