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Thought leadership 101: 3 places to build your online authority | Geisel Software, Inc.

Thought leadership 101: 3 places to build your online authority | Geisel Software, Inc. | Authority Building | Scoop.it
Since the birth of commerce, business owners have assumed that directly promoting a product was the best way to sell it. For a long time, this worked.

Via Dr. Susan Bainbridge, Jeff Palmer
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An excellent article on the importance of influence marketing and authority building

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Special Report - Authority Marketing for Real Estate Agents

Special Report - Authority Marketing for Real Estate Agents | Authority Building | Scoop.it
  ((( SPECIAL REPORT ))) A Strategy for Controlling the Local Market In this special report I reveal  an effective strategy that I have used with Real estate Professionals for over 10 years th...
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Cognitive Authority & Influence

Cognitive Authority & Influence | Authority Building | Scoop.it
The subject of 'influence', and in particular, 'online influence', has
undergone quite a bit of debate in recent years. It's fair to say that
there haven't been any standards for influence that have swept companies or
institutions off their feet.
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Interesting article on authority and influence

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How to Get Great LInks

How to Get Great LInks | Authority Building | Scoop.it
Links still matter but the emphasis has been placed squarely on the quality and authority of links and not on numbers of links.
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A great article from Duct Tape Marketing on building quality links with authority.

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Content Marketing, Google+ Communities and Becoming an Authority Online

Content Marketing, Google+ Communities and Becoming an Authority Online | Authority Building | Scoop.it
This is a must read Ryan Hanley : Today is the day.

As of today, as of this moment, this exact moment, you need to be using Google+ as part of your inbound marketing strat[..]

Via Resonance, Jimi Paradise
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Tom George's curator insight, January 18, 2013 7:20 PM

Great read from Ryan Hanley

Stefanie Blackburn's curator insight, January 24, 2013 10:41 AM

I have to be honest I have dragged my feet some on Googl+, but I have been recently jumping in full force and do see the power of this tool.  This is a good post on providing some great info on why you need to use it and on getting started.

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Weekly SEO Tip: Authority Means More than Popularity for Your Content - The Content Standard by Skyword (blog)

Weekly SEO Tip: Authority Means More than Popularity for Your Content - The Content Standard by Skyword (blog) | Authority Building | Scoop.it
Weekly SEO Tip: Authority Means More than Popularity for Your Content The Content Standard by Skyword (blog) As we move away from purely SEO-driven content strategies, brands have realized they need to develop a sharper focus on the subject matter...
Jeff Palmer's insight:

The writing has been on the wall for years for anyone who has been paying attention. You simply cannot game the system when it comes to search optimization. In fact search optimization as a practice may do more harm than good today.

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How Third Tribe Marketing Uses “Authority” to Get Sales

How Third Tribe Marketing Uses “Authority” to Get Sales | Authority Building | Scoop.it
People tend to obey authority figures – no matter the circumstances.
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Leverage Social Media to Build Authority

Leverage Social Media to Build Authority | Authority Building | Scoop.it
The days of creating and promoting a five page website as a method of attracting business are over. (Actually they never really existed but that has been the common belief among most business owners for the last 20 years.) Your online audience is interacting with social media sites and you need to understand how to leverage them in order to build your online authority.
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Rescooped by Jeff Palmer from Content Marketing & Content Strategy
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A Community of Authority Equals Influence

A Community of Authority Equals Influence | Authority Building | Scoop.it
This edition of "Content Marketing Minds" introduces a powerful concept: building a community of authority.

Via Stefano Principato
Jeff Palmer's insight:

If you aren't using these strategies you have missed the boat.
Great ideas and insights into using communities to develop influence by Barry Feldman.

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Stefano Principato's curator insight, November 7, 2013 5:57 AM

Your community of authority is in your hands.

Rescooped by Jeff Palmer from Digital-News on Scoop.it today
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Developing an Influencer Plan

Developing an Influencer Plan | Authority Building | Scoop.it
Developing an Influencer Plan In today’s marketplace, the biggest challenge you have is standing out in the crowd, becoming recognized as an authority, and obtaining your dream job. Tested, proven marketing strategies can help you solve these...

Via Thomas Faltin
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Jeff Palmer's curator insight, October 21, 2013 9:11 AM

Some excellent tips for outlining your influence marketing strategy

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What is Authority Marketing? :the authority builder

What is Authority Marketing? :the authority builder | Authority Building | Scoop.it

Authority moves far beyond mere search rankings and marketing 2.0 techniques and into the realms of profile building, influence, branding and relationship building. By focusing on authority as a process of establishing leadership status the benefits of higher search rankings and social visibility become secondary gains resulting from your efforts rather than a primary first focus.

Jeff Palmer's insight:

Discover why authority marketing is so important to your online success today.

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Building Your Online Authority :the authority builder

Building Your Online Authority :the authority builder | Authority Building | Scoop.it

Today online marketing is less and less about achieving high search engine results or blanketing the internet with advertisements resulting in diminishing returns and more about developing a clear and consistent message and maintaining your status as a reliable and trusted source of information.

Jeff Palmer's insight:

What is needed is a system of promotion and online marketing that is not subject to the whims and fancies of the major search engine’s updates and changes.

