A new report from Juniper Research finds that by 2017, over 2.5 billion mobile augmented reality (AR) apps will be downloaded to smartphones and tablets per annum. This represents 3.5 times the number of downloads achieved by Angry Birds in 2011.
The Designers Augmented Reality Toolkit is a set of software tools that support rapid design and implementation of augmented reality experiences and applications. DART is designed to facilitate the complete design and development process, from initial concept through experience and content testing to final product delivery. DART empasizes rapid, informal content creation and early experience testing, promoting iterative design early in the creation process. DART is built on top of Macromedia Director, bringing AR authoring to a wide range of designers.
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
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