In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function.
Social media data from 2014 tells a story about the growing importance of video, for companies like Amazon as well as social networks. Shareholic has released data summarising social referral traffic throughout 2014, helping illustrate how online video is redefining how social networks conduct their business. YouTube saw a decrease in referrals of 65.49% during the fourth quarter of 2014, and Facebook's video efforts may go some way to explaining that dip.
Among Shareholic's main findings include:
Facebook drives one-quarter of overall traffic.Pinterest hit its plateau.The six remaining platforms make up less than 2% of total web traffic. These include Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn and YouTube.
According to research from Brand Karma, luxury travellers from China place higher value on helpfulness and efficiency of service while other APAC travellers prioritise breakfasts and peacefulness in their travel reviews. The Chinese prefer to post on Ctrip and Weibo while the others use TripAdvisor and Facebook most. Google+ has 100 million users in China, Twitter has 80 million and YouTube has 60 million. LinkedIn has over 20 million users according to Business Insider. China does not have a strong Facebook presence and the luxury hotels participate in Weibo. Ctrip receives the most positive reviews (71%) while Dao Dao attracts the least (19%). Chinese travellers are increasingly posting reviews via their phone, while average review length (and number of words) is declining.
Digital agency BIO polled 2,000 British holidaymakers online, in order to understand consumer expectations of technology and how these link with travel. When looking for inspiration, selecting a holiday and booking a holiday, more than 41% of respondents said they were ‘extremely likely’ to interact with digital technology. The report also revealed that consumers are largely dissatisfied with the way technology is used in travel, with nearly half the sample (47%) indicating that digital technology could be enhanced by saving them money, followed by saving them time (30%) and providing more tailored experiences (26%). The rapid pace of technological innovation and associated trends in consumer behaviour means the travel sector is in danger of failing to capitalise on the opportunities the digital world now offers.
The Australian Weaker Australian dollar a boon for tourism The Australian The dollar should, therefore, continue to bolster inbound tourism and accommodation. Cheaper aviation fuel is also making it more attractive for travel.
Every social network has higher and lower traffic times throughout an average day and an average week. Posting strategically at higher traffic times will help drive traffic to the content that is being shared via social channels. QuickSprout has created the infographic above to highlight the best times to post on some of the most popular social media networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.
Iberia and Japan Airlines ranked the highest among global airlines in on-time performance for January 2015 with Asia-Pacific carriers accounting for nearly half of the carriers in the top 20 and taking many of the top spots. The top 20 airlines include nine Asia-Pacific carriers, eight European carriers, two Latin American carriers and one U.S. carrier based on statistics for last month from air travel consulting firm FlightStats. Iberia, which topped the ranking, has an average delay time of 37.59 minutes Australia's Qantas Airways came in at number 5, with an average delay time of 44.03 minutes. Click here for the complete list.
China’s Sunshine Insurance Group has purchased a second Australian tourism property, in the Hunter Valley in New South Wales, following its acquisition of Sydney’s Sheraton on the Park hotel last November.
Critics and musicians have long complained about its shoddy acoustics, but the Sydney Opera House may sound a whole lot better under a Baird government plan to bring the ageing building into the 21st century.
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