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Authority Building | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via Thomas Faltin
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Rescooped by Jeff Palmer from Leadership in Distance Education
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Thought leadership 101: 3 places to build your online authority | Geisel Software, Inc.

Thought leadership 101: 3 places to build your online authority | Geisel Software, Inc. | Authority Building | Scoop.it
Since the birth of commerce, business owners have assumed that directly promoting a product was the best way to sell it. For a long time, this worked.

Via Dr. Susan Bainbridge
more...
Jeff Palmer's curator insight, November 21, 2013 8:30 AM

An excellent article on the importance of influence marketing and authority building

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Amazon.com: Authority Marketing: The Step by Step Guide to Gaining Expert Level Status in Your Niche eBook: Jeff Palmer: Books

Authority Marketing: The Step by Step Guide to Gaining Expert Level Status in Your Niche - Kindle edition by Jeff Palmer.

Jeff Palmer's insight:

http://www.amazon.com/Authority-Marketing-Gaining-Expert-Status-ebook/dp/B00KL521IS

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Authority Marketing – The Instant Authority Fairy Tale

Authority Marketing – The Instant Authority Fairy Tale | Authority Building | Scoop.it
Lately I have noticed several websites with offers like “Become the number one Authority in your field” and “Gain Instant Authority” by being cited in major news websites. These websites are claimi...
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Neglect, Procrastination and Being Average.

Neglect, Procrastination and Being Average. | Authority Building | Scoop.it
There’s an old adage that states that one should never consult a doctor who has dead plants in their waiting room. A few years ago I visited a dentist who had the worst teeth I had ever seen, crook...
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How Being an Authority can Boost Your Online Sales

How Being an Authority can Boost Your Online Sales | Authority Building | Scoop.it
What if there was a way for every product your brand sells to be bought by every visitor? What if every time a visitor comes to your website, they trust you so much that they buy every product you recommend and/or sell.
Jeff Palmer's insight:

The benefits of authority marketing are many and an increase in sales is just one.

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Establishing Your Authority With Content Marketing

Establishing Your Authority With Content Marketing | Authority Building | Scoop.it
Content marketing is a great way to establish authority in competitive niches. Here are some ideas for getting started with content marketing
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Your Story is the New Marketing

Your Story is the New Marketing | Authority Building | Scoop.it
Building your online authority is as much about telling your story as it leveraging social media, promoting your personal brand, developing influence or increasing your profile. Sharing your story ...
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20 Action Steps to Build Your Authority

20 Action Steps to Build Your Authority | Authority Building | Scoop.it
I firmly believe that focusing your online marketing efforts on building your authority rather than search engine rankings will ensure that you stay ahead of curve. How do you build your authority, where do you begin? The following article offers 20 examples of authority building practices that you can put into action right now.
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Thought leadership 101: 3 places to build your online authority | Geisel Software, Inc.

Thought leadership 101: 3 places to build your online authority | Geisel Software, Inc. | Authority Building | Scoop.it
Since the birth of commerce, business owners have assumed that directly promoting a product was the best way to sell it. For a long time, this worked.

Via Dr. Susan Bainbridge, Jeff Palmer
Jeff Palmer's insight:

An excellent article on the importance of influence marketing and authority building

more...
No comment yet.
Rescooped by Jeff Palmer from Latest Social Media News
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Content Marketing, Google+ Communities and Becoming an Authority Online

Content Marketing, Google+ Communities and Becoming an Authority Online | Authority Building | Scoop.it
This is a must read Ryan Hanley : Today is the day.

As of today, as of this moment, this exact moment, you need to be using Google+ as part of your inbound marketing strat[..]

Via Resonance, Gerrit Bes
more...
Tom George's curator insight, January 18, 2013 7:20 PM

Great read from Ryan Hanley

Stefanie Blackburn's curator insight, January 24, 2013 10:41 AM

I have to be honest I have dragged my feet some on Googl+, but I have been recently jumping in full force and do see the power of this tool.  This is a good post on providing some great info on why you need to use it and on getting started.

Scooped by Jeff Palmer
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Leverage Social Media to Build Authority :the authority builder

Leverage Social Media to Build Authority :the authority builder | Authority Building | Scoop.it

The days of creating and promoting a five page website as a method of attracting business are over. (Actually they never really existed but that has been the common belief among most business owners for the last 20 years.)

Your online audience is interacting with social media sites and you need to understand how to leverage them in order to build your online authority.

more...
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The New Face Of Influence - Why Citizens And Brands Are About To Connect - Forbes

The New Face Of Influence - Why Citizens And Brands Are About To Connect - Forbes | Authority Building | Scoop.it
The New Face Of Influence - Why Citizens And Brands Are About To Connect
Forbes
For some time, celebrities have been leveraging their online influence to promote brands: a tweet about this car or that brand of jewelry can win them a lucrative payday.
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The Power and Influence of Women in Social Media by HootSuite

The Power and Influence of Women in Social Media by HootSuite | Authority Building | Scoop.it
Women are extremely present and influential in social, but marketers aren’t embracing this market and slowly women are losing interest. Discover the facts.
Jeff Palmer's insight:

An interesting article with great statistics regarding woman owned business and social media. But does it go far enough in explaining the trends and does it offer solutions for utilizing or capitalizing on them? You be the judge.

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