For the first time ever there are more gadgets in the world than there are people, including a growing number that only communicate with other machines, according to data from digital analysts at GSMA Intelligence.
“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”
With the arrival of mobile, social and wearable technologies, every level of traveler is getting access to a host of new services and luxuries that are designed to make all trips more enjoyable and productive...
“Storytelling.” It’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for good reason. Stories are how humans communicate – with each other individually, across populations and over centuries.
In fact, many organizations are pretty good at identifying and defining their key story lines. The key to success in brand storytelling is in the next step – the strategic deployment of the story. Telling the brand story effectively requires a plan.
And to be clear, we’re not talking about hanging a touchy-feely post up on the blog and then calling it a day. No. Brand storytelling, in this context, means developing a sustained plan to create and execute a strategic approach to telling the brand story, in a way that supports company’s objectives. Personally, I don’t give a hoot about impressions. Let’s gun for something a bit more meaningful....
Neue Reisegewohnheiten, andere Marketingstrategien; kostengünstigere, aber auch luxuriösere Unterkunftsformen; vielversprechender technologischer Fortschritt; „kollaborativer“ und „partizipativer“ Tourismus – in unserer Übersicht stellen wir ein paar innovative Ansätze vor, aber auch Tendenzen, die im weltweiten Tourismusverhalten bereits Fuss gefasst haben. Erfrischendes für den Tourismus in den Bergregionen ist auch dabei.
Gamification vs serious games vs simulation vs games vs… We have talked in a previous post about the concept of gamification; well now, we will see some concepts that have similarities with the gamification, specifically: the gamiful designs,...
“Should we invest in social media, apps and optimise our website? Or is all this not relevant for our audience anyway?” There is much debate among many of our clients in tourism marketing about what the mobile revolution means for their business.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.