Nintendo said Tuesday it was teaming up with a mobile gaming company to develop games for smartphones in what could be a turning point for the Japanese giant which has long refused to enter the soaring market. The maker of the iconic Super Mario and Pokemon franchises plans to buy 10 percent of Tokyo-based DeNA for 22 billion yen ($181 million) with the pair set to create games based on Nintendo's host of popular characters. They did not release any details about which characters would be made available to play on smartphones or tablets. Nintendo and DeNA also plan to develop an online membership service accessible from mobile devