Laura Schwab, marketing director at Land Rover UK, which is currently using augmented reality within its showrooms to showcase a 3D preview of its new Discovery Sport car, says augmented reality will be ‘crucial’ to all future car launches.
By 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities, according to Gartner, Inc. During the next five years, the proportion of new vehicles equipped with this capability will increase dramatically, making connected cars a major element of the Internet of Things (IoT).
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