Perch Interactive is a four-person firm developing a new kind of interactive projection display for retail environments.
Imagine coming across a shoe lit up by one of Perch’s displays, as shown in the video above. You could press buttons around the shoe to learn more about it: to see what other colors it’s available in, for instance, or to see how it could be styled. When you lift it from the counter, details about the brand, model and price appear. Perch records your interactions with the display and submits it to the retailer, which the retailer could use to improve its system.
Schiffman admits Perch is not the first company to develop this kind of technology — indeed, Schiffman has been working on similar projects at Potion, the interaction design firm he cofounded in New York, for years. Those projects were primarily one-off, customized solutions for institutional clients, however. Potion is building a hardware and software platform that will open this kind of technology up to a much broader range of retailers, he says.
Via Gary Hayes