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Social Buzz judge David Parkinson from Nissan: Loyalty isn't built, it's earned

Social Buzz judge David Parkinson from Nissan: Loyalty isn't built, it's earned | Automotive Customer Experience Excellence | Scoop.it

Loyalty isn’t built, its earned and to earn it you have to be out there and engaging in an honest and proactive manner – social is about building that two way relationship with influentials in communities and helping them with what it is they need – be it advice, support, help or just to talk. Then its up to them – but be sure, you need the organisation behind you to achieve that – community managers cannot do it if they don’t have the right support from the right business departments.


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Automotive Customer Experience Excellence
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Cadillac's Ellinghaus Sees New York State Of Mind For The Brand

Cadillac's Ellinghaus Sees New York State Of Mind For The Brand | Automotive Customer Experience Excellence | Scoop.it
"If you want to turn Cadillac into a global brand, you have to be in New York," the CMO said. "It is the most cosmopolitan city in the U.S., if not the world, and it is the natural home for luxury,
and not just in automotive."
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Visteon to Debut Cockpit Electronics that Enhance the Value of the Connected Car and Autonomous Driving Experience at 2015 International CES®

Global automotive supplier to demonstrate how Cloud-based technologies and connected services will help vehicles remain current and personalized throughout
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Volvo Plans To Sell Cars Online And Limit Its Auto Show Attendance

Marketing has always been a crutch that automakers rely on to promote their vehicles. It’s been that way for years and it will continue to be that way for the foreseeable future. Volvo, , however, is planning to take a different approach with its future marketing endeavors. Among other things, the Swedish automaker is set to become the first automaker to use online shopping as an integral tool in its sales strategy.
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Land Rover Discovery Sport arrives in showrooms ... virtually

Land Rover Discovery Sport arrives in showrooms ... virtually | Automotive Customer Experience Excellence | Scoop.it
Land Rover is putting its new Discovery Sport in the showrooms all 117 of its retailers in the UK … sort of. Instead of actual cars, the company is offering virtual 3D versions of the Sport that c...
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A Glimpse at the Future Automotive Experience

Here are the key trends to watch in the rapidly evolving car industry.
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Tesla's Next Big Fight Is Direct to Customer Sales, Why Can't Tesla Sell Direct?

Tesla's Next Big Fight Is Direct to Customer Sales, Why Can't Tesla Sell Direct? | Automotive Customer Experience Excellence | Scoop.it
Tesla Motors Inc is working to upend the traditional auto industry with its electric vehicle, or EV, business model. But its cars aren't the only.
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Mazda Service Appointments Now Scheduled through XTime 

Mazda Service Appointments Now Scheduled through XTime  | Automotive Customer Experience Excellence | Scoop.it
Mazda service appointments will be a lot easier now due to a partnership between the automaker and Xtime solutions and its service lane tool, Scheduling 7.
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JLR introduces augmented reality showroom tour

JLR introduces augmented reality showroom tour | Automotive Customer Experience Excellence | Scoop.it
Tata Motors' Land Rover has unveiled augmented reality (AR) technology ahead of the launch of the Discovery Sport, the Freelander replacement, bridging the gap between the announcement and vehicles arriving in showrooms. The technology will be available at all 117 dealers in the UK.
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Audi tests new kind of car sharing, lets you buy cars with buddies

Audi tests new kind of car sharing, lets you buy cars with buddies | Automotive Customer Experience Excellence | Scoop.it
Car sharing services like ZipCar, Car2Go and others offer people in cities the chance to have a vehicle without dealing with the hassles of parking or maintenance, while also eliminating traffic. However, many individuals are turned off by the idea of splitting a car with an entire metropolis or would prefer to have a specific model at their disposal. For these unsatisfied souls, Audi has a new arrangement in Stockholm, Sweden, called Audi Unite that might be just the ticket.
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Audi exec says cyberstores link physical, virtual worlds

Audi's cyberstores in London, Beijing and Berlin showcase the brand's technology by presenting its entire model lineup in a digital format. Horst Hanschur, Audi's head of business development, explained the benefits to Automotive News Europe.
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Meineke Raises the Bar for Mobile in the Auto Industry 

As all industries search for the most relevant and effective methods of mobile marketing, plenty of companies obviously struggle more than others.
Some argue that products are easier to market on mobile devices than services, such as car maintenance and repairs. On top of that, some industries are having a particularly challenging time figuring out how to reach their target audience on mobile.
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Half hour to buy a car? One dealer says it's possible

