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6 Smart & Effective Email Marketing Tactics

6 Smart & Effective Email Marketing Tactics | AUT IMC - Communicating with consumers | Scoop.it

Brands are quickly adapting to consumers' evolving communication habits by integrating social media and mobile marketing strategies into their email marketing.


Via Giuseppe Mauriello, amber eli' harty.
Holley Marie Butler's insight:

I found this article interesting as it focuses on email, a less prominent form of social media. It raised some valid points as to why email is still a great tool for communicating with a companies target audience, such as most things you sign up to onthe internet need a valid email addess. Therefore it drives a lot of web activity.It suggests ways that marketers can connect with consumners via email which I believe is good for building customer relationships as it is more personal than simply following a brand on twitter or facebook.  

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Ksenia Khor's comment, April 4, 2013 6:16 PM
That articles gives some useful advice on how to improve communication through e-mail. I agree with you Holley that e-mails seem more personal than just following a facebook or a twitter page. However, I also think that marketers should remember that some of those promotional e-mails can easily get into spam folder and remain there forever. Therefore the message won't be received by the consumers. Sp I believe that e-mail can be a part of an IMC program but it is also important to use other available social media tools.
Holley Marie Butler's comment, April 7, 2013 1:41 PM
Yes I totally agree that marketers have to be very careful how they approach emailing consumers. A clear strategy alongside using other new media tools to promote what the emails may concern might be needed to ensure that this does not happen and the emails aren't regarded as spam.
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Milestone Brandcom launches new wing, Milestone Outland - Best Media Info

Milestone Brandcom launches new wing, Milestone Outland - Best Media Info | AUT IMC - Communicating with consumers | Scoop.it
Best Media Info
Milestone Brandcom launches new wing, Milestone Outland
Best Media Info
Therefore, we have appointed experts in the field of rural marketing who are equipped with the skills of surviving in these markets.
Holley Marie Butler's insight:

This article outlines the importance of ensuring that customers get the same brand experience whether it be online or in store. This resounds with the idea of businesses ensuring that their brands have a continuous brand message that is reitterated across all platforms. This article focuses on the brand 'Luxury' and how they are incorporating new technology such as social media and mobile phones and ensuring that they match up with the kind of service provided in store. This is a good example of how a brand can unify it's message across all marketing outlets. 

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Ksenia Khor's comment, May 7, 2013 6:00 PM
I agree, it's important tfor the brand to ensure customers get the sam experience online or in store. However, they chose rural India as a new area to sell luxury items in. However, so many people in there live below the poverty line so I don't think it's actually a good choice. I think they should choose their target markets more carefully
Holley Marie Butler's comment, May 9, 2013 12:54 AM
I actually didn't look at the article from this point of view. however reading through it again with that in mind I see your point and yes this may not have been the best decision. However I admire that they are trying to provide the same brand and service to all customers.
Rescooped by Holley Marie Butler from Viral, Online, Social Media Marketing
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6 Smart & Effective Email Marketing Tactics

6 Smart & Effective Email Marketing Tactics | AUT IMC - Communicating with consumers | Scoop.it

Brands are quickly adapting to consumers' evolving communication habits by integrating social media and mobile marketing strategies into their email marketing.


Via Giuseppe Mauriello, amber eli' harty.
Holley Marie Butler's insight:

I found this article interesting as it focuses on email, a less prominent form of social media. It raised some valid points as to why email is still a great tool for communicating with a companies target audience, such as most things you sign up to onthe internet need a valid email addess. Therefore it drives a lot of web activity.It suggests ways that marketers can connect with consumners via email which I believe is good for building customer relationships as it is more personal than simply following a brand on twitter or facebook.  

more...
Ksenia Khor's comment, April 4, 2013 6:16 PM
That articles gives some useful advice on how to improve communication through e-mail. I agree with you Holley that e-mails seem more personal than just following a facebook or a twitter page. However, I also think that marketers should remember that some of those promotional e-mails can easily get into spam folder and remain there forever. Therefore the message won't be received by the consumers. Sp I believe that e-mail can be a part of an IMC program but it is also important to use other available social media tools.
Holley Marie Butler's comment, April 7, 2013 1:41 PM
Yes I totally agree that marketers have to be very careful how they approach emailing consumers. A clear strategy alongside using other new media tools to promote what the emails may concern might be needed to ensure that this does not happen and the emails aren't regarded as spam.