An advertising firm hacks/annotates museum space. It really is true now: the whole world is a text. This is exactly what I want to do in my English Department space--annotate the "dull" space like a lottery ticket. You scratch the surface of the physical space of my f2f English 'world' and find that one teacher loves 50's drive-in B movies. And not only do you find they like these movies, but you can see a clip of one as you stand in front of their door. Yes, it is a great day to be an English major.