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Tourism expectations as new government takes control @ Travel Weekly

Tourism expectations as new government takes control @ Travel Weekly | Australian Tourism Export Council | Scoop.it
The shift could yield great things for tourism so long as Australia's new management tackles a number of pressing issues, says TAA's Rodger Powell.
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Tourism NT recruits Instagram trio for new social media campaign - CMO

Tourism NT recruits Instagram trio for new social media campaign - CMO | Australian Tourism Export Council | Scoop.it
In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function.
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Is video changing the social media landscape?

Is video changing the social media landscape? | Australian Tourism Export Council | Scoop.it

Social media data from 2014 tells a story about the growing importance of video, for companies like Amazon as well as social networks. Shareholic has released data summarising social referral traffic throughout 2014, helping illustrate how online video is redefining how social networks conduct their business. YouTube saw a decrease in referrals of 65.49% during the fourth quarter of 2014, and Facebook's video efforts may go some way to explaining that dip.

 

Among Shareholic's main findings include:

Facebook drives one-quarter of overall traffic.Pinterest hit its plateau.The six remaining platforms make up less than 2% of total web traffic. These include Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn and YouTube.

 

Click here to learn more.


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Understanding Chinese luxury travellers

Understanding Chinese luxury travellers | Australian Tourism Export Council | Scoop.it

According to research from Brand Karma, luxury travellers from China place higher value on helpfulness and efficiency of service while other APAC travellers prioritise breakfasts and peacefulness in their travel reviews. The Chinese prefer to post on Ctrip and Weibo while the others use TripAdvisor and Facebook most. Google+ has 100 million users in China, Twitter has 80 million and YouTube has 60 million. LinkedIn has over 20 million users according to Business Insider. China does not have a strong Facebook presence and the luxury hotels participate in Weibo. Ctrip receives the most positive reviews (71%) while Dao Dao attracts the least (19%). Chinese travellers are increasingly posting reviews via their phone, while average review length (and number of words) is declining.


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Digital opportunities for brands in the travel industry

Digital agency BIO polled 2,000 British holidaymakers online, in order to understand consumer expectations of technology and how these link with travel. When looking for inspiration, selecting a holiday and booking a holiday, more than 41% of respondents said they were ‘extremely likely’ to interact with digital technology. The report also revealed that consumers are largely dissatisfied with the way technology is used in travel, with nearly half the sample (47%) indicating that digital technology could be enhanced by saving them money, followed by saving them time (30%) and providing more tailored experiences (26%). The rapid pace of technological innovation and associated trends in consumer behaviour means the travel sector is in danger of failing to capitalise on the opportunities the digital world now offers.

 


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Weaker Australian dollar a boon for tourism - The Australian

The Australian
Weaker Australian dollar a boon for tourism
The Australian
The dollar should, therefore, continue to bolster inbound tourism and accommodation. Cheaper aviation fuel is also making it more attractive for travel.
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Tourism outlook strengthens as buoyant market conditions boost visitor numbers | Deloitte Australia | Consumer Business

Tourism outlook strengthens as buoyant market conditions boost visitor numbers | Deloitte Australia | Consumer Business | Australian Tourism Export Council | Scoop.it
How has Australia's tourism industry performed recently and what is the outlook for the next three years? Find out in Deloitte's Tourism and Hotel Market Outlook.
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Tourism Australia partners with Australian Indigenous Mentoring Experience

Tourism Australia partners with Australian Indigenous Mentoring Experience | Australian Tourism Export Council | Scoop.it
Tourism Australia has partnered with the Australian Indigenous Mentoring Experience (AIME) educational mentoring program
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Baby boomers set to shake up the tourism industry

Baby boomers set to shake up the tourism industry | Australian Tourism Export Council | Scoop.it
The over-55 market, in all its glorious diversity, is set to storm the Australian travel scene - but is the industry ready?
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Aboriginal heritage can drive tourism: leader - ABC Online

Aboriginal heritage can drive tourism: leader - ABC Online | Australian Tourism Export Council | Scoop.it
Broken Hill's National Heritage Listing should showcase far west Aboriginal history, says former Maari Ma CEO.
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Airfares unlikely to change, says new tourism boss

Airfares unlikely to change, says new tourism boss | Australian Tourism Export Council | Scoop.it
Australia's North West Tourism's new chairman Ian Gay has cautioned local residents that the cost of airfares to and from the Pilbara is unlikely to drop in the near future.
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Thousands of tourism jobs at risk as Marcia closes down natural attractions

