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The Importance of Brand

The Importance of Brand | Auidences | Scoop.it
Branding is a very powerful component in business. The brand must have a logo to make branding easier and more possible. The consumers decide if they will
Reece Gorinski's insight:

Branding is very important and can be used as a powerful tool in business. For a brand to be effective it must have a logo that signifies it and stands out to other brands. Brand is not only convenient for businesses for repeated customer purchase but also easier for customers to filter out the countless generic items. Overall a good brand equals a good product

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Ying Wang's curator insight, September 25, 2014 1:14 AM

I am completely agree with that the brand is important, it is not just for a business but also for the customers. It can be easily  keep into mind. For example, Apple logo, Adidas and Sony play station. These are the quality product to establish a quality brand in people's mind. And the improvement of product and service will reinforce the brand. It is make sence to understand that branding is not getting your target market to choose you over the competition, but it provides a prospect for you. 

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Direct Marketers: Target What your Customers Want, Not What’s “Hot”

Direct Marketers: Target What your Customers Want, Not What’s “Hot” | Auidences | Scoop.it
Facebook, Twitter, LinkedIn, smartphones, and tablets are just a few digital entities that have given marketers the ability to connect with large numbers of consumers. But just because these are the …
Reece Gorinski's insight:

 

Facebook and Twitter have become two really big social media hubs over the world. So many marketers are advertising their products through these two websites. Tepfer, the writer says not too forget about delivering the overall message of the brand. There are the older demographic that don’t visit either of these sites and therefore standard advertising is essential to cover all basis of the product.

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider | Auidences | Scoop.it
Effective marketing strategy and planning allocates budgets based on what works and what doesn't. Do your leaders require a business plan for budgets?
Reece Gorinski's insight:

This article covers a lot of key areas to a successful marketing plan such as strategy, budget, justification and failure avoidance. The author defines what he believes a marketing strategy is, and he strongly suggests that it is followed up with a business plan. Without a business plan it is near impossible to conjure up a good marketing strategy. This article was a good read in relation to Integrated Marketing Communications, as it really made me think what is essential for a marketing plan.

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Reece Gorinski's curator insight, May 7, 2014 5:33 PM

This article covers a lot of key areas to a successful marketing plan such as strategy, budget, justification and failure avoidance. The author defines what he believes a marketing strategy is, and he strongly suggests that it is followed up with a business plan. Without a business plan it is near impossible to conjure up a good marketing strategy. This article was a good read in relation to Integrated Marketing Communications, as it really made me think what is essential for a marketing plan.

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What can the giants of technology teach the high street?

What can the giants of technology teach the high street? | Auidences | Scoop.it
What can a more modest retailer learn from Apple, in order to improve the experience of shoppers on the high street?
Reece Gorinski's insight:

The articles main message in this article is the simplicity of communication with technology. Companies these days waste too much money in advertising products in wasting millions in posters and advertisements. As it said in this article, sometimes consumers need a place to respect and admire products as opposed to be completely surrounded by advertisement posters. Apple is a good example of how this is done. They have used their products and displayed them as art, which brings the emotion of calmness and happiness.

 

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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | Auidences | Scoop.it

Via Jillian Hor Maelynn, Jayden Cody Lamb
Reece Gorinski's insight:

The article gives the good point of how IMC integrated campaigns are doing very well in many ways. Brands have effectively achieved customer appeal with advertisements reaching from TV ads to social media and offline methods such as newspapers and magazine articles. These methods are very effective as they all portray the same message within all of the advertisements. If these were different consumers would get lost and have mixed emotions on the brand.

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Gregory Farr's curator insight, September 26, 2013 9:51 PM

This is a great article that gives four successful examples of integrated marketing campaigns. The campaign that stuck out for me the most was 874 Versus jeans by Dickies which released a series of web films and print pushing the "earn them" campaign. The campaign keeps the same theme of tough men earning their jeans by doing very manly tasks rather if be riding motorbikes or tackling a raging bull. No matter what task they showed being accomplished the message and the theme stays the same and to be honest creates quite a badass campaign which attracts males into the Product. I think this is a great example of successful IMC campaigning 

Ashleigh Nicol's comment, September 26, 2013 10:15 PM
I like this article, it depicts four large companies and how they have integrated their different marketing functions to create a successful, well known brand. The consistent ideas and message make it easier for the consumer to relate to the brand and recognize the brands.
Klaudia Lewis's comment, September 26, 2013 11:38 PM
This article draws attention to four major brands who have had successful marketing campaigns. After reading this article I discovered three out of four of these brands have one thing in common, they utilize and employ T.V commercials as a means of advertising. Even though these brands are all different they each convey consistent messages that are clear, which is vital in integrated marketing communications.
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Writing A Great Social Media Marketing Plan - Business 2 Community

Writing A Great Social Media Marketing Plan - Business 2 Community | Auidences | Scoop.it

Via Tyler , Jayden Cody Lamb
Reece Gorinski's insight:

A social marketing plan can be a very hard task from some people. It is important to follow the steps with your brand and have a structured process. It is important that you plan well and have objectives on how you are going to achieve that goal. If you follow these processes then this can help create an error free plan.

