International Auto Market Insights
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International Auto Market Insights
News, analysis, trends and statistics about the International Auto Market
Curated by XPLAIN
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Kisses and Smiles: How “Art, Copy & Code” Ad Campaigns Came to Life

Kisses and Smiles: How “Art, Copy & Code” Ad Campaigns Came to Life | International Auto Market Insights | Scoop.it
In this article, Art, Copy & Code reveals the "magic" behind two innovative ad campaigns — Burberry Kisses and Volkswagen's SmileDrive — highlighting the tools and techniques that made them possible.
Vasia Dimitropoulou's insight:

While very different, both Burberry Kisses and Volkswagen SmileDrive ad campaigns create unique experiences with which customers would engage across devices.

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CarMax's 'Rudy'-Inspired Super Bowl Ad Comes In Both Human And Puppy Versions

CarMax's 'Rudy'-Inspired Super Bowl Ad Comes In Both Human And Puppy Versions | International Auto Market Insights | Scoop.it
CarMax is making its first big game appearance since 2011 with "Slow Clap," in homage to the classic "Rudy" scene. It also has a puppy version to share online.
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Volkswagen Super Bowl Teaser Stars Carmen Electra, Puppies, And A Midget Firing A Tennis Ball At An Old Man's Crotch

Volkswagen Super Bowl Teaser Stars Carmen Electra, Puppies, And A Midget Firing A Tennis Ball At An Old Man's Crotch | International Auto Market Insights | Scoop.it
Carmen Electra stars in Volkswagen's Super Bowl ad teaser, which pokes fun at the company's hyper-serious German engineers.
XPLAIN's insight:

Carmen Electra, Abraham Lincoln, puppies, cute babies and a giant hamburger all team up for Volkswagen's Super Bowl commercial teaser!

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Jaguar's Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley

Jaguar's Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley | International Auto Market Insights | Scoop.it
Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com.  While the teaser doesn't shed much...
XPLAIN's insight:

Jaguar enlists legendary U.K. actor Ben Kingsley for its new "Good to Be Bad" commercial.

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Car Vending Machine Steers People Away From Private Ownership

Car Vending Machine Steers People Away From Private Ownership | International Auto Market Insights | Scoop.it
Hangzhou could soon become the electric vehicle capital of the world.
Vasia Dimitropoulou's insight:

Kandi Technologies in China challenges the idea of traditional car ownership with giant vending machine that allows citizens to rent electric vehicles on an hourly basis.

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Aspiring Audi Owners Are Insufferable Snobs in Obnoxious New Ad

Aspiring Audi Owners Are Insufferable Snobs in Obnoxious New Ad | International Auto Market Insights | Scoop.it
Audi has earned a lot of different descriptions over the years, but "tacky" wasn't one of them. Until now.
XPLAIN's insight:

Audi's new promotional video targeting millennials receives criticism.

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From Geico to GoPro: The 10 Best Commercials of 2013

From Geico to GoPro: The 10 Best Commercials of 2013 | International Auto Market Insights | Scoop.it
Check out some of the best commercials to hit the airwaves in 2013.
XPLAIN's insight:

Volvo Trucks' "Epic Split" feat. Van Damme spot has made its way into the list of the most popular viral vids of the past year, and so have the amazing Dodge Durango commercials feat. Mr. Burgundy! 

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Tesla vs. Target: Which CEO wrote the better transparency letter?

Tesla vs. Target: Which CEO wrote the better transparency letter? | International Auto Market Insights | Scoop.it
Len Kendall is the founder of CentUp. Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. He will probably regret this post ...
Vasia Dimitropoulou's insight:

Find out why the note of Tesla's CEO Elon Musk might be a superior one.

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26 Ways to Make Pinterest Work for Your Business

26 Ways to Make Pinterest Work for Your Business | International Auto Market Insights | Scoop.it
Check out these Pinterest marketing tips and try a few. See which ones resonate best with your business and adjust your Pinterest strategy accordingly.
Vasia Dimitropoulou's insight:

Looking for some useful tips on how to use Pinterest effectively?

Volkswagen USA cleverly uses its "VW Through the Years" Pinterest board to visually demonstrate its Brand's history!

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Audi Mind Race: Brain Powered Slot Cars

Audi Mind Race: Brain Powered Slot Cars | International Auto Market Insights | Scoop.it

Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds!

XPLAIN's insight:

Audi's latest sponsorship activation features miniature Audi R18 e-tron quattro cars which the players power via headsets; "As the energy generated by the players’ brains transfers to the track, it powers the car!"

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Volkswagen GTI: Play the Road. Create Music.

Volkswagen GTI: Play the Road. Create Music. | International Auto Market Insights | Scoop.it

Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create the music.

Vasia Dimitropoulou's insight:

Volkswagen's new project in collaboration with Underworld synchronizes driving and music in real time!

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2014 Nissan Altima auto-responds for social-media addicts who should be driving

2014 Nissan Altima auto-responds for social-media addicts who should be driving | International Auto Market Insights | Scoop.it
In a valiant attempt to make social-media addicts safer doing anything, the car can send a customizable text message or Facebook update to eager followers.
XPLAIN's insight:

The 2014 Nissan Altima app lets you respond automatically on Social Media, while you’re driving the car.

