AUTOETHNOGRAPHY
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A Closer Look at Qualitative Research Costs | Cathy Whitehead McIntyre

A Closer Look at Qualitative Research Costs | Cathy Whitehead McIntyre | AUTOETHNOGRAPHY | Scoop.it
My latest on "A Closer Look at Qualitative Research Costs"..... http://t.co/XuykLPnUCX
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Using Narrative Inquiry as a Research Method: An Introduction to ...

Using Narrative Inquiry as a Research Method: An Introduction to Using Critical Event Narrative Analysis in Research on Learning and Teaching book download Download Using Narrative Inquiry as a Research Method: An ...
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Show & Tell - Investigating Illness Narratives

Show & Tell: A Presentation and Discussion about My Narrative Research. On June 5th, I'll be giving a 20 minute presentation about my thesis research project to the entire Pediatric Oncology care team at Mott Children's ...
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Why Big Data Isn't the End-All for Content Marketing - ClickZ

Why Big Data Isn't the End-All for Content Marketing - ClickZ | AUTOETHNOGRAPHY | Scoop.it

Summary...

 

While big data will drastically improve marketing strategies (and, yes, persona development), relying on that information alone can be very risky for your marketing efforts. Big data usage within marketing teams has its faults, including:

Ineffective sharing and organization of dataUsing data as an end-all performance report

Ultimately, big data can show you what is, but personas have the ability to show you what could be, as they can be used to determine future behavior. In order to create a successful marketing plan for the long term, you need both the what is and the what could be aspects incorporated into your strategy.

 

As Forbes contributor Jonathan Salem Baskin said, "big data insights will never substitute for imagining little souls."

Qualitative research gives insight into behavior.Personas (including qualitatively gathered stories) are easier to understand.Qualitative research allows for brand-customer interaction and new information.Qualitative research enables information gathering on topics big data can't deliver.

 


Via marketingIO
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marketingIO's curator insight, March 27, 2013 4:19 PM

Definitely worthwhile to remind ourselves that good research is a combination of quantitative and qualitative, as this article suggests (excluding focus groups!).


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Jerry W. Burt's curator insight, March 28, 2013 1:35 PM

WHake up and learn about Big Data and how it allows your business to analyze customer behavior. Register for the;


The Social Media Collaborative

May 15th

http://www.startmyhomebizunivsrsity.com

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Kimberley Walsh Lands Autobiography Deal | Kimberley ... - MTV UK

Kimberley Walsh is set to follow in the footsteps of her Girls Aloud bandmate Cheryl Cole by landing a deal to pen her own autobiography. Following the girlband's split announcement after wrapping their recent tour, ...
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Observing Job Placement Interviews in German Public Employment ...

Observing Job Placement Interviews in German Public Employment Services: Reflections on a Qualitative Research Method.
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The Crises and Freedoms of Researching Your Own Life | Pearce | Journal of Research Practice

The Crises and Freedoms of Researching Your Own Life | Pearce | Journal of Research Practice | AUTOETHNOGRAPHY | Scoop.it
The Crises and Freedoms of Researching Your Own Life (@politicsofhap Thanks Caroline, your autoethnography paper is excellent, and I urge others to check it out http://t.co/NTNOmFUsYc)...
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» The Power of Stories in Personality Psychology - Psych Central

» The Power of Stories in Personality Psychology - Psych Central | AUTOETHNOGRAPHY | Scoop.it

Stories are how we make sense of our lives and the world and how we communicate with others.

Stories also are how we make sense of ourselves.

 

Six Principles of Storytelling

According to Dan P. McAdams, there are many theories about life stories, which differ in various ways. But there are six common principles to the “narrative study of lives” that researchers do agree on, which he discusses in the book chapter (Handbook of Personality: Theory and Research)


Via Ariana Amorim
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