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Enele Westerlund's comment, September 26, 2013 7:11 PM
Blake, social media is undoubtedly the most logical method of encouraging consumer engagement. The article clear cuts how social media should be approached and what you should be thinking of prior to engaging this method.
Calvin Henton's comment, September 26, 2013 9:17 PM
Social media is an interesting topic and with the three process of social media marketing would help evaluate your plans in order to improve your marketing plans. No social media marketing plan is perfect but there is always room for improvement and using the three process would enhance your marketing plans and be effective.
Ahmed Salman's comment, September 26, 2013 9:42 PM
I agree with your insight shay. i agree that Creating a effective marketing plan can be a very hard task at times and is crucial in order of how well your business can do.
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Prof Christo Boshoff: Emotions influence consumer decisions | News

Prof Christo Boshoff: Emotions influence consumer decisions | News | Auidences | Scoop.it
Reece Gorinski's insight:

This was a very interesting article as it raised questions about the decisions we make as consumers in society. It explains that not all decisions made by consumers are made consciously. An example of this is used when people prefer a branded product to an unbranded one, when in actual fact they are the same. Consumers need to make more informed decisions before purchasing a product.

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider | Auidences | Scoop.it
Effective marketing strategy and planning allocates budgets based on what works and what doesn't. Do your leaders require a business plan for budgets?
Reece Gorinski's insight:

This article covers a lot of key areas to a successful marketing plan such as strategy, budget, justification and failure avoidance. The author defines what he believes a marketing strategy is, and he strongly suggests that it is followed up with a business plan. Without a business plan it is near impossible to conjure up a good marketing strategy. This article was a good read in relation to Integrated Marketing Communications, as it really made me think what is essential for a marketing plan.

more...
Reece Gorinski's curator insight, May 7, 2014 5:30 PM

This article covers a lot of key areas to a successful marketing plan such as strategy, budget, justification and failure avoidance. The author defines what he believes a marketing strategy is, and he strongly suggests that it is followed up with a business plan. Without a business plan it is near impossible to conjure up a good marketing strategy. This article was a good read in relation to Integrated Marketing Communications, as it really made me think what is essential for a marketing plan.

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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Auidences | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers opportunities to build affinity and sales through direct marketing.
Reece Gorinski's insight:

 This article explains many things in detail. First it explains the effectiveness of direct marketing within businesses, especially with a difficult product that involves a lot of communication. This article shows the audience that direct marketing is effective even in when they are selling the same thing. It is always strained that the effectiveness of direct marketing is essential, but also rare that it relates directly to an upsurge in a marketing plan.

 

 

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Success: Corporate videos keeping it real - Business - NZ Herald News

Success: Corporate videos keeping it real - Business - NZ Herald News | Auidences | Scoop.it
Kim Goodhart and Reuben Pillsbury are tearing up the script in favour of a more ad lib approach to corporate videos. - New Zealand Herald
Reece Gorinski's insight:

This article is about Cooperate videos, and taking a more liberal approach to them. Their idea was to take reality TV techniques to the corporate world, to create video content that was engaging, watchable and took the audience on a journey. Real TV launched in 2009, and has been nothing but successful since then. Real TV was able to offer a cost-effective alternative to creating organisational change or improving staff skills, without the need to send a senior manager out on the road to talk to staff.

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Writing A Great Social Media Marketing Plan - Business 2 Community

Writing A Great Social Media Marketing Plan - Business 2 Community | Auidences | Scoop.it

Via Tyler , Jayden Cody Lamb, Reece Gorinski
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Calvin Henton's comment, September 26, 2013 9:17 PM
Social media is an interesting topic and with the three process of social media marketing would help evaluate your plans in order to improve your marketing plans. No social media marketing plan is perfect but there is always room for improvement and using the three process would enhance your marketing plans and be effective.
Ahmed Salman's comment, September 26, 2013 9:42 PM
I agree with your insight shay. i agree that Creating a effective marketing plan can be a very hard task at times and is crucial in order of how well your business can do.
Reece Gorinski's curator insight, March 24, 2014 6:58 PM

A social marketing plan can be a very hard task from some people. It is important to follow the steps with your brand and have a structured process. It is important that you plan well and have objectives on how you are going to achieve that goal. If you follow these processes then this can help create an error free plan.