Australian Tourism Export Council
2.9K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by ATECToday from The Insight Files
Scoop.it!

Australia's food and wine contributes to record international visitor spend

Australia's food and wine contributes to record international visitor spend | Australian Tourism Export Council | Scoop.it

In conjunction with today’s release of Tourism Research Australia’s latest survey on international visitor spend showing record growth, Tourism Australia has produced an infographic highlighting the contribution Australia’s world-class food and wine makes to the visitor economy. Tourism Australia Managing Director John O’Sullivan said the latest international visitor survey results were outstanding and called out how much the recent focus on food and wine had acted as a drawcard for travellers and contributed to increased international visitor spend. “Since December 2013 when we decided to put a real focus on food and wine, and the subsequent launch of our ‘Restaurant Australia’ campaign, we have seen spending in this area increase by 16.6 per cent. That’s close to $700 million, already 40 per cent above the two year target of $500 million we originally set ourselves.” Find out more.

 


Via Tourism Australia
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

Adventure travel on the rise

Adventure travel on the rise | Australian Tourism Export Council | Scoop.it

Adventure travel has increased in popularity by 65% in four years, according to new figures. The research, conducted for Pyramid Travel Products, which surveyed 2,000 people, highlights that more and more consumers want to incorporate activities such as mountain biking and canoeing into their yearly trip. Around 22% of respondents said that in the past 10 years, they have been to an exotic country to try a new activity like bungee jumping, rafting or paragliding. Separate figures from the Adventure Travel Association (Atta) back up the findings, stating that families opting for activity-filled holidays in exotic destinations increased by 65% in the four years between 2009 and 2013. Atta's study also found that 80% of tourism boards now consider adventure travel a standalone sector - compared to 40% eight years ago. Find out more.


Via Tourism Australia
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

How Australian travellers fly

How Australian travellers fly | Australian Tourism Export Council | Scoop.it

This year for the first time, the annual global survey conducted by air transport IT provider SITA took a look at travellers in Australia to identify a number of common profiles, as well as to capture their emotions and the impact of technology at different stages of their journey. SITA surveyed passengers travelling through seven major international airports across Australia, representing 80% of the country's passenger traffic. Four personas were identified: independent and hyperconnected; pampered; careful planner; and open-minded adventurer. It turns out that Australians are a fascinating mix of both 'careful planner' and 'open-minded adventurers.' In addition to that mix, Australian travellers are also always looking to technology to provide the best travel experience. Find out more. 


Via Tourism Australia
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

The future of food tourism goes beyond the restaurant experience

The future of food tourism goes beyond the restaurant experience | Australian Tourism Export Council | Scoop.it

It's become a challenge to find a city, state or region that hasn't branded itself as a food destination to some extent, and some studies have found one in two millennials consider themselves foodies. There are however, differences between travellers calling themselves fair-weather foodies and those who visit destinations specifically to revel in exclusive and one-on-one experiences with chefs, farmers or craft brewers. Tourism boards caught in between realise that regardless of a traveller's passion point for food, they need to double down on the number of culinary experiences they offer to remain competitive with both types of food tourists. These travellers spend about 18-20% more in destinations for every age group and country of origin. Find out more.


Via Tourism Australia
more...
Carol Carini's curator insight, December 8, 2015 11:51 AM

Food Travel is a real experience  everyone can enjoy

American Australian Travel Magazine bit.ly/TravelMag

 

Maurice Couture's curator insight, December 16, 2015 4:27 PM

Cet article met en lumière un élément que notre créneau entend explorer davantage: le tourisme gourmand c'est plus qu'une expérience de restauration et concerne plusieurs aspects d'une destination et différents segments de clientèles.

Scooped by ATECToday
Scoop.it!

