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DEMO: Zugara Engages Online Shoppers With Dress-Up Visualization

DEMO: Zugara Engages Online Shoppers With Dress-Up Visualization | Augmented Reality News and Trends | Scoop.it
Zugara is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week in Palm Desert, Calif. After our selection, the companies pay a fee to present. Our coverage of them remains objective.
Online shopping is often a frustrating experience when it comes to clothes because it’s hard to imagine what they’ll look like on you. That’s where Zugara comes in with a way to “see how it looks” on you through animated visualization.
The Los Angeles-based company is demonstrating its one-click “see how it looks” Webcam Social Shopper experience at today’s DEMO Spring 2011 conference. If the visualization technology works, it could help convert more online browsers into online purchasers. And that could be worth billions of dollars in new revenues for e-commerce companies.
Matt Szymczyk, chief executive of Zugara, says the typical conversion rate (turning shoppers into buyers) for online customers is 2 percent to 3 percent. That’s because online shopping is optimized for browsing, investigating, and accomplishing a transaction. But it’s not optimized for an engaging experience, which is what you get in the malls.
With Zugara, a female shopper could effectively take a dress off the rack and hold it up to herself. She clicks on the “See how it looks” button, allows access to her webcam, takes a few steps back and then sees what would essentially be a mirror in the store. The computer screen will show her an image of how that dress would look on her. She can then better judge if the color and style are right for her. If it’s not for her, she can tell that right away and not deal with the hassle of a return.
If she wants a second opinion from friends, she can snap a photo of the faux dress and share it on Facebook for immediate feedback. The social network thus becomes a tool to help shoppers validate their potential purchases. Meanwhile, the retailer and the dress maker get word of mouth marketing on Facebook. Zugara says studies show that 76 percent of people who shop online say that advanced product viewing features are extremely or very important to a purchase decision.
You could call this “augmented retail,” and the technology is actually called Markerless Augmented Reality. Apparel retailers worldwide can benefit from this kind of tool, which could appeal to younger shoppers in particular. Self-funded Zugara was founded in 2001 and has 13 employees. Competitors include Holition. While you have to print out a marker to make Holition work, you don’t have to do so with the Webcam Social Shopper. The company has five clients and three partners and is in talks with a number of other companies.
Szymczyk has a background in creating interactive marketing strategies for Fortune 500 clients, while Hans Forsman, vice president of creative and user experience, has a focus in user experience design.
Tags: DEMO, DEMO Spring 2011, e commerce, Hans Forsman, visualization
Companies: Amazon, Zugara
People: Matt Szymczyk
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USPS delivers digital mail to marketers through augmented reality - Mobile Marketer - Software and technology

USPS delivers digital mail to marketers through augmented reality - Mobile Marketer - Software and technology | Augmented Reality News and Trends | Scoop.it
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any...
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Vuzix M100 Smart Glasses Vs. Google Glass

Smartglasses seem to be the next big thing in wearable technology. This Buzzle article brings you the comparison of the biggest names in this industry, Google Glass vs. Vuzix M100 smart glasses. (RT @danablouin: Vuzix Smart Glasses Vs.
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PhoneGap | Discover augmented reality on smart glasses with PhoneGap

PhoneGap | Discover augmented reality on smart glasses with PhoneGap | Augmented Reality News and Trends | Scoop.it
Read our guest blog post from our friends at @wikitude: Discover augmented reality on smart glasses with PhoneGap http://t.co/dcXZjNfl9d
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Is Augmented Reality Going to Change Construction? - FieldLens

Is Augmented Reality Going to Change Construction? - FieldLens | Augmented Reality News and Trends | Scoop.it
Augmented reality holds a lot of promise for the construction industry, improving efficiency, safety and much more.
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Metaio's service applications for warehouse workers on BBC Click

Metaio's service applications for warehouse workers on BBC Click | Augmented Reality News and Trends | Scoop.it
The order picking process in a warehouse is THE central function for online commerce and has significant influence on a satisfying distribution, customer satisfaction and ultimately on reduction of...
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How Augmented Reality Will Impact Consumers - Multichannel Merchant

How Augmented Reality Will Impact Consumers - Multichannel Merchant | Augmented Reality News and Trends | Scoop.it
How Augmented Reality Will Impact Consumers Multichannel Merchant Furthermore, augmented reality creates an incredible gamification atmosphere where customers can fully experience the retailer's brand experience and offering and earn their way...
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Augment Raises $1.5 Million For Its Augmented Reality Solution | TechCrunch

Augment Raises $1.5 Million For Its Augmented Reality Solution | TechCrunch | Augmented Reality News and Trends | Scoop.it
French startup Augment raised $1.5 million to fuel international growth. Three private investors participated in this round -- Alain Roubach, Georges Saier..
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Augmented reality spectacles at a cost of 1€, thanks to a 3D printer - Basque Research

Augmented reality spectacles at a cost of 1€, thanks to a 3D printer - Basque Research | Augmented Reality News and Trends | Scoop.it
Augmented reality spectacles at a cost of 1€, thanks to a 3D printer Basque Research The Basque headquarters of the international initiative has developed, amongst other projects, low-cost augmented reality spectacles (less than 1€) and...
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University Yearbook Hides Bonus Content In Augmented Reality Features [Video] - PSFK

