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Chinese tourism to Australia Australian tourism operators partnering with Chinese brands to become ...

Chinese tourism to Australia Australian tourism operators partnering with Chinese brands to become ... | Australia | Scoop.it

SYDNEY, Australia - A radical reshaping is taking place in Australia's lucrative tourism market, with tourism operators partnering with leading Chinese brands in an attempt to become ' China Ready' for Australia's fastest growing and most cherished market.

It's a market with an impressive annual 12 percent growth and one that by 2020 is expected to contribute up to 9 billion dollars U.S. dollars annually to the Australian economy.

But just how 'China Ready' are Australia's tourism operators?

Tourism Australia Managing Director Andrew McEvoy said being ' China ready' was critical to fully leverage Australia's destination appeal for China's new and sophisticated globetrotter, and that progress was already being made.

"BridgeClimb Sydney is a good example of a popular Australian tourism operator adapting its business to cater better for Chinese visitors.." he said.

Launched this year, BridgeClimb Sydney welcomed Chinese visitors in their own language with the launch of its new Mandarin Climb featuring local mandarin speaking guides -- specifically for Chinese visitors.

The new climb offers Chinese visitors, aged 10 years and over, a chance to fully participate in one of Australia's iconic experiences.

To ensure they were 'China ready' BridgeClimb developed a China plan and are continuously seeking expert advice through trusted Chinese partners.

In evidence, BridgeClimb forged a relationship with China UnionPay to ensure Chinese visitors' spending experience is seamless.


Via Tourism Australia
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ALBERTO CORRERA's curator insight, May 13, 2013 2:53 AM

articolo da eturbonews.com

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Australian tourism industry shines with best domestic tourism figures in five years - Travelandtourworld.com

Australian tourism industry shines with best domestic tourism figures in five years - Travelandtourworld.com | Australia | Scoop.it
Good news for Australian tourism industry. A recent survey reveals the best Australian domestic tourism

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Chinese tourism to Australia up 17 percent - eTurboNews

Chinese tourism to Australia up 17 percent - eTurboNews | Australia | Scoop.it
MELBOURNE, Australia - More Chinese tourists than British are visiting Australia despite strong Australian dollar. New Zealanders still take ...
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Authentic experience key growing cultural tourism

Authentic experience key growing cultural tourism | Australia | Scoop.it

More Australian are seeking an authentic indigenous holiday but demand from overseas visitors is still slow.

 

For many overseas visitors to Australia, their one exposure to indigenous culture might be watching a corroboree at a resort, or seeing a busker play a didgeridoo in the shopping mall.

 

The tourism industry, however, wants to create more authentic and diverse experiences, and also to create more jobs for indigenous people.

 

John King from the Australian Tourism Export Council is one of those leading this push.

 

He says there's strong evidence that tourists want more authentic cultural holidays in Australia.

 

"That's coming out in a lot of the research," he said."It's also coming back from feedback from people who in many cases express disappointment that either they had no opportunity for an indigenous cultural or tourism engagement or that it's been somewhat superficial."

 

Brian Lee is an is an indigenous tourism operator in Western Australia, near Broome.He says most of the demand for his cultural tours is coming from within Australia."We have a few internationals come through," he said.

"For us the international markets are mainly German, Swiss and a couple of Italians have come out."

 

The focus on cultural tourism is creating more employment opportunities for indigenous Australians wanting to work in hospitality.

 

Koos Klein from Voyages Indigenous Tourism Australia says one quarter of his company's workforce is now indigenous, and it is operating training centres to further boost that number.

 

"We want to bring that to 50 per cent of total employees by 2018," he said.

"We guarantee graduates from these training centres a job once they have completed their course."

 

John King says there are several tourism companies in urban and rural parts of Australia that are now also realising the benefits of offering more indigenous tourism employment opportunities.

 

John King, National Indigenous Tourism Business Leader with the Australian Tourism Export Council.


Koos Klein, managing director of Voyages Indigenous Tourism Australia.


Brian Lee, indigenous tourism operator in Western Australia, near Broome.


Via Tourism Australia
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Steve Dann's comment, June 20, 2013 7:00 AM
This would be an interesting investigation
Sergi Tudela's comment, June 20, 2013 8:54 PM
Hi Steve, thank you for your comment. It is definitely something to consider when it comes to the authenticity of the traveler's experience. I believe the indigenous culture should be part of an overseas travel visitor as well as an Australian resident. Very interesting indeed.