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Auto Impressive
the latest and best in the digital automobile world
Curated by Tim Spencer
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Fiat Parking Billboard Casefilm - English - YouTube

We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the ...
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Volvo Life Paint Case Study - Cannes 2015 Grand Prix - Design and Promo & Activation - YouTube

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Chevrolet Colorado "CoDriver" Trailer - YouTube

We partnered with Chevrolet to create ‘CoDriver’, a virtual reality platform that rethinks the traditional automotive retail experience.
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Volvo uses Google Cardboard to advertise the XC90 - SlashGear

Volvo uses Google Cardboard to advertise the XC90 - SlashGear | Auto Impressive | Scoop.it
What other options do you have if you can't take your would-be car for a test run? Why, virtual reality, of course! Volvo is trying to play up the tech
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The Vanishing Game by William Boyd

The Vanishing Game by William Boyd | Auto Impressive | Scoop.it
Immerse yourself in the famed author’s latest thrilling adventure, storytelling presented by Land Rover in a way you’ve never experienced.
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‘Augmented reality can replace the showroom’ says Land Rover marketing chief

‘Augmented reality can replace the showroom’ says Land Rover marketing chief | Auto Impressive | Scoop.it
Laura Schwab, marketing director at Land Rover UK, which is currently using augmented reality within its showrooms to showcase a 3D preview of its new Discovery Sport car, says augmented reality will be ‘crucial’ to all future car launches.
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Volkswagen: #PoloTag Case Study - YouTube

Volkswagen: #PoloTag Case Study - YouTube | Auto Impressive | Scoop.it
There’s a new Polo . From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But...
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Ford Explorer: Interactive Print Ads - YouTube

Ford Explorer: Interactive Print Ads - YouTube | Auto Impressive | Scoop.it
These are Ford Explorer's Interactive Print Ads. With three separate print ads that, once your phone is placed on the ad, you get an interactive video demo o...
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Ford - Team Detroit and [a•mo•bee] Bring the Ford F-150 to Life with Innovative 3D Mobile Ad Campaign - Customers - [a•mo•bee]

Ford - Team Detroit and [a•mo•bee] Bring the Ford F-150 to Life with Innovative 3D Mobile Ad Campaign - Customers - [a•mo•bee] | Auto Impressive | Scoop.it
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Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience | Digital Buzz Blog

Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience | Digital Buzz Blog | Auto Impressive | Scoop.it
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Find Your VW Match with the New VW.com - YouTube

Find Your VW Match with the New VW.com - YouTube | Auto Impressive | Scoop.it
Visit http://vw.com/new to learn more. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating ...
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Slide - Amazing in motion - Lexus International

Slide - Amazing in motion - Lexus International | Auto Impressive | Scoop.it
The Lexus Hoverboard uses magnetic levitation to achieve amazing frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to allow Lexus to create the impossible.
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5X5 FILM PROJECT | THE CAR IS THE CAMERA - YouTube

5x5 FILM PROJECT | THE CAR IS THE CAMERA. A brand that is known for always forging into new territory, can’t promote a new feature just like any other car co...
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Volkswagen - Reduce Speed Dial - YouTube

Can a child's drawing make a parent a safer driver? See how Volkswagen installed a simple reminder of a loved one, that slowed drivers at the exact moment th...
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Microsoft Advertising teams up with Fiat and magician Dynamo for campaign extension

Microsoft Advertising teams up with Fiat and magician Dynamo for campaign extension | Auto Impressive | Scoop.it
Fiat is continuing its campaign featuring celebrity magician Dynamo to promote the new Fiat 500X crossover with new platform partner...
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Gartner Says By 2020, a Quarter Billion Connected Vehicles Will Enable New In-Vehicle Services and Automated Driving Capabilities

Gartner Says By 2020, a Quarter Billion Connected Vehicles Will Enable New In-Vehicle Services and Automated Driving Capabilities | Auto Impressive | Scoop.it
By 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities, according to Gartner, Inc. During the next five years, the proportion of new vehicles equipped with this capability will increase dramatically, making connected cars a major element of the Internet of Things (IoT).
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Kia highlights cost of charging its electric Soul EV model with #Kia2pound80 campaign

Kia highlights cost of charging its electric Soul EV model with #Kia2pound80 campaign | Auto Impressive | Scoop.it
Kia Motors UK is hoping to drive home the low cost of charging up its new electric car model, the Soul EV, with an interactive stunt and...
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Nissan opens competition for next connected car technology

Nissan opens competition for next connected car technology | Auto Impressive | Scoop.it
Nissan and Microsoft have launched a competition for the best in-car technology that could improve driving.
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You’re about to read an article – Contagious Communications

You’re about to read an article – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our customisable research platform featuring the world’s most innovative, creative and effective ad campaigns
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Build Your Own Mercedes-Benz GLA on Instagram - YouTube

We all take photos and make friends on Instagram, but did you know you could build a Mercedes-Benz? To celebrate the launch of the all-new 2015 GLA, we’ve cr...
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Honda 'The Other Side' - Trailer - YouTube

Everyone has another side. Find out more at http://www.hondatheotherside.com
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Charge up for e-Golf, minicasemovie - YouTube

Charge up for e-Golf, minicasemovie - YouTube | Auto Impressive | Scoop.it
Charge Up for VW e-Golf To charge people up for the new e-Golf, Volkswagen gave them a chance to win the car. By simply doing something most Norwegians do ev...
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Amazing in Motion - STROBE - YouTube

STROBE showcases Lexus' innovative design and technology through imagination. Directed by Adam Berg, STROBE features stunt men and acrobatic performers in ad...
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