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Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad - BevNET.com

Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad - BevNET.com | Automatic Content recognition | Scoop.it
Forbes
Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad
BevNET.com
The campaign is Coke's latest attempt to engage consumers with so-called “second screen” marketing, which encourages interaction through tablets and smartphones.
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watermark,fingerprint,social TV,Second Screen
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A+E Networks get social for 2014 upfront

A+E Networks get social for 2014 upfront | Automatic Content recognition | Scoop.it
Lost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory.
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In a multi-screen future, phones don't control TVs, TVs control phones - Digital Trends

In a multi-screen future, phones don't control TVs, TVs control phones - Digital Trends | Automatic Content recognition | Scoop.it
In a multi-screen future, phones don't control TVs, TVs control phones
Digital Trends
It will adapt based on your viewing habits and preferences, and make that second screen more of an add-in than an add-on to your daily TV-watching.
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What the New Facebook Audience Network May Mean for Paid Marketing

What the New Facebook Audience Network May Mean for Paid Marketing | Automatic Content recognition | Scoop.it
Recently, Facebook announced its new Audience Network ad platform. This ad platform will act as a third party advertising platform for mobile phones and tablets.
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Microsoft May Bring ‘Halo’ Series To Showtime Before It Airs On Xbox (Forbes)

Microsoft May Bring ‘Halo’ Series To Showtime Before It Airs On Xbox (Forbes) | Automatic Content recognition | Scoop.it
Leading Microsoft’s big original content push is their live-action Halo series, produced by Steven Spielberg and greenlit after the positive reaction to Halo 4′s promo webisodes, Forward Unto Dawn.
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A Push for Closed Captioning in the Digital Age (MediaShift)

A Push for Closed Captioning in the Digital Age (MediaShift) | Automatic Content recognition | Scoop.it
As digital video continues to disrupt the traditional TV world, there are complications beyond just those affecting the business model. The move of video to the Net also has caused problems for viewers who need captions.
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How Netflix Is Transforming the Economics of the Web (Wired)

How Netflix Is Transforming the Economics of the Web (Wired) | Automatic Content recognition | Scoop.it
Netflix is now paying two major internet providers for a more direct path into the homes of all those people watching movies and TV shows on its popular video streaming service.
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Why Second Screen, Social is Essential to Drawing in the Younger TV News Viewer - Lost Remote

Why Second Screen, Social is Essential to Drawing in the Younger TV News Viewer - Lost Remote | Automatic Content recognition | Scoop.it
Why Second Screen, Social is Essential to Drawing in the Younger TV News Viewer (Why Second Screen, Social is Essential to Drawing in the Younger TV News ...
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Engaging Consumers With A Second Screen; Pandor...

Engaging Consumers With A Second Screen; Pandor... | Automatic Content recognition | Scoop.it
Engaging Consumers With A Second Screen; Pandora’s New Ad Units on screen seriality curated by Mattia Nicoletti (Engaging Consumers With A Second Screen; Pandora’s New Ad Units | @scoopit http://t.co/jnGjCQBZJf...
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What are the Regulatory Implications for Second...

What are the Regulatory Implications for Second... | Automatic Content recognition | Scoop.it
This new report commission by Ofcom surveys the UK landscape for second screen apps, and offers a long-term strategic view of the broadcasting ecosystem, access services, and EPG prominence for licensed Public Service ...
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Why the internet TV pact between Dish and Disney breaks new ground for cord cutters

Why the internet TV pact between Dish and Disney breaks new ground for cord cutters | Automatic Content recognition | Scoop.it
Things are about to change in the TV industry, and Dish wants to be on the winning side of those changes — even if that means catering to people who don’t want to pay $100 for an expensive TV bundle.
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4K in the TV Environment: Where It Is Now

4K in the TV Environment: Where It Is Now | Automatic Content recognition | Scoop.it
While some broadcasters are looking beyond 4K to 8K acquisition, workflows for 4K content in broadcast environments are already being employed in the United States even as delivery of 4K to the home does not currently exist.
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Comprendre le marché de la Social TV et du 2nd Ecran

Comprendre le marché de la Social TV et du 2nd Ecran | Automatic Content recognition | Scoop.it
Ci joint le slide deck de la présentation effectuée lors de mon intervention au cours de la session de formation autour de l’avenir de la TV organisée par Pascal Lechevallier pour Dixit.

Via Ludovic Bostral
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Discovery Content and Board Builder

Discovery Content and Board Builder | Automatic Content recognition | Scoop.it
Submitted by Rita Mortenson So, we all know that Discovery Education has as amazing video content – have you seen North America yet? If not, I would put that into your Discovery search bar right away and find those amazing videos.
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App Moves Film Narrative Onto Second Screen

App Moves Film Narrative Onto Second Screen | Automatic Content recognition | Scoop.it
A new Dutch film tells its story with help from viewers cell phones and tablets. (What to see this weekend? Try this at @kiggnstheatre - and be sure to bring your phone.
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Second Screen by the Numbers, Q1 2014 – more gr...

