In conjunction with today’s release of Tourism Research Australia’s latest survey on international visitor spend showing record growth, Tourism Australia has produced an infographic highlighting the contribution Australia’s world-class food and wine makes to the visitor economy. Tourism Australia Managing Director John O’Sullivan said the latest international visitor survey results were outstanding and called out how much the recent focus on food and wine had acted as a drawcard for travellers and contributed to increased international visitor spend. “Since December 2013 when we decided to put a real focus on food and wine, and the subsequent launch of our ‘Restaurant Australia’ campaign, we have seen spending in this area increase by 16.6 per cent. That’s close to $700 million, already 40 per cent above the two year target of $500 million we originally set ourselves.” Find out more.
Via Tourism Australia