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Automotive finance can’t afford to ignore the fintech revolution

Automotive finance can’t afford to ignore the fintech revolution | Automotive | Scoop.it
Fintech’s constant innovation has overhauled nearly all aspects of the sector, from accountancy to investment banking – as well as automotive finance.
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From in-housing programmatic talent to becoming a data business: Nissan’s route to integration

From in-housing programmatic talent to becoming a data business: Nissan’s route to integration | Automotive | Scoop.it
Amid the arrival of a connected car industry that many experts believe will transform automotive advertising, Nissan is tuning its media for what happens when those complex machines spew out large amounts of data.
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Volvo's first self driving cars will be unmarked to avoid other drivers from 'challenging' them

Volvo's first self driving cars will be unmarked to avoid other drivers from 'challenging' them | Automotive | Scoop.it
Volvo's first self driving cars to hit Britain's roads will look no different to its other models to avoid other motorists from trying to
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Toyota Is Selling a Baby Robot That Reads Your Emotions and Talks to You

Toyota Is Selling a Baby Robot That Reads Your Emotions and Talks to You | Automotive | Scoop.it
If you need a co-pilot for a cross-country drive or just someone to tell your problems to when a friend or psychiatrist is unavailable, Toyota now offers a robot to take care of your needs.
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Driverless cars to account for half of UK new car market in 25 years’ time

Driverless cars to account for half of UK new car market in 25 years’ time | Automotive | Scoop.it
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Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love

Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love | Automotive | Scoop.it
There's one thing almost everyone watching Monday night's first presidential debate will be able to agree on—that this new Audi commercial, "Duel," airing during the telecast, is a brilliant bit of perfectly timed entertainment.
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Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist

Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist | Automotive | Scoop.it
Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot.
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Ad of the Day: Volvo's Ads Are Getting Artful and Cryptic, and Maybe That's a Good Thing

Ad of the Day: Volvo's Ads Are Getting Artful and Cryptic, and Maybe That's a Good Thing | Automotive | Scoop.it
A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert.
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Ford's VR App Lets You Experience Life as a Race Car Driver

Ford's VR App Lets You Experience Life as a Race Car Driver | Automotive | Scoop.it
Virtual reality makes a lot of sense for auto brands—after all, what better way to show off your car's features than to put consumers in the virtual driver's seat? But Ford took its virtual reality experience to the next level with its new VR app that launches today and lets users immerse themselves in stories related to the brand.
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Audi’s ‘need for speed’ ad banned for linking speed with excitement

Audi’s ‘need for speed’ ad banned for linking speed with excitement | Automotive | Scoop.it
Ad regulator ASA says the ad breaks social responsibility rules and Audi must not link “power acceleration or handling” with excitement.
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Cadillac Is Your Great-Grandfather's Car, and Here's Why Its CMO Is Cool With That

Cadillac Is Your Great-Grandfather's Car, and Here's Why Its CMO Is Cool With That | Automotive | Scoop.it
Uwe Ellinghaus hates clichés. As CMO of Cadillac, his main directive is to avoid them: no ads with SUVs zooming down a mountain, or a litany of hot features. Some of Cadillac's latest ads don't even show a car.
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This Emotional Visa Ad Celebrates a Refugee Olympic Swimmer's Heroic Act

This Emotional Visa Ad Celebrates a Refugee Olympic Swimmer's Heroic Act | Automotive | Scoop.it
Olympic swimmer Yusra Mardini's journey to Rio began in the treacherous waters of the Mediterranean Sea as she escaped the harrowing violence of the Syrian war. In 2015, she helped swim her boat to safety, pulling 17 fellow refugees behind her.
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Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart

Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart | Automotive | Scoop.it
Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the men and women who served by way of the very first vehicle to be considered for a Purple Heart to honor its service in WWII.
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Nissan Packed a Whole Impossibly Cool Office Into the Back of This Electric Van

Nissan Packed a Whole Impossibly Cool Office Into the Back of This Electric Van | Automotive | Scoop.it
If you're an environmentally conscious freelancer who loves to travel, rejoice! Nissan just crammed a personal office into the back of an electric van.
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Opel Is Showing Off the First Automobile You Can Start With Your Mind

Opel Is Showing Off the First Automobile You Can Start With Your Mind | Automotive | Scoop.it
The Paris Motor Show is taking place from Oct. 1-16, and Opel has a surprise for visitors to its stand—an Opel Astra you can start with your mind. Guests are invited to sit comfortably in a chair facing the car, where they're outfitted with a headset that'll get the engine humming with the right mental feedback.
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Aviva pursuing plan to become ‘digital-first’ insurer

Aviva pursuing plan to become ‘digital-first’ insurer | Automotive | Scoop.it
Insurance is a centuries-old industry built on products rather than services. Unlike banks, outfits such as Aviva haven’t strayed too far from this straightforward relationship, making them less attractive to a younger generation whose concept of ownership is changing.
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Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love

Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love | Automotive | Scoop.it
There's one thing almost everyone watching Monday night's first presidential debate will be able to agree on—that this new Audi commercial, "Duel," airing during the telecast, is a brilliant bit of perfectly timed entertainment.
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Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect

Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect | Automotive | Scoop.it
Women everywhere, rejoice! There is now a car just for us!
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Hyundai Drivers Do the Most Asinine Things for Football in Brand's New NFL Ads

Hyundai Drivers Do the Most Asinine Things for Football in Brand's New NFL Ads | Automotive | Scoop.it
Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor. In "Choices," a Pittsburgh Steelers fan has to clean up baby mess in his Hyundai Santa Fe.
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Over half of fleets concerned over driver distraction from connected cars

Over half of fleets concerned over driver distraction from connected cars | Automotive | Scoop.it
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Luxury Auto Brands Are Trying to Hook Potential Customers With Driver 'Experiences'

Luxury Auto Brands Are Trying to Hook Potential Customers With Driver 'Experiences' | Automotive | Scoop.it
As the world's busiest passenger airport, Atlanta's Hartsfield-Jackson moves over 75.9 million travelers through its eight terminals every year. Many inbound passengers will catch connecting flights. Some will drive into the metro area to do business with the 16 Fortune 500 companies headquartered there.
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From the Clever to the Bizarre: Auto Brands Make the Darndest Things

From the Clever to the Bizarre: Auto Brands Make the Darndest Things | Automotive | Scoop.it
We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can generate both revenue and increased visibility. In recent years, luxury auto brands have gotten in on the act. “It’s a good way to give people a chance to buy into a little bit of the dream,” explains Martyn Tipping, principal of brand-extension firm Tipping Gardner. “You might not be able to buy a Tesla, but, hey, for $15 you can have Tesla golf balls.” Fair enough. Tipping is quick to point out, though, that some extensions are just “gimmicky,” and may do more harm than good. “If it doesn’t get buzz to do anything to reinforce the brand,” it may be an “extension too far,” he says. Here, some of the wares hawked by pricey auto brands and our take on them. 
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