Thousands of tourism jobs at risk as Marcia closes down natural attractions | Australian Tourism Export Council | Scoop.it
Thousands of tourism jobs on the cyclone-wracked Capricornia Coast could be lost if the region's national parks are not quickly repaired, a senior tourism figure says.
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8 Incredible food and wine adventures you can do in Australia! - The Star Online

8 Incredible food and wine adventures you can do in Australia! - The Star Online | Australian Tourism Export Council | Scoop.it
The number of amazing and fantastic things related to food and wine that are there for you to experience Down Under is just too long to list. Here is just some of it.
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Share this story - Perth Now

Share this story - Perth Now | Australian Tourism Export Council | Scoop.it
A NEW report has been commissioned into whether a cable car connecting Kings Park and Elizabeth Quay could be viable.
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When to post on Facebook, Twitter, LinkedIn and other top social networks

When to post on Facebook, Twitter, LinkedIn and other top social networks | Australian Tourism Export Council | Scoop.it

Every social network has higher and lower traffic times throughout an average day and an average week. Posting strategically at higher traffic times will help drive traffic to the content that is being shared via social channels. QuickSprout has created the infographic above to highlight the best times to post on some of the most popular social media networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.


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The best global airlines for on-time performance for January 2015

The best global airlines for on-time performance for January 2015 | Australian Tourism Export Council | Scoop.it

Iberia and Japan Airlines ranked the highest among global airlines in on-time performance for January 2015 with Asia-Pacific carriers accounting for nearly half of the carriers in the top 20 and taking many of the top spots. The top 20 airlines include nine Asia-Pacific carriers, eight European carriers, two Latin American carriers and one U.S. carrier based on statistics for last month from air travel consulting firm FlightStats. Iberia, which topped the ranking, has an average delay time of 37.59 minutes Australia's Qantas Airways came in at number 5, with an average delay time of 44.03 minutes. Click here for the complete list.


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Heamar Company's curator insight, March 9, 6:43 AM

Worth knowing when booking your flight.

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Moving from resources to tourism is a bigger leap than we think

Moving from resources to tourism is a bigger leap than we think | Australian Tourism Export Council | Scoop.it
Australia is in the midst of a structural economic change with the mining boom coming to an end as investment in the sector falls
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bennett pascoe's curator insight, March 2, 5:28 PM

With the mining boom coming to an end, how do resource dependent regions transition back to tourism?

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Plans to make Sydney 'a cultural hub of Asia Pacific' - ArtsHub (subscription)

Plans to make Sydney 'a cultural hub of Asia Pacific' - ArtsHub (subscription) | Australian Tourism Export Council | Scoop.it
A plan to throw $600 million at the NSW Art and Culture Infrastructure Fund, earmarks upgrades for Sydney Opera House and Walsh Bay.
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Tourism focus 'lost' despite funding boost - The Daily Advertiser

Tourism focus 'lost' despite funding boost - The Daily Advertiser | Australian Tourism Export Council | Scoop.it
Former member for Riverina Kay Hull and a cheesemaker have a gripe about tourism funding.
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Investor Update: Chinese insurer makes second Australian tourism purchase - Austrade

Investor Update: Chinese insurer makes second Australian tourism purchase - Austrade | Australian Tourism Export Council | Scoop.it
China’s Sunshine Insurance Group has purchased a second Australian tourism property, in the Hunter Valley in New South Wales, following its acquisition of Sydney’s Sheraton on the Park hotel last November.
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Australian Tourism Open for Investment

Get Australian Tourism Open for Investment on the App Store. See screenshots and ratings, and read customer reviews.
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Baird promises better opera house, Walsh Bay in $600 million cash splash

Baird promises better opera house, Walsh Bay in $600 million cash splash | Australian Tourism Export Council | Scoop.it
Critics and musicians have long complained about its shoddy acoustics, but the Sydney Opera House may sound a whole lot better under a Baird government plan to bring the ageing building into the 21st century.
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NSW Government grants extra $6 million to BESydney -ETB Travel News Australia

NSW Government grants extra $6 million to BESydney -ETB Travel News Australia | Australian Tourism Export Council | Scoop.it
BESydney welcomes additional $6 million funding from NSW Government for major events
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Tasmanian beer tourism to be highlighted in new website - ABC Online

Tasmanian beer tourism to be highlighted in new website - ABC Online | Australian Tourism Export Council | Scoop.it
Plans are underway for a website promoting Tasmanian beer and beer events, but small brewers are concerned they may be overlooked.
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Uluru rocks from space - Herald Sun

Uluru rocks from space - Herald Sun | Australian Tourism Export Council | Scoop.it
A STRIKING photo of Uluru taken from a satellite has gone viral and cemented the spiritual heart of Australia as a top tourist destination.
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