This presentation was given at the 2011 Creating Futures Through Technology Conference in Biloxi, Mississippi, on March 3, 2011.
Why Using AR in Education?• Provides rich contextual learning• Appeals to constructivist notions of education where students take control of their own learning• Provides opportunities for more authentic learning and appeals to multiple learning styles• Provides each student with his/her own unique discovery path• Engages a learner in ways that have never been possible• No real consequences if mistakes are made during skills training.
What is Augmented Reality (AR)?• AR describes a combination of the two worlds: Reality & Virtual Reality• AR allows to superimpose 3D-content/products into the real world.• AR allows interaction with 3D-content at real time• AR is the real-time delivery of digital info to enhance or enable a geographical/physical experience.
"One of the emerging technologies in my research ‘to do’ queue for some time now has been Augmented Reality. This week I spent some time trolling the web for insights into instructional applications of this new technology. I found a number of interesting sites, sources, and videos demonstrating applications and prototypes."
A Canadian publisher has launched a campaign targeting 12-17 year old girls using an augmented reality app to enhance the traditional experience of reading books. The campaign was launched with an in store promotion that allowed users to scan a bookcase to find hidden treasure (follows the book’s story line as well) and if they didn’t have a smart phone with them there was one there in the store to use. We are seeing lots of these sorts of interactive campaigns pop up from both book publishers and traditional print media as they aim to bridge the gap between traditional media and the new wave of technology coming along. Ultimately people are going to end up reading the books on their phones and tablets but it’s refreshing to see companies trying to come up with an innovative alternative that appeals to a whole new audience.
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