Once upon a time, matches were made through friends and family, through classes and workshops, through the workplace and religious institutions.
Although profiles seem to be a detailed look at who a person is and what they're looking for, Finkel's team of researchers say that the information found in profiles is rarely useful in determining compatibility. Studies have shown that most singles don't actually know what they want in a partner, meaning that what they look for in a date online often isn't what creates a real, lasting connection.
The “shopping” mentality that online dating sites create may also be reducing the chance of finding love online. Singles may become too picky and judgmental, passing on partners that could be perfect for them because someone new is just a click away. Instead of evaluating potential dates spontaneously, online daters are often overly-critical and sabotage potential matches by developing unreasonable expectations based on profiles and messages.