Economy Car Manufacturing Companies in developing countries should try and broaden its customer base by teaching them to drive!
As per a report published on Tufts University's site (http://ase.tufts.edu/gdae), in the U.S., there is about 1 passenger car for every two people. Europeans have about 1 passenger car for every 3.1 people. Developing countries have, on average, about 1 passenger car for every 49 people. What does economics have to tell us about these differences in consumption?
Does this mean that people in developing countries are not much inclined towards purchasing cars? Or does it imply that it's somewhat related to per capita income of the individuals of different zones. In case there is not much awareness among consumers in the developing countries towards automobile sector, then Economy Car manufacturing companies need to come up with innovative schemes to woo the potential customers.
Now here comes the role of marketing professionals in picture. They need to awaken their creative side to influence consumers toward purchasing their organization�s product. To succeed in their efforts, they have to think hard to understand what makes people want to buy and consume their product.
One such idea for marketing guys could be that Economy Car Manufacturing Companies in developing countries should try and broaden its customer base by teaching them how to drive. This may be a very subtle approach to increase car sales but it can really touch the right chords when it is presented with a correct marketing approach. Other than offering free test drives for the new arrivals, the auto companies should also offer free car driving lessons to the potential customers. As more people are encouraged to be a part of this free driving lessons program, there will be more trained drivers who would wish to have their own car once they graduate from their driving school.
Want more people to buy your cars? Teach them to drive. This is the core message they need to deliver to the right audience. At the same time, they need to invest some extra amount to run a small driving school for all the avid car lovers. And who knows the dividends may become far appealing than the investment itself in the long run. Other than the trust factor, this brilliant idea may become a real fun exercise for both the consumer and the manufacturer.
Do you agree? What's your suggestion or new idea?
|Scooped by Anshul|