Second Screen by the Numbers, Q1 2014 – more gr... | Automatic Content recognition | Scoop.it
Second Screen by the Numbers, Q1 2014 – more growth, more engagement, more monetization : MESA Europe on TV, VOD and more curated by Emmanuel Belleville (Second Screen by the Numbers, Q1 2014 – more growth, more engagement, more monetization...
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Advertisers Seek a 'Second Screen' Connection With Viewers - New York Times

Advertisers Seek a 'Second Screen' Connection With Viewers - New York Times | Automatic Content recognition | Scoop.it
Advertisers Seek a 'Second Screen' Connection With Viewers
New York Times
This is “second-screen advertising,” a rapidly flourishing marketing trend.
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Deluxe Melds Metatags And Multiplatform (C2MEWorld)

Deluxe Melds Metatags And Multiplatform (C2MEWorld) | Automatic Content recognition | Scoop.it
During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes. If specific product brands appear in a scene, they also get a metatag.
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Comcast, Electronic Arts Near Deal to Stream Games (Reuters)

Comcast, Electronic Arts Near Deal to Stream Games (Reuters) | Automatic Content recognition | Scoop.it
Comcast Corp may soon allow customers using its cloud-connected X1 cable box system to buy games from Electronic Arts Inc through their televisions, according to five sources briefed on the plans.
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RelayTV Makes Social TV Even More Social - Lost Remote

RelayTV Makes Social TV Even More Social - Lost Remote | Automatic Content recognition | Scoop.it
RelayTV Makes Social TV Even More Social Lost Remote Kye Cheung, CEO of RelayTV, tells Lost Remote that what sets RelayTV apart from other connected TV companies is that it is “the first to integrate a “push-to-talk” Voice Chat feature directly...
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An inside look at Here TV’s new website and social TV strategy

An inside look at Here TV’s new website and social TV strategy | Automatic Content recognition | Scoop.it
Here TV, “America’s only gay television network” (available in all Time Warner Cable markets) recently launched a brand new website as the media company continues to invest in digital and social content.
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This Is the Milky Way's Magnetic Fingerprint

This Is the Milky Way's Magnetic Fingerprint | Automatic Content recognition | Scoop.it
The swirls, loops and arches in this image may look like a new artwork--but they are in fact the results of the first ever all-sky observations of polarized light emitted by interstellar dust in the Milky Way, and they represent the galaxy's...
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TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch

TVSmiles Closes $7M Series A To Take Its Second-Screen TV Ad Loyalty Program Beyond Germany | TechCrunch | Automatic Content recognition | Scoop.it
Berlin-based startup TVSmiles, which has built a second-screen app-based loyalty program to encourage people to watch TV ads, has closed a $7 million Series A..
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Vizrt Signs Definitive Agreement to Acquire Mosart Medialab AS for $17.7 Million

Vizrt Signs Definitive Agreement to Acquire Mosart Medialab AS for $17.7 Million | Automatic Content recognition | Scoop.it
Vizrt shall purchase all of the issued and outstanding share capital of Mosart, on a fully diluted basis, for a cash consideration of NOK 106.2 million (approximately US$17.7 million) - on a cash and interest bearing debt-free basis.
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Rescooped by liaoyong from Big Media (En & Fr)
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The New Era of Second Screen – Takeaways from MIPCOM 2013 | viaccess•orca

The New Era of Second Screen – Takeaways from MIPCOM 2013 | viaccess•orca | Automatic Content recognition | Scoop.it

Most attendees at the MIPCOM Conference held this fall in Cannes probably didn’t notice the small off-MIPCOM exhibition organized by a handful of second screen technology vendors outside of the Palais des Festivals. True, some of MIPCOM attendees may have walked through the door of the Esterel conference room during one of the rare panels devoted to second screen, but it’s probably fair to say that second screen remains an enigma for the multi-billion dollar a year TV content industry represented by the busy executives bustling around the market hallways.

And yet, compared to the MIPCOM Conference held last year, a time still considered the pre-historical era for second screens, second screens have undoubtedly risen above the industry radar. With tablet sales exploding in most Western markets, and TV viewing patterns becoming increasingly multiscreen, no player in the TV value chain can afford to remain indifferent to the companion app opportunity. While it may still be too early to say which of the studios, channels, operators and myriad of new entrants, like Zeebox, Viggle, Getglue and others, will emerge as the main beneficiaries in an industry expected to generate close to $6 billion in 2017, one thing is certain: we are witnessing the advent of an historical era for second screens.

 

No doubt there is still a long way to go before second screen technologies and usage reach full maturity; but we can already venture a few conjectures regarding the keys for progress:

Employing a simple, unifying navigation principle across multiple program apps for catalogs or program line-ups will improve the customer experience;Template-based automation can radically change the economics of second screen app design and animation;Direct companion app monetization can turn second screens into a direct revenue generating opportunity.


Via Nicolas Moulard - Actuonda
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2013 11 mobile eating the world

A high-level view of the scale of mobile, tablets, ecosystems and mobile social and the dynamics that shape them.


Via Renaud MENERAT, Cecile Morel
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Cecile Morel's curator insight, November 10, 2013 4:18 AM

Mobile is eating the world. a coole insight for Retailers that can drive in-store traffic thru fun mobile experiences.