Australia Role in the Region
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Australia Role in the Region
Is about: Migration, Culture, Sport, Trade, Communication, Aid, Defense, and Tourism
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Rescooped by Jessica from Social Business
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The 2012 Olympics Completely Changed How We Consume Sports. Are You Adapting?

This Associated Press video was presented at this week's SPORTEL conference in Rio and starts with a simple question, "are you adapting?" From there the video takes us on a journey through sports programming and advertising and how those mediums are becoming ever more mobile and social.

 

Some of the numbers are staggering, such as how social media discussion of certain brands grew nearly 1500% after ads for those companies ran during the Olympics. Or how another ad featuring the mothers of Olympic athletes gained four million views online before it ever aired on television.

 

In other words, if you are only watching sports on television and reading recaps, you are only experiencing a fraction of what is available...


Via social4ce
Jessica's insight:

This is linked to sport as it involves the olympics and all of the other countries. This is also communication, as this is adapting new ideas of viewing, changing and recaping the sport around the world, internationally from the 2012 olympic games. 

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Rescooped by Jessica from Innovation and trends in tourism
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Shaping the Future of Travel in Asia Pacific

Shaping the Future of Travel in Asia Pacific | Australia Role in the Region | Scoop.it

Amadeus research has identified four dominant themes that will fundamentally change travel in the Asia Pacific region to 2030. Amadeus describes them as “Effects”, because each will drive a significant change in the travel ecosystem, with implications for travellers, travel service providers and the industry at large.


Via Roland Schegg
Jessica's insight:

This shaping the future of travel in Asia pacific is linked and involves everyone around the world. This travel change that will happen is 2030 will have great impact and have effect on the world, and the people exspecially in the Asia Pacific region. I think that it should happen earlier in the time and not in 2030 because it is to late in the future, and who knows if we will be there at that time

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Rescooped by Jessica from The Asian Food Gazette.
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Myanmar opens up for food trade opportunities | Australian Food News

Myanmar opens up for food trade opportunities | Australian Food News | Australia Role in the Region | Scoop.it
The Australian government will be opening an Austrade office in Myanmar (formerly known as Burma) this year as part of the Australian Government's drive to help

Via Frank Kusters
Jessica's insight:

This article demonstrates Australia's trade and aid links, as the Australian Governement opens new food officers in Myanmar which allows food trade for all over the world for people. This link is also related to aid because it helps the health of the Myanmar people. 

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