"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".
Whether you’re brand new to social media or a seen it/done it/wrote the book social marketing ninja, setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.And what about the other social platforms, like Pinterest, Instagram and Google+?
Wouldn’t it be great if somebody could put all of this information on a single, easy-to-read page? Thankfully, help as it hand, via this social media cheat sheet which comes courtesy of Omnicore....
The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.
Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.
OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.
Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.
“ GM, Chrysler, & Ford Discuss How the Connected Car Will Surge Into 2014 with ... IT Business Net In under 5 years time, the connected car market is predicted to be worth almost $55 billion globally.”
Via Bill Frey
After several years of 50-plus-percent growth, marketing automation is still the new kid on the block. Even with 70+ vendors in the space. “What’s really happening is that the first wave of users is on board,” [analyst and consultant Dan Freeman] says. “That’s actually a very small portion of businesses … it’s still at less than four percent of the U.S. market.”
And which also means that we’re poised for hyper-growth, with the top solutions looking to take control of the market in a major expansion period over the next five years. We’ve already started to see that with Salesforce’s Pardot, which tripled its customer acquisition rate earlier this year.
In addition, as marketing automation as an industry becomes more penetrated, the larger companies will start offering industry-specific solutions. Salesforce is already doing that, IBM offers several “tracks” for different verticals, and Marketo is likely to release tailored versions of its core marketing technology for the medical, legal, high-tech, and other sectors.
While surveys by companies like Adobe have shown that marketers lack core skills in digital marketing and that shockingly low numbers of them know how to reinvent themselves for the new marketing technologies, Freeman thinks it’s actually not that big of a problem.
“That statistic is kind of meaningless,” he says. “I know a lot about the digital marketing world, but I don’t feel comfortable with it … there’s a lot to learn about the world of marketing tech, and it’s a world unto itself. There’s just a realization that the tools are constantly changing and you need to be open to the new tools.”
Social Media SEO has become an important element in every marketer’s digital marketing funnel. Writing good content is not good enough to benefit your business with maximum exposure online.
Without using the social media search engine optimization process you will unlikely reach a wider audience for your content. Businesses often lag behind their competitor’s marketing sales because they failed to maximize their efforts in using the powerful influence of social media for building traffic and growing a website’s popularity online.
How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?
Responsive design for a website is often used in the context of mobile users.
Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.
Find more advantages, benefits and best practices of responsive design at the infographic and article link.
Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.
Each social network has different image display requirements.
For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.
The team at Lemonly put together a great infographic covering keys for social sharing on:
The entire purpose of social networking is to connect, share and engage. GooglePlus makes it simple when you understand the basics. Go beyond just sharing a link or two, enter the social zones where the fun, and engagement really begins to happen.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.