University Yearbook Hides Bonus Content In Augmented Reality Features [Video] - PSFK | Augmented Reality News and Trends | Scoop.it
University Yearbook Hides Bonus Content In Augmented Reality Features [Video]
PSFK
Contrary to popular belief, high school is not the best time of anyone's life- but college just may be. Starting college is starting a journey of self discovery.
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Sony Updates AR Effect Augmented Reality Camera App, Uploads Six New ... - Android Police

Sony Updates AR Effect Augmented Reality Camera App, Uploads Six New ... - Android Police | Augmented Reality News and Trends | Scoop.it
Sony Updates AR Effect Augmented Reality Camera App, Uploads Six New ...
Android Police
We could debate for near eternity over which smartphone has the best camera, but sometimes all that really matters is which is the most fun.
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Tangerine Pop uses Augmented Reality Video and Social Media through ... - MarketWatch

Tangerine Pop uses Augmented Reality Video and Social Media through ...
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Augmented Reality in University of Tampa Yearbook

Augmented Reality in University of Tampa Yearbook http://t.co/NP7MEUkmrH via @brainspace
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Marvel AR iOS and Android App Gets Exciting New Upgrade

Marvel AR iOS and Android App Gets Exciting New Upgrade | Augmented Reality News and Trends | Scoop.it
Marvel AR, the app that allows users to augment their comic book experience, just got a major upgrade today for Android and iOS. Download the app below!
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Experience the New Marvel AR App

Experience the New Marvel AR App | Augmented Reality News and Trends | Scoop.it
Find out all the details about the major improvements launching today! (We updated our #MarvelAR app!
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Tesco Uses Augmented Reality Mobile App from IBM Research

Tesco Uses Augmented Reality Mobile App from IBM Research | Augmented Reality News and Trends | Scoop.it
Tesco is testing an augmented reality mobile app from IBM Research to help it create a better shopping experience for its customers by ensuring products are well stocked and easy to find.
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Augmented Reality App Turns Bottle Of Jose Cuervo Into Interactive Ad

Augmented Reality App Turns Bottle Of Jose Cuervo Into Interactive Ad | Augmented Reality News and Trends | Scoop.it
Out of McCann New York and LAIKA comes a different sort of campaign for Jose Cuervo. Entitled History in a Bottle, the campaign centers on the message-in-a-bottle theme and adds an element of augmented reality.
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K-Glass: A Head Mounted Display with In-built AR Processor | Augmented Reality Trends

K-Glass: A Head Mounted Display with In-built AR Processor | Augmented Reality Trends | Augmented Reality News and Trends | Scoop.it
The Korea Advanced Institute of Science and Technology (KAIST) has successfully created a high performance head mounted display (HMD) which has an in-built augmented reality processor.
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Vote for the Metaio Workshop in the SXSW V2V 2014 Panel Picker!

Vote for the Metaio Workshop in the SXSW V2V 2014 Panel Picker! | Augmented Reality News and Trends | Scoop.it
Metaio and Epson want to present a workshop for SXSW V2V and we need your help to make it happen! The panel, led by Metaio's Trak Lord and Epson's Eric Mizufuka, will explore how smart glasses can ...
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Kill Screen: Sony's Augmented Reality Tech Is Getting Scarily Realistic - PSFK

Kill Screen: Sony's Augmented Reality Tech Is Getting Scarily Realistic - PSFK | Augmented Reality News and Trends | Scoop.it
Kill Screen: Sony's Augmented Reality Tech Is Getting Scarily Realistic PSFK Although Sony is betting big on VR, the engineers at Sony Japan, who apparently wear white lab coats, continue to chisel away at perfecting that other reality: augment...
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Augmented reality: from eclectic history to today's electricity - Intelligent Utility

Augmented reality: from eclectic history to today's electricity - Intelligent Utility | Augmented Reality News and Trends | Scoop.it
Augmented reality: from eclectic history to today's electricity
Intelligent Utility
You might not have realized it, but augmented reality (AR) has been incorporated into your college football experience since 1998.
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Vuzix Corporation M100 - The Past, Present, And Future Of VR And AR: The Pioneers Speak

Vuzix Corporation M100 - The Past, Present, And Future Of VR And AR: The Pioneers Speak | Augmented Reality News and Trends | Scoop.it
The Vuzix M100 are wearable monocular glasses (works with either eye) with a WQVGA colour display (the company literature says the image is the equivalent of a 4-inch smartphone screen held at about a 14-inch distance), 15 degree field of view,...
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Epson Moverio BT-200 - Interview with Trak Lord of Metaio - YouTube

Trak Lord of Metaio, a leader in augmented reality solutions, talks about the Moverio BT-200 and the future of AR.
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Report: Augmented and virtual reality market to exceed $1bil by 2018 - Hypergrid Business

Report: Augmented and virtual reality market to exceed $1bil by 2018 - Hypergrid Business | Augmented Reality News and Trends | Scoop.it
Report: Augmented and virtual reality market to exceed $1bil by 2018 Hypergrid Business According to a new report from research firm Markets and Markets, the augmented reality and virtual reality market will reach $1.06 billion in 2018, with a...
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Augmented Reality in Education

Augmented Reality in Education | Augmented Reality News and Trends | Scoop.it
Read a sample or download Augmented Reality in Education by Mark Anderson with iBooks. (Have you seen my new iBook >> Augmented Reality in Education - and how to make your own...
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Augmented Reality: New Learning Dimensions

Augmented Reality: New Learning Dimensions | Augmented Reality News and Trends | Scoop.it
Augmented Reality (AR), one of the cutting-edge technological innovations, hopes to deliver new dimensions to the existing learning strategies. AR encompasses a live view of real world environment...
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