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Holley Marie Butler's insight:
This article outlines the importance of ensuring that customers get the same brand experience whether it be online or in store. This resounds with the idea of businesses ensuring that their brands have a continuous brand message that is reitterated across all platforms. This article focuses on the brand 'Luxury' and how they are incorporating new technology such as social media and mobile phones and ensuring that they match up with the kind of service provided in store. This is a good example of how a brand can unify it's message across all marketing outlets.
I found this article interesting as it focuses on email, a less prominent form of social media. It raised some valid points as to why email is still a great tool for communicating with a companies target audience, such as most things you sign up to onthe internet need a valid email addess. Therefore it drives a lot of web activity.It suggests ways that marketers can connect with consumners via email which I believe is good for building customer relationships as it is more personal than simply following a brand on twitter or facebook.
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