Australian Tourism Export Council
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Deloitte's Tourism and Hotel Market Outlook 2016

2015 was another year of remarkable growth for the Australian tourism sector, with both international and domestic visitation growing multiple times faster than their medium term averages. International visitation surged 8.2% over calendar 2015, growing nearly three times faster than the pace observed over the last 15 years. At the same time, domestic visitation posted growth of 7% – a figure almost unrecognisable alongside the 1% p.a. witnessed, on average, since 2000. Click here to download the report.


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Deloitte: Travel Consumer 2015 Report

Deloitte has surveyed over 40,000 respondents about their travel activities, finding that travel has changed from being a seller's to a buyer's market. To adapt to this change, travel businesses need to undergo their own transformation from a product-centric to a consumer-centric model and put the consumer perspective at the heart of every business decision. Key findings include:

 

59% of holidaymakers compare prices online, as consumers maintain their recessionary behaviour.holidaymakers are sharing experiences and influencing each other, as 42% use review websites.59% say these sites have the most influence on their booking decision.31% of holidaymakers have posted a travel-related review on a review website.33% of consumers used two or more devices when researching their most recent holiday.

 

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Panos Fotiadis's curator insight, November 9, 2015 3:21 AM

Another report from Deloitte

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Australian Tourism Labour Force Report: 2015-2020

Tourism Research Australia has released the Australian Tourism Labour Force Report: 2015-2020, produced by Deloitte Access Economics. This report provides a comprehensive picture of the current state of the tourism labour force and associated skills demand and shortages forward to 2020. Key insights:

 

On the back of strong forecast growth in visitor numbers, Australia's tourism industry will require an estimated 123,000 additional workers to meet demand due to strong visitor growth to 2020.The industry currently has a shortage of 38,000 workers. Under a business as usual scenario, the tourism industry is expected to experience a shortage of 93,000 workers, including 30,000 skilled workers in 2020.Mature aged and youth workers are the key labour source for the industry.The rate of dependence on overseas workers has dropped between the two surveys, from 13% of the total workforce to 10%.

 

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Inbound visitors, business travellers push Sydney & Melbourne hotel occupancies to breaking point

Inbound visitors, business travellers push Sydney & Melbourne hotel occupancies to breaking point | Australian Tourism Export Council | Scoop.it
The continued growth of low-cost Asian airline capacity and the economic recovery underway in the United Kingdom and the United States has contributed to v

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Bradley Woods's curator insight, July 26, 2014 4:50 AM

According to Deloitte Access Economics’ Lachlan Smirl, “The strengthening Australian Dollar ($A) was not enough to dampen growth in international leisure visitors.  We know economic growth is the big driver of travel and as economic growth returned to the UK and US – and continued across the critical markets of Asia – visitor arrivals surged.”