The idea that social media signals impact search ranking is “hotly contested” within the SEO community, according to SUSO's Pryce. “While there is clear evidence that having an active and engaged social following can help amplify your marketing efforts and lead to earned links, there is no direct impact on search rankings,” he says.
Pryce advises others to continue to grow social profiles “on the most suitable networks, but don't assume that getting more Likes, tweets and Google +1s will directly help your search visibility.”
Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines. Simply increasing your click-through rates on the organic rankings you’ve already achieved can increase sales and revenue, even without having to do some of the difficult things that could be necessary to inch […]
There's a lot of confusion between alt tags and title text on image files. Learn why and when to use alt tags and title text in this post from Raven.
Wendy Kenney's insight:
Have you done a Google image search recently? If so, you'll notice that Google is trying to emulate Pinterest in the layout of their images. I bet it won't be long until you can +1 the images. Because of the popularity of images on Pinterest and Google, it's important that you optimize your images so they point back to you! Here's how to optimize your images for Google. Great advice!!!
It All Starts with a Simple Pin Download your copy of “The Perfect Pinterest Formula” and discover a new strategy for turning a simple pin into a content marketing machine. In this extensive guide, we have partnered with Dilly Marketing to bring you their formula for driving more traffic from Pinterest to your website. Just like …
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
Wendy Kenney's insight:
Advance SEO tactics to some, but worth reading for all.
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