Auto Repair Shop Marketing
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Auto Repair Shop Marketing
Marketing news that auto repair shop owners would be interested in.
Curated by Wendy Kenney
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7 Critical Auto Repair Shop Marketing Strategies

7 Critical Auto Repair Shop Marketing Strategies | Auto Repair Shop Marketing | Scoop.it
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop.  Here are their answers.  I think you'll find this inf
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Referral Programs that Work

Referral Programs that Work | Auto Repair Shop Marketing | Scoop.it
Breaking down three foolproof referral strategies
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Three auto repair shops share their most successful referral marketing strategies. Great read!

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SERP Preview Tool

SERP Preview Tool | Auto Repair Shop Marketing | Scoop.it
Enter your title tag, meta description, and URL to see how they'll appear in a Google search result. Write Title Tags that Describes the Content and Encourages
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Excellent tool for SEO's!  

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The Top 7 Guides to SEO

The Top 7 Guides to SEO | Auto Repair Shop Marketing | Scoop.it
This one is for the new beginners who are interested in SEO and looking to get an edge, and for the experienced ones who want a reference point for the best Guides to SEO out there. When I got into S…
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Everything you've always wanted to know about SEO, and more!

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21 Metrics For Monitoring SEO Health

21 Metrics For Monitoring SEO Health | Auto Repair Shop Marketing | Scoop.it
An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business -- so what metrics can you use to detect problems early?
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Google Made 890 Improvements To Search Over The Past Year

Google Made 890 Improvements To Search Over The Past Year | Auto Repair Shop Marketing | Scoop.it
In a Google+ post from Google head of search Amit Singhal, Google shares they have made "more than 890 improvements to Google Search last year alone." In 2
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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | Auto Repair Shop Marketing | Scoop.it

The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.

 

Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.” 

 

Read More:  http://www.cio.com/article/2454224/seo-sem/busting-the-top-15-seo-myths-of-2014.html


Via Antonino Militello
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juandoming's curator insight, July 20, 2014 11:25 AM

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Crystal Wells's curator insight, July 21, 2014 4:49 PM

I couldn't have said this better myself!  Bust through the myths!  Part of my industry's biggest hurdle is purely educational.

 

http://www.sockmonkeymarketing.com

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The Most Popular Words in the Most Viral Headlines

The Most Popular Words in the Most Viral Headlines | Auto Repair Shop Marketing | Scoop.it
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Auto Repair Shop Marketing | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

This Is Your Brain on Viral Content: What Psychology Says You'll Click On | Auto Repair Shop Marketing | Scoop.it
Learn how your brain reacts to viral content -- and how you can replicate those results with your own content.
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This insight into the minds of your customers will help you create all types of content that will get their attention. 

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How an Auto Repair Shop is Winning Female Customers With Social Media |

How an Auto Repair Shop is Winning Female Customers With Social Media | | Auto Repair Shop Marketing | Scoop.it
Here's a social media case study on how a a small auto repair business uses Facebook and YouTube to build personal relationships and trust with their customers.
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How to Get Publicity When You Have No News to Share

How to Get Publicity When You Have No News to Share | Auto Repair Shop Marketing | Scoop.it
Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.
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Great information from someone I admire for their knowledge and experience in PR.  

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9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate

9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate | Auto Repair Shop Marketing | Scoop.it
Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines. Simply increasing your click-through rates on the organic rankings you’ve already achieved can increase sales and revenue, even without having to do some of the difficult things that could be necessary to inch […]
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Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google - Moz

Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?
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How To Optimize Alt and Title Text on Images - Raven Blog

How To Optimize Alt and Title Text on Images - Raven Blog | Auto Repair Shop Marketing | Scoop.it
There's a lot of confusion between alt tags and title text on image files. Learn why and when to use alt tags and title text in this post from Raven.
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Have you done a Google image search recently? If so, you'll notice that Google is trying to emulate Pinterest in the layout of their images. I bet it won't be long until you can +1 the images.  Because of the popularity of images on Pinterest and Google, it's important that you optimize your images so they point back to you! Here's how to optimize your images for Google.  Great advice!!! 

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The COMPLETE Google Leaked Panda Do and Don’t List - Josh Bachynski

“Preferring
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Looking to improve your Google Rankings? This in-depth article provides clear guidelines as to what Google is looking for. 

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Google Tests A New Local Knowledge Graph Interface

Google Tests A New Local Knowledge Graph Interface | Auto Repair Shop Marketing | Scoop.it
Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is
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17 Essential Elements of a Successful Direct Mail Marketing Campaign

17 Essential Elements of a Successful Direct Mail Marketing Campaign | Auto Repair Shop Marketing | Scoop.it

17 Essential Elements of a Successful Direct Mail Marketing Campaign

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Direct mail marketing is a favorite of many shop owners. But direct mail marketing is an investment. If you want it to pay off for you, follow these tips. 

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Get on that Map: Local SEO [VIDEO WEBINAR] - Portent, Inc.

Get on that Map: Local SEO [VIDEO WEBINAR] - Portent, Inc. | Auto Repair Shop Marketing | Scoop.it
Learn about Local SEO Best Practices, including basic on-site SEO, business profiles, directories, citations, reviews, and more in this PortentU webinar!
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The Perfect Pinterest Formula: How to Get Mega Traffic to Your Site - SEO.com

The Perfect Pinterest Formula: How to Get Mega Traffic to Your Site - SEO.com | Auto Repair Shop Marketing | Scoop.it
It All Starts with a Simple Pin Download your copy of “The Perfect Pinterest Formula” and discover a new strategy for turning a simple pin into a content marketing machine. In this extensive guide, we have partnered with Dilly Marketing to bring you their formula for driving more traffic from Pinterest to your website. Just like …
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How to Write the Perfect Headline

How to Write the Perfect Headline | Auto Repair Shop Marketing | Scoop.it
Before you write another headline for a blog post or social media, you STOP and read this article! Doing so will increase your shares immensely!
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How I Write 8 Blog Posts a Week While Running 2 Companies

How I Write 8 Blog Posts a Week While Running 2 Companies | Auto Repair Shop Marketing | Scoop.it
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content c
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Excellent advice for anyone who's goal is to increase leads via their website. 

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Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google

Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google | Auto Repair Shop Marketing | Scoop.it
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
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Advance SEO tactics to some, but worth reading for all. 

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Panda 4.0 didn’t kill the press release, it just refocused it

Panda 4.0 didn’t kill the press release, it just refocused it | Auto Repair Shop Marketing | Scoop.it
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If your SEO company is telling you that press releases are a good way to build links, you better think again. 

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