Western Australia's tourism sector not affected by ringgit drop - The Star Online

Western Australia's tourism sector not affected by ringgit drop - The Star Online | Australian Tourism Export Council | Scoop.it
PERTH: The depreciation of the ringgit does not have much impact on Western Australia’s tourism industry, as the Australian state remains popular with Malaysian tourists.
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

How to tell an authentic, effective travel brand story

How to tell an authentic, effective travel brand story | Australian Tourism Export Council | Scoop.it

Thirty seconds or less - the average length of time that consumers spend reading or listening to online marketing communications. This article collates a list of tips on how to hone your brand's storytelling techniques to rise above the background noise. These include:

 

Leveraging cross channel integration - getting your message across all channels.Social content should be channel specific - each channel allows a different segment of visitors to experience the destination in a different way.Professional photography isn't dead but user-generated content has a place.Copy is another way to be compelling via a variety of mediums.Be authentic: operate from the heart. Being authentic is about using gut instinct to respond in a human way.Colour adds charisma: TripAdvisor is associated with green, Virgin with red and Facebook with blue.Video: a great conversion tool that doesn't have to break the bank.

 

Find out more.


Via Tourism Australia
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism NT International Marketing Update 2015: Americas

Hear from Tourism NT's International Marketing Managers in the Americas about 2015 activities, results and trends.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Gold Coast Tourism presents - Australian PGA Championship

Australia's oldest professional golf tournament, the Australian PGA Championship is set to take on an exciting new look in 2015 when it welcomes the European ...
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism NT International Marketing Update 2015: United Kingdom

Hear from Tourism NT's International Marketing Managers in the United Kingdom about 2015 activities, results and trends.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism NT International 2015 Marketing Update: Japan

Hear from Tourism NT's International Marketing Managers in Japan about 2015 activities, results and trends.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism NT International Marketing Update 2015: China

Hear from Tourism NT's International Marketing Managers in China about 2015 activities, results and trends.
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

Asia the fastest growing cruise market worldwide

Asia the fastest growing cruise market worldwide | Australian Tourism Export Council | Scoop.it

Asia is the fastest-growing cruise market in the world, and international cruise lines are building partnerships with Chinese companies to create experiences custom-tailored to the Chinese cruiser. Most cruise companies have created specialised brands for the Chinese market, but MSC Cruises is looking to retain its brand internationally. While MSC Cruises has had a presence in China since 2010, its new agreement with Caissa Touristic Group, will customise the cruising experience for the Chinese market. Competition in the Chinese cruise market continues to heat up as more Chinese have started cruising. Royal Caribbean Cruises signed a deal with Ctrip last November to form a joint venture called SkySea Cruises. Find out more.


Via Tourism Australia
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

AccorHotels triple win at SA Tourism Awards

AccorHotels have scooped three awards at South Australian Tourism Awards, taking out Business Event Venue, Best Luxury Accommodation and the New Tourism Business award.
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

It’s not on Instagram? It didn’t happen

It’s not on Instagram? It didn’t happen | Australian Tourism Export Council | Scoop.it

Great photo opportunities are now one of the driving forces behind Australians’ choice of holiday destination. The annual 'State of the Nation' report by travel search site Expedia.com.au found 85% of the 5450 people surveyed consider social media potential before booking a holiday. Enhanced photo capabilities of smartphones are helping to drive the trend, and 56% of those surveyed said a digital camera was now a travel essential." Travel is a key part of the Australian way of life and it's not surprising Australians are inspired to keep a bucket list when they're surrounded by inspiring travel stories on social media, TV and in magazines," said Expedia Managing Director Australia and NZ. Find out more.


Via Tourism Australia
more...
Digital Communication Students's curator insight, December 4, 2015 7:19 AM

¿Si no está en Instagram, es que no ha pasado? Actualmente el pensamiento común es inconscientemente muy parecido al de la cuestión mencionada. ¿Por qué de repente tenemos que hacernos una foto en cada sitio que visitemos? ¿Por qué la necesidad de compartirla? ¿Dónde van esas fotos luego? 

Guardamos millones de fotos al año en nuestro ordenador o móvil y, sin embargo, ¿Dónde van? Son tantas que es casi imposible que unos años después las visualices. 

Y hacemos tantas que ya no disfrutamos de lo que tenemos delante. En un concierto preferimos hacer fotos o grabar videos que estar disfrutando de la música. 

Observa la fotografía del siguiente enlace: http://www.guioteca.com/virales/quien-lo-esta-pasando-mejor-en-esta-imagen-la-gran-leccion-de-una-abuelita-que-se-volvio-viral/

 

Rescooped by ATECToday from The Insight Files
Scoop.it!

