Augmented Reality News and Trends
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Bridgewater Associates AR Magazine | FavStocks

Bridgewater Associates AR Magazine | FavStocks | Augmented Reality News and Trends | Scoop.it
Bridgewater Associates ARAR Magazine Lists Bridgewater Associates as #1 Hedge FundBridgewater Associates has again been named ...
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Augmented reality magazine with Nokia N8 and Junaio coming soon to ...

Augmented reality magazine with Nokia N8 and Junaio coming soon to ... | Augmented Reality News and Trends | Scoop.it
shame, if you have the chance to film this, do it correctly, not showing us your shoes. #5 written by NikMan987 about -1 years ...
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Real Time Augmented Reality Edges Closer (video) | Geeky Gadgets

Real Time Augmented Reality Edges Closer (video) | Geeky Gadgets | Augmented Reality News and Trends | Scoop.it
Georg Klein one of leading researches in Augmented Reality has been discussing the development in realtime AR applications with ...
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DEMO: Zugara Engages Online Shoppers With Dress-Up Visualization

DEMO: Zugara Engages Online Shoppers With Dress-Up Visualization | Augmented Reality News and Trends | Scoop.it
Zugara is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week in Palm Desert, Calif. After our selection, the companies pay a fee to present. Our coverage of them remains objective.
Online shopping is often a frustrating experience when it comes to clothes because it’s hard to imagine what they’ll look like on you. That’s where Zugara comes in with a way to “see how it looks” on you through animated visualization.
The Los Angeles-based company is demonstrating its one-click “see how it looks” Webcam Social Shopper experience at today’s DEMO Spring 2011 conference. If the visualization technology works, it could help convert more online browsers into online purchasers. And that could be worth billions of dollars in new revenues for e-commerce companies.
Matt Szymczyk, chief executive of Zugara, says the typical conversion rate (turning shoppers into buyers) for online customers is 2 percent to 3 percent. That’s because online shopping is optimized for browsing, investigating, and accomplishing a transaction. But it’s not optimized for an engaging experience, which is what you get in the malls.
With Zugara, a female shopper could effectively take a dress off the rack and hold it up to herself. She clicks on the “See how it looks” button, allows access to her webcam, takes a few steps back and then sees what would essentially be a mirror in the store. The computer screen will show her an image of how that dress would look on her. She can then better judge if the color and style are right for her. If it’s not for her, she can tell that right away and not deal with the hassle of a return.
If she wants a second opinion from friends, she can snap a photo of the faux dress and share it on Facebook for immediate feedback. The social network thus becomes a tool to help shoppers validate their potential purchases. Meanwhile, the retailer and the dress maker get word of mouth marketing on Facebook. Zugara says studies show that 76 percent of people who shop online say that advanced product viewing features are extremely or very important to a purchase decision.
You could call this “augmented retail,” and the technology is actually called Markerless Augmented Reality. Apparel retailers worldwide can benefit from this kind of tool, which could appeal to younger shoppers in particular. Self-funded Zugara was founded in 2001 and has 13 employees. Competitors include Holition. While you have to print out a marker to make Holition work, you don’t have to do so with the Webcam Social Shopper. The company has five clients and three partners and is in talks with a number of other companies.
Szymczyk has a background in creating interactive marketing strategies for Fortune 500 clients, while Hans Forsman, vice president of creative and user experience, has a focus in user experience design.
Tags: DEMO, DEMO Spring 2011, e commerce, Hans Forsman, visualization
Companies: Amazon, Zugara
People: Matt Szymczyk
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metaio Knows What's in Store for the future of Augmented Reality ...

metaio has launched a plethora of projects with the likes of Time Out New York, JC Penny's, Bay Area Rapid Transit (BART), ...
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Augmented Reality TV quiz - Galileo and Junaio bring AR to broadcast television

Augmented Reality TV quiz - Galileo and Junaio bring AR to broadcast television | Augmented Reality News and Trends | Scoop.it
An initiative by Galileo and Junaio has enabled TV viewers to actively participate in a live television show and react to things shown on the TV screen, by simply using a smartphone and the augmented reality browser junaio.A live broadcast of the popular German science show ProSieben "Galileo" featured a quiz where viewers could point their smartphone's camera at the TV screen and participate directly. Multiple choice questions were displayed simultaneously on the TV screen and the viewers mobile (through the AR browser.) The mobile user could then click on one of the answer options and get i
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USA Today & Junaio Augment the SuperBowl | VizWorld.com

USA Today & Junaio Augment the SuperBowl | VizWorld.com | Augmented Reality News and Trends | Scoop.it
Fans of the Superbowl have a great new gadget to play with, courtesy of junaio and USA Today. You can download the junaio app ...
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Metaio Augmented Reality app to replace paper manuals

Metaio Augmented Reality app to replace paper manuals | Augmented Reality News and Trends | Scoop.it
Metaio has just released some video footage of a new Augmented Reality app that can help users with everyday activities [...]
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Easy Maintenance with mobile Augmented Reality « junaio

Easy Maintenance with mobile Augmented Reality « junaio | Augmented Reality News and Trends | Scoop.it
But ever since metaio got into the game with its AR browser junaio, hardly a month seems to go by without some great new use ...
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Interactive TV News Round-Up (IV): metaio, Morpho, Telefonica, NDS ...