Half hour to buy a car? One dealer says it's possible | Automotive Customer Experience Excellence | Scoop.it
What if buying a car was as simple as going on Amazon.com and buying a large screen TV?
AutoNation believes that day will soon be here.
The country's largest auto dealer is launching a new service called SmartChoice Express, promising customers they can pick out the car or truck they want, fill out the paper work at home and then make a short visit to their AutoNation dealer where the vehicle will be waiting.
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Ford announces lifetime capped-price servicing

Ford announces lifetime capped-price servicing | Automotive Customer Experience Excellence | Scoop.it
Lifetime capped-price servicing arrives in February amid customer service overhaul. Ford Australia is aiming to boost the satisfaction of its customers with a significantly revised approach to new car sales and servicing. 
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Land Rover unveils AR showroom experience

Land Rover unveils AR showroom experience | Automotive Customer Experience Excellence | Scoop.it
Automotive brand Land Rover has created an augmented reality (AR) experience to showcase its New Discovery Sport to customers before its release day.
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Mercedes Benz launches 'Mercedes-Benz Certified' 12 used car outlets in India, Mercedes Benz Car News

Mercedes Benz launches 'Mercedes-Benz Certified' 12 used car outlets in India, Mercedes Benz Car News | Automotive Customer Experience Excellence | Scoop.it
Speak of luxury cars in India, and cars from Mercedes Benz production line indeed gets a mention. In recent times it has been noted that used car sales have indeed been growing - Mercedes Benz Car News at CarTrade.com
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Honda opens $35 million heritage, training center in Ohio

Honda opened a $35 million heritage and training center in Marysville, Ohio, the city where the company became the first Japanese automaker to build a car -- the Accord -- in the U.S., 32 years ago.
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DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com

DealerRater, the car dealer review website for consumers, announced today it has partnered with AutoTrader.com?? to bring dealership reviews to the car shopping website. As the ultimate automotive marketplace???, AutoTrader.com attract.....

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7 reasons why Tesla has succeeded where others have failed

7 reasons why Tesla has succeeded where others have failed
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Volvo Will Try to Reinvent Auto Marketing With New Strategy

Volvo will almost double its marketing spend over the next five years and has vowed to shake up the automotive sector, in a bid to have more impact in a category where it has long been swamped by larger rivals with bigger ad budgets.
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More than half of Nissan Leaf owners insist they will never u-turn and buy conventional cars again

More than half of Nissan Leaf owners insist they will never u-turn and buy conventional cars again | Automotive Customer Experience Excellence | Scoop.it
Nissan will today publish the results of customer research suggesting a majority of customers for its Leaf have become electric vehicle converts and have no intention of buying conventional fuelled cars in the future.
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Cars take page from smartphone book

Cars take page from smartphone book | Automotive Customer Experience Excellence | Scoop.it
The tech giants have partnered with automakers to bring technology into vehicles that’s familiar and intuitive. Both sides are hoping to solve a problem that has been vexing drivers for years: The inability to easily and safely access smartphone apps and functions in the car.
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Ford Sync 3 drops Microsoft, puts MyFord Touch out to pasture

Ford Sync 3 drops Microsoft, puts MyFord Touch out to pasture | Automotive Customer Experience Excellence | Scoop.it

Ford's Sync in-car infotainment is about to turn eight, making it one of the most well-established on the market. With version three, it's been completely rebuilt from the ground up.

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UK dealer puts BMW's Future Retail program to the test

UK dealer puts BMW's Future Retail program to the test | Automotive Customer Experience Excellence | Scoop.it
BMW's Future Retail program, which launched last year in Europe and China, offers customers a high-tech but unrushed explanation of BMW products. Elms BMW in the UK was an early adopter as it wanted a new way to lure customers.
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New Kia video app to improve servicing

New Kia video app to improve servicing | Automotive Customer Experience Excellence | Scoop.it
Kia dealers can now send videos of service work required directly to owners.

Kia Klear-Vision – powered by CitNOW – uses apps to advise customers that urgent or important work is needed.
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Ford CEO on top 5 ways to better serve shoppers

The world of retail is changing rapidly. Shoppers want to connect with the companies they do business with on their terms – when, where and how they choose.

Ford of Canada is gathering consumer research to better understand how the vehicle shoppers of today, and tomorrow, will make their purchase decisions and how auto makers can better support customers throughout the years of vehicle ownership.
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