According to Managing Director of Amadeus for the Pacific Region, Tony Carter, we have left the olden days of travel behind, and it's now up to agents to prepare themselves if they want to stay relevant in the future. "The traveller has more power than ever before, they know everything, and they expect to be treated special, treated differently." Amadeus' recent white paper outlined the types of travellers agents need to be on the lookout for as we enter the future age of travel, with some more valuable than others, but all requiring a fresh approach. To be successful, Carter recommends that travel agents capitalise on opportunities, predicated on understanding travellers. "Personalisation is the key. Part of getting big business is understanding who the travellers are." Find out more.
ATEC Managing Director, Peter Shelley said “We look forward to working Tourism Australia and the new board members in extending the future growth and significant economic contribution of the tourism export sector.”...
Some of the industry's leading brands are now considered to have a stronger user experience on their mobile websites than desktop. The latest wave of consumer benchmarking from UK-based eDigitalResearch found that users of Booking.com, for example, favoured its mobile website (87.5%) over desktop for overall user experience. The brand's mobile app scored at the same ranking level as the desktop version (85.1%). Against other brands, Booking.com was the overall winner for user experience across multi-channel environments, ahead of the likes of Hotels.com, British Airways, Lufthansa, Expedia and Marriott. Find out more.
Virtuoso, the international network of luxury travel agencies, has unveiled its 2016 Virtuoso Luxe Report, with results from the annual survey of its elite advisors. Virtuoso's travel advisors have weighed in on their five must-have experiences of 2016:
Exploring new destinations is this year's chief travel motivator, with Cuba as the top emerging destination.Creating unforgettable memories that outlive the experiences themselves will be more crucial than ever.Crossing something off the bucket list without waiting for the trip of a lifetime to happen in the future.Pushing the boundaries of your comfort zone, with adventure a key trend in 2016.Enjoying closer to home experiences, with New York being rated as the United States' top destination.
The report has tipped the following countries as the top global destinations of 2016: Italy, France, South Africa, Mexico and Australia. Find out more.
The United States has taken back its position at the top of this year's Anholt-GfK Roper Nation Brands Index (NBI), after being driven off by Germany (into second place) last year. Sitting comfortably in third position is the UK, followed closely by France at number four, and Australia holding firmly onto 9th place. The annual study measures global perceptions of 50 developing and developed countries based on answers given on 23 different attributes, which are then devised into six overall categories: exports, governance, culture, people, tourism, immigration and investment.
Thirty seconds or less - the average length of time that consumers spend reading or listening to online marketing communications. This article collates a list of tips on how to hone your brand's storytelling techniques to rise above the background noise. These include:
Leveraging cross channel integration - getting your message across all channels.Social content should be channel specific - each channel allows a different segment of visitors to experience the destination in a different way.Professional photography isn't dead but user-generated content has a place.Copy is another way to be compelling via a variety of mediums.Be authentic: operate from the heart. Being authentic is about using gut instinct to respond in a human way.Colour adds charisma: TripAdvisor is associated with green, Virgin with red and Facebook with blue.Video: a great conversion tool that doesn't have to break the bank.
Asia is the fastest-growing cruise market in the world, and international cruise lines are building partnerships with Chinese companies to create experiences custom-tailored to the Chinese cruiser. Most cruise companies have created specialised brands for the Chinese market, but MSC Cruises is looking to retain its brand internationally. While MSC Cruises has had a presence in China since 2010, its new agreement with Caissa Touristic Group, will customise the cruising experience for the Chinese market. Competition in the Chinese cruise market continues to heat up as more Chinese have started cruising. Royal Caribbean Cruises signed a deal with Ctrip last November to form a joint venture called SkySea Cruises. Find out more.
Augmented reality has become a way to engage studious people and to address learning disabilities. Because it can overlay digital content and information onto the real world, it opens up a new range of learning opportunities
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