Chinese visitors spending $21m a day in Australia

Chinese visitors spending $21m a day in Australia | Australian Tourism Export Council | Scoop.it

Chinese visitors splashed out an incredible $21 million a day while holidaying in Australia in the year to September, for a total spend of $7.7 billion. The astounding figure surpassed all expectations with Tourism Australia originally forecasting Chinese spending would reach $7.4 billion in 2020. The quarterly snapshot of overseas visitors down under also showed double digit growth in tourists from India, the US, Hong Kong and Singapore, and an overall rise in spending of 13% to $34 billion for the year to September. The weaker currency and the "Bindi factor" are thought to be helping to lure more Americans to Australia following on from the Sunshine Coast teenager's success in the US Dancing with the Stars. Find out more.


Via Tourism Australia
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

The science behind the most popular infographics

The science behind the most popular infographics | Australian Tourism Export Council | Scoop.it

Like a well-written article, a good infographic tells an in-depth story that elicits an emotional response. This article outlines elements that smart, shareable infographics should all have:

 

A clear angleAccurate dataScopeFlowLogo

 

Additionally, the infographic above, produced by Siege Media, offers clear, useful data points about the 1000 infographics that had the most social shares over the last year. Find out more.


Via Tourism Australia
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Adelaide gets Australia's first aerial park - SpiceNews

Adelaide gets Australia's first aerial park - SpiceNews | Australian Tourism Export Council | Scoop.it
The MegaAdventure Aerial Park will open its doors this Friday.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Feels like home ... Qantas campaign targeted the Flying Kangaroo's place in ... - NEWS.com.au

Feels like home ... Qantas campaign targeted the Flying Kangaroo's place in ... - NEWS.com.au | Australian Tourism Export Council | Scoop.it
QANTAS is doing more for Australian tourism than any other company, according to a report commissioned by the airline.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism Australia's new ad (90 seconds) | Travel Videos

There's nothing like Australia. In every part of our vast continent you'll find a wide range of unique experiences and attractions that are sure to deliver the most ...
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism NT International Marketing Update 2015: Italy

Hear from Tourism NT's International Marketing Managers in Italy about 2015 activities, results and trends.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Port constraints may halt Carnival cruise's Australian growth

Port constraints may halt Carnival cruise's Australian growth | Australian Tourism Export Council | Scoop.it
Carnival cruise company adds two more ships to its Australian fleet this week but constraints on ports may hinder future growth in the market.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

ATEC Meeting Place 2015: International destination specialist to reveal smart ... - TravelDailyNews Asia-Pacific

ATEC Meeting Place 2015: International destination specialist to reveal smart ... - TravelDailyNews Asia-Pacific | Australian Tourism Export Council | Scoop.it
ATEC Meeting Place is an annual export tourism industry forum that will take place at Randwick Racecourse on 1-2 December 2015.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism NT International Marketing Update 2015: France

Hear from Tourism NT's International Marketing Managers in France about 2015 activities, results and trends.
more...
No comment yet.
Scooped by ATECToday
Scoop.it!

Tourism NT Interntational Markeintg Update 2015: Singapore & Malaysia

Hear from Tourism NT's International Marketing Managers in Singapore & Malaysia about 2015 activities, results and trends.
more...
No comment yet.
Rescooped by ATECToday from The Insight Files
Scoop.it!

The traveller has more power than ever before

The traveller has more power than ever before | Australian Tourism Export Council | Scoop.it

According to Managing Director of Amadeus for the Pacific Region, Tony Carter, we have left the olden days of travel behind, and it's now up to agents to prepare themselves if they want to stay relevant in the future. "The traveller has more power than ever before, they know everything, and they expect to be treated special, treated differently." Amadeus' recent white paper outlined the types of travellers agents need to be on the lookout for as we enter the future age of travel, with some more valuable than others, but all requiring a fresh approach. To be successful, Carter recommends that travel agents capitalise on opportunities, predicated on understanding travellers. "Personalisation is the key. Part of getting big business is understanding who the travellers are." Find out more.


Via Tourism Australia
more...
Panos Fotiadis's curator insight, November 25, 2015 7:55 AM

"Power to the people"