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‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie

‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie | International Auto Market Insights | Scoop.it

Brands partnering with celebrities or movies to make a funny video is nothing new. But Dodge, in partnership with "Anchorman 2: The Legend Continues" (Paramount Pictures) is adding a fun competition element to that familiar formula.

XPLAIN's insight:

Dodge's “Hands On Ron Burgundy” digital and mobile competition aspires to drive word of mouth about the 2014 Durango.

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Audi Engineers the World's Creepiest Dog [VIDEO]

Audi Engineers the World's Creepiest Dog [VIDEO] | International Auto Market Insights | Scoop.it

Audi's Super Bowl XLVIII ad shows what happens when we compromise: The world gets run over by a monster breed of dogs.

XPLAIN's insight:

Audi introduces the Doberhuahua in hilarious new Super Bowl commercial.

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Dash’s Smart Driving App – A “Fitbit For Cars” – Arrives On Android

Dash’s Smart Driving App – A “Fitbit For Cars” – Arrives On Android | International Auto Market Insights | Scoop.it
Dash, a Techstars New York-backed startup that wants to be like a Fitbit for your car, has now launched. The product includes a combination of a hardware..
XPLAIN's insight:

Dash, the recently launched smartphone application that offers real-time feedback on driving, trip logs, vehicle diagnostics, gas consumption, nearby gas prices, and more, is the newest addition to the constantly growing list of "connected car" products on the market!

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Nissan combines video, mobile, social for highly-interactive contest

Nissan combines video, mobile, social for highly-interactive contest | International Auto Market Insights | Scoop.it

Nissan is introducing its new 2014 Rogue with a mobile and social adventure that asks fans to “open the briefcase” for a chance at winning one of the new models.

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Your next car shopping destination? Amazon.com

Your next car shopping destination? Amazon.com | International Auto Market Insights | Scoop.it

Well, not really. But to promote its Nissan Versa Note, Nissan delivered 3 of these cars in the super-sized Amazon box (imagine the amount of bubble wrap to pop!!). 

Vasia Dimitropoulou's insight:

Customers who clicked on a promotional link for Nissan Versa Note on Amazon were eligible for this delivery, but Reddit reportedly blew the cover on the whole stunt, by publishing this photo on their blog a week before Nissan planned to release it through its Social Media channels.

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Mercedes Teams Up With Pebble Smartwatch To Create A Fleet Of Connected Cars

Mercedes Teams Up With Pebble Smartwatch To Create A Fleet Of Connected Cars | International Auto Market Insights | Scoop.it
Automotive manufacturers are starting to utilize wearable technology in their vehicles.
XPLAIN's insight:

Mercedes ready to test the waters of wearable tech and intelligently networked vehicles!

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Google reportedly partners with Audi for on-board Android

Google reportedly partners with Audi for on-board Android | International Auto Market Insights | Scoop.it

The Web giant and the automaker will develop in-car entertainment and information systems based on Google's mobile operating system, the Wall Street Journal reports.

XPLAIN's insight:

Google is reportedly working with Audi to bring an Android-based system into their cars.

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The 25 Biggest Brand Fails of 2013

The 25 Biggest Brand Fails of 2013 | International Auto Market Insights | Scoop.it

These epic blunders will fill your rubbernecking heart with joy.

Vasia Dimitropoulou's insight:

Mercedes-Benz and Huyndai make it to this year's list of biggest brand screw-ups!

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Filmmaker Makes Dramatic Commercial for His Old Car Which Nissan Buys

Filmmaker Makes Dramatic Commercial for His Old Car Which Nissan Buys | International Auto Market Insights | Scoop.it
Filmmaker Luke Aker listed his beat-up 1996 Nissan Maxima on Craigslist, using an amazing, super dramatic car commercial, and Nissan saw it.
Vasia Dimitropoulou's insight:

Nissan gets thrilled by video commercial on Craigslist for used Maxima. 

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Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad

Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad | International Auto Market Insights | Scoop.it

Hyundai Motor America typically eschews celebrities in its Super Bowl ads. Not this time. 

XPLAIN's insight:

Hyundai breaks its typical Super Bowl ad tradition with celebrity-studded spot.

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Mobile Tracking Drives Consumer Data to Mazda

Mobile Tracking Drives Consumer Data to Mazda | International Auto Market Insights | Scoop.it
Mazda is testing a mobile ad campaign while gleaning insights into customers visiting its dealerships via mobile location data tracking.
XPLAIN's insight:

Mazda is gathering data about car dealership visitors based on location intelligence by mobile analytics firm PlaceIQ.

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Toyota Is Using Instagram Videos in Its Facebook Ads

Toyota Is Using Instagram Videos in Its Facebook Ads | International Auto Market Insights | Scoop.it
Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota for taking social-media-generated spots on a test drive.
Vasia Dimitropoulou's insight:

Toyota is promoting its 2014 Tundra model with Moontoast's rich-media ad units, running 15-second stop-motion Instagram videos in Facebook's page post link ads.

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Car fans get new social network

Car fans get new social network | International Auto Market Insights | Scoop.it
Carmooch startup launches social automotive community.
Vasia Dimitropoulou's insight:

A new automotive social network has emerged in Australia, with the vision of its founders being to make it "the car forum for the next generation of tech savvy, 'always connected' car buyers and owners"!

"Carmooch will also bridge the social gap between car manufacturers and enthusiasts by allowing Brands to actively participate in the community and join the conversation -- a factor sorely missing from existing car forums," Skentzos said.

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