Interactive TV News Round-Up (IV): metaio, Morpho, Telefonica, NDS ... | Augmented Reality News and Trends | Scoop.it
Popular Science Magazine has tapped Munich- and San Francisco-based augmented reality specialist, metaio, to power an ...
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Math Moves U and metaio team up! « Augmented Reality Blog

February 23, 2011 at 12:14 am. [...] This post was mentioned on Twitter by Metaio, Inc, Alexis Verschueren. Alexis Verschueren ...
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Augmented Reality + Location = The Holy Grail for Marketers ...

Augmented Reality + Location = The Holy Grail for Marketers ... | Augmented Reality News and Trends | Scoop.it
WebProNews recently spoke with Layar's augmented reality strategist Gene Becker about the present and the future of augmented ...
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SIRT Conference on Previsualization and Virtual Production Wrap Up ...

SIRT Conference on Previsualization and Virtual Production Wrap Up ... | Augmented Reality News and Trends | Scoop.it
But we should expect to see those mixed films, like Black Swan (augmented reality), Tron: Legacy (augmented virtuality), and ...
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'Layar' - Augmented Reality App now Supports Symbian^3 and S60 Devices - Mobile Gyaan

'Layar' - Augmented Reality App now Supports Symbian^3 and S60 Devices - Mobile Gyaan | Augmented Reality News and Trends | Scoop.it
All About Symbian'Layar' - Augmented Reality App now Supports Symbian^3 and S60 DevicesMobile Gyaan'Layar' is ...
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Download Layar Augmented Reality Browser for Symbian, Nokia N8 ...

Augmented reality is changing the way people view the world. Owners of S60 and Symbian^3 devices with GPS, front-facing camera, ...
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3DS AR Card Demos (Target, Fishing, Graffiti) – TheBitBlock

3DS AR Card Demos (Target, Fishing, Graffiti) – TheBitBlock | Augmented Reality News and Trends | Scoop.it
The AR Cards (Augmented Reality Cards) packed in with every Nintendo 3DS system, are the most fun you'll ever have with a piece ...
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Readers Choice Awards 2010 Winners | Augmented Planet

Readers Choice Awards 2010 Winners | Augmented Planet | Augmented Reality News and Trends | Scoop.it
For example Sportvisions 1st and Ten graphics system superimposes a yellow line onto the football field showing TV viewers ...
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Metaio brings AR to the Super BowlGoMo News

Metaio brings AR to the Super BowlGoMo News | Augmented Reality News and Trends | Scoop.it
Rating: Sneaks into this media fest thanks to USA Today Never mind wardrobe accidents, this year's Super Bowl will be enlivened ...
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Augmented Reality: The Boston Globe puts Junaio phone app to the ...

Augmented Reality: The Boston Globe puts Junaio phone app to the ... | Augmented Reality News and Trends | Scoop.it
A cross-departmental team headed by Zedek hired a freelance illustrator to design the cover and five illustrations, connecting ...
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Three Wearable Devices for Augmented Virtuality

Three Wearable Devices for Augmented Virtuality | Augmented Reality News and Trends | Scoop.it
Three Wearable Devices for Augmented Virtuality is a series of three wearable devices for performance in Second Life. These ...
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Video: How Layar Augments the World, 1 Layer at a Time

Video: How Layar Augments the World, 1 Layer at a Time | Augmented Reality News and Trends | Scoop.it
According to Gene Becker, a strategist with Layar, augmented reality (AR) is the blending of the digital world and the physical ...
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Qualcomm's secret mobile weapon: Augmented Reality | TG Daily

Qualcomm's secret mobile weapon: Augmented Reality | TG Daily | Augmented Reality News and Trends | Scoop.it
For those that remembered Star Trek Next Generation this was clearly going to be the big step towards the Holodeck or simulated ...
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Futurity.org – DIY augmented reality with free app

Futurity.org – DIY augmented reality with free app | Augmented Reality News and Trends | Scoop.it
Argon, the augmented reality web browser, takes video from the phone's camera and renders graphical content on top of the video ...
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