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Automakers Shift Investment from Traditional Advertising to Digital Strategies for Vehicle Launches

Automakers Shift Investment from Traditional Advertising to Digital Strategies for Vehicle Launches | Automotive Customer Experience Excellence | Scoop.it

Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process.  According to PwC's Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers. 


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Automotive Customer Experience Excellence
Customer Experience Best Practices in the Automotive Industry
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New Car Buyers in India Are Choosing Dealers With Good Reputation: Study

New Car Buyers in India Are Choosing Dealers With Good Reputation: Study | Automotive Customer Experience Excellence | Scoop.it
New vehicle buyers in India are choosing dealers based on their reputation and operational effectiveness, claims the J.D. Power 2014 India Sales Satisfaction Index (SSI) Study released today.
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Tata Motors charts new vertical for customer care

Tata Motors charts new vertical for customer care | Automotive Customer Experience Excellence | Scoop.it

Tata Motors Limited has created a new vertical focussing on passenger car customers promising a new enhanced and delightful customer experience.


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BMW Brand Store in Brussels earns Iconic Award 2014

BMW Brand Store in Brussels earns Iconic Award 2014 | Automotive Customer Experience Excellence | Scoop.it
The BMW Brand Store in Brussels, which opened in March 2014, has been honoured by the German Design Council with the Iconic Award 2014 in the category “Int
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Off Year for Automotive Customer Satisfaction

Imports still lead domestics, but the gap narrows because of Asian and European brand declines in satisfied vehicle owners.
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New Dean Honda facility makes customers top priority

After 29 years in the same location on Lebanon Church Road in West Mifflin, the owner and president of Dean Honda, Steve Sherman, decided that his business was ready for a change. “We needed a new facility with more customer amenities,” said Mr. Sherman. “Sort of like when a pro sports team builds a new stadium.”

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Toyota of Naperville reminds customers about mobility options

Estimations made by the Centers for Disease Control in 2012 stated that one in five Americans, or approximately 53 million people, have some kind of disability. Physical disabilities that make it difficult for people to perform routine daily tasks affects about 33 million people. Furthermore, the same set of estimations by the CDC have stated that more than two million people in the U.S. rely on the use of a wheelchair to perform day-to-day activities as well as for mobility. Toyota has a long reputation of reaching out to those who need help and is one of the leaders in the automotive industry for providing adaptive equipment for their roster of cars. Toyota of Naperville is reminding people that they are qualified to provide Toyota Mobility Solutions in Naperville, IL.


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Ford Store borrows from Apple in bid to move brand upscale in Europe

Ford Store borrows from Apple in bid to move brand upscale in Europe | Automotive Customer Experience Excellence | Scoop.it
Ford is the latest automaker to borrow ideas from tech giant Apple. The automaker is rebranding 500 European dealerships as Ford Stores ahead of launching its new Vignale premium trim line.
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New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership's service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency of consumers after installing the app, versus prior to downloading.


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Self-driving tech will make Volvos even safer, r&d boss says

As self-driving cars become increasingly important, Volvo has unveiled an ambitious plan to position itself at the forefront of this cutting-edge technology.
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Peoples Ford likes to FOCUS on customers

Peoples Ford likes to FOCUS on customers | Automotive Customer Experience Excellence | Scoop.it
Elena Ford talks to MAGGIE BARRY about her drive to improve the consumer experience at her family’s famous marque, her love of cars and her favourite James Bond
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Lincoln Engages Customers with Original Showroom Scent ‘Essence of Lincoln’

Lincoln Engages Customers with Original Showroom Scent ‘Essence of Lincoln’ | Automotive Customer Experience Excellence | Scoop.it
The Lincoln Motor Company, hoping to create an emotional connection between the luxury brand and consumers, recently unveiled Essence of Lincoln, an o
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JLR announces 3 years unique service plan to woo Indian customers

JLR announces 3 years unique service plan to woo Indian customers | Automotive Customer Experience Excellence | Scoop.it
Jaguar and Land Rover on Wednesday announced 3 year service plan on some of its models for its customers in India on completion of 5 years in India...
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Even millennials bypass social media during car-buying journey

Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey.
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Customers Less Satisfied With Automakers, Survey Finds

