Tourism Australia and Air New Zealand have announced a million dollar partnership to promote Australian destinations to North Americans. The new marketing strategy aims to encourage US travellers to take a trip down under, offering one low fare to six of Australia’s top gateway destinations.
Travellers can visit Sydney, Melbourne, Brisbane, Cairns, Adelaide or Coolangatta (Gold Coast) from four North American departure points; Los Angeles, San Francisco, Honolulu and Vancouver, with connections via Star Alliance partner airlines.
“Together with Tourism Australia, we hope to inspire travellers to finally get Australia off their life list and experience the best of Australia,” Air NZ vice president Americas, UK and Europe Chris Myers said.
In a major show of support for Australia's tourism industry the Australian Government today confirms that the Passenger Movement Charge (PMC) on travellers will be frozen for the full term of the current Parliament.The Minister for Trade and Investment, the Hon Andrew Robb AO MP, who is the federal Cabinet minister responsible for tourism, will outline the commitment while chairing a meeting of Australia's tourism ministers in Canberra this morning.In one of the many new and increased taxes under the previous Labor government the PMC was twice jacked up without warning by a total of 45 per cent, which hit tourists travelling to Australia with an extra tax burden.Australia's tourism industry is one of our country's great strengths. It is our largest services export industry, with international visitor consumption of $26 billion which represented more than 8 per cent of total Australian exports in 2011-12.
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