Macy’s has announced the start to its annual “Believe” campaign, which runs in stores across the country to support the Make-A-Wish Foundation charity, and this year, it will include augmented reality.
As part of the project the team will build on Metaio's work to develop visual localization techniques based on 3-D scene analysis. By recognizing buildings and being context aware during a 360 degree sweep of a location it should allow the platform to download of relevant information. In addition the use of gyroscopes and accelerometers could also permit the user to interact with their device through natural gestures instead of typing on a screen.
Layar, one of the pioneers of mobile augmented reality, has rolled out Stiktu http://blog.stiktu.com/ , an application allowing smartphone users to combine their digital postings with real images and share them with each other.
The Stiktu app can overlay text, graphics and sound on images viewed on your smartphone or tablet.
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