Customers Less Satisfied With Automakers, Survey Finds | Automotive Customer Experience Excellence | Scoop.it
When it comes to making their customers happy, the world’s automakers have hit a bit of a rough patch.For the second-straight year, satisfaction with the aut...
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Vidéo - Nouveau Volvo XC90 : Caradisiac était à la présentation officielle à Stockholm

Vidéo - Nouveau Volvo XC90 : Caradisiac était à la présentation officielle à Stockholm | Automotive Customer Experience Excellence | Scoop.it
Après 12 ans de bons et loyaux services, le XC90 tire sa révérence pour laisser sa place à une nouvelle génération. Les mauvais esprits diront qu’il était grand temps. Mais attention, ce nouveau SUV risque bien de bousculer les habitudes. – Actus auto – Vidéo - Nouveau Volvo XC90 : Caradisiac était à la présentation officielle à Stockholm – Article – Nouveautés - Nouveaux modèles
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Volvo will test selling cars online

Volvo will test selling cars online | Automotive Customer Experience Excellence | Scoop.it
Total of 1,927 individually numbered XC90s to be sold in Canada and 29 other countries using new web interface
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Car Sellers Refine Pitch to Women

Car Sellers Refine Pitch to Women | Automotive Customer Experience Excellence | Scoop.it
Women accounted for 39% of car purchases in 2013, up from 37% four years earlier. Among millennials, 53% of car buyers are female
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2014 Abarth Track Experience Revs Up for Another Round

2014 Abarth Track Experience Revs Up for Another Round | Automotive Customer Experience Excellence | Scoop.it

Three new stops added to the 2014 Abarth
Track Experience to meet increased customer demand Abarth Track Experience
offers professional driving instruction sessions to Fiat 500 Abarth owners

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Luxury car companies woo buyers with 5-star test drive

Luxury car companies woo buyers with 5-star test drive | Automotive Customer Experience Excellence | Scoop.it
Luxury car marketers say this helps build a long-term relationship with the customer to ensure that future buys remain strictly within the brand.
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Honest and reliable service drives business at Waterloo auto shop

Honest and reliable service drives business at Waterloo auto shop | Automotive Customer Experience Excellence | Scoop.it
Lexington Auto Service in Waterloo, Ont. goes the extra mile to ensure complete customer satisfaction at competitive rates.
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Luxury cars get round-trip repair

Luxury cars get round-trip repair | Automotive Customer Experience Excellence | Scoop.it
So your Bentley needs an oil change. Maintenance can be a surprisingly stressful prospect, even for people with resources to spend six figures on a car. The nearest factory-trained mechanic may be hundreds of miles away. Midwestern Auto Group has turned these concerns into a business opportunity. The Dublin dealership has seen rapid growth in a service that picks up vehicles across a five-state region, transports them to central Ohio for repairs and returns them.
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How to Salvage the Customer Experience After a Recall

How to Salvage the Customer Experience After a Recall | Automotive Customer Experience Excellence | Scoop.it

Automobile recalls are inevitable. As more vehicles flood the market and technology changes, auto manufacturers may miss problems before the cars get on the road. Older vehicles may also need to be recalled for minor fixes.

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North-central Georgia auto dealership announces plan to ease customers' car-selling troubles

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AudaExplore Survey Shows Digitally-Empowered Customers Transforming the Repair Business

Repair professionals say digitally-empowered customers are transforming their business, driving the adoption of new technology and forcing them to communicate in new ways, according to a survey by AudaExplore(TM), the US business unit of Solera Holdings Inc. (NYSE:SLH) and a leading data-driven solution provider to insurance carriers, repairers, dealerships, fleet owners and suppliers.

The survey of 135 repair and insurance professionals at the 2014 NACE | CARS Expo & Conference held two weeks ago found that repair professionals see three key "disruptive technologies" as playing a significant role in transforming their businesses: mobile (32 percent), social media (30 percent), and data analytics (30 percent). More than half of respondents (53%) say rising consumer expectations are the primary driver for adopting new technology.


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50,000 customers back Lexus with Auto Express

50,000 customers back Lexus with Auto Express | Automotive Customer Experience Excellence | Scoop.it
Lexus's commitment to delivering the best customer service in the business has again reaped rewards with a second successive Best Car Dealer rating in the Auto Express Driver Power survey.
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