![Perch's Augmented and Interactive Displays Could Change the Way You Shop for Shoes [VIDEO] | Augmented Reality Hub | Scoop.it](http://img.scoop.it/-RME3zSqaf1h83yyhc3dRDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Perch Interactive is a four-person firm developing a new kind of interactive projection display for retail environments. Imagine coming across a shoe lit up by one of Perch’s displays, as shown in the video above. You could press buttons around the shoe to learn more about it: to see what other colors it’s available in, for instance, or to see how it could be styled. When you lift it from the counter, details about the brand, model and price appear. Perch records your interactions with the display and submits it to the retailer, which the retailer could use to improve its system. Schiffman admits Perch is not the first company to develop this kind of technology — indeed, Schiffman has been working on similar projects at Potion, the interaction design firm he cofounded in New York, for years. Those projects were primarily one-off, customized solutions for institutional clients, however. Potion is building a hardware and software platform that will open this kind of technology up to a much broader range of retailers, he says. Via Gary Hayes Bruce Sterling and Vernor Vinge closing discussion at Augmented Reality Event 2011... 
You may have heard about augmented reality before. If you haven't, you'll be hearing a lot about it from now on, with the smartphone and tablet revolution now in full-swing.
Augmented ... 
Tout reste à imaginer » de la réalité augmentéeUne interview de l'essayiste Philippe Quéau, observateur des différents avatars de la RA depuis ses origines. Par Christine Tréguier.
Augmented Reality Event, 2011: Bruce Sterling, Vernor Vinge, Will Wright, and Jaron Lanier to Judge the “Auggies” | UgoTrade
Compte-rendu vidéo des principales interfaces présentées au salon Laval Virtual 2011.
j'ai pu tester cette technologie lors de la conférence Laval Virtual - bilan : sympa mais il manque vraiment le coté immersif de l'expérience
Autonomy's "Aurasma," an augmented reality application, demonstrates how life might end up imitating science fiction. It embeds moving imagery within the world itself, transforming what you see in a way that's visually convincing.
*It's headmounted laboratory weirdness, but it's cute. via @AugmentedManc
The 3DS' Wonderful Augmented Reality Games
Total Immersion Develops First iPad 2 Augmented Reality Application Front and Rear-Facing Camera Features Enable A Whole New ...
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This is a quick augmented reality demo showing live Pachube (www.pachube.com) data displayed in realtime 'on top' of Arduino sensor boxes. This could provide...
Via Anise Smith
*I'd be remiss if I didn't blog this speech by Blaise Aguera y Arcas, because the scheme he describes here is very big, very original, and very weird.
Jesse Schell gave what can only be described as a "kick-ass" keynote in ARE2010. In less than 30 minutes he gave me so many points to think about when considering augmented reality in 2020, that I couldn't help but watch his presentation again, even though the video quality is less than perfect.
My slides for The Potential For Augmented Reality in Education Panel, SXSW, 2011...
Une infographie sur la Réalité Augmentée découverte grâce à un tweet de Jean-François Ktichiguine son inspirateur et fondateur du forum ARMTL qui rassemble experts et passionnés de la Réalité Augmentée de tout profil : développeurs, Designer Graphique, marketeurs, entrepreneurs, ...
Systems that keep information simplified until we focus on it are the AR equivalent of application switching... via https://twitter.com/chrisgrayson
Qui dit nouveau territoire, même virtuel, dit tentative de se l'approprier. Les artistes ont déjà pris leurs marques, en mode gentiment subversif pour l'heure. | OWNI.
Augmented Reality Explained
*Sounds pretty obscure; likely to be pretty important. Wikitude Joins W3C to Help Shape Future AR Standards NewswireToday - /newswire/ - Vienna,
An augmented reality system created by internet chess champion Ivan Paquico and Cristina Palmero, engineering students from UPC-Barcelona Tech, only requires
http://www.thecreatorsproject.com/blog/creativity-bytes-a-brief-guide-to-augmented-reality-art-exhibits This week: Augmented reality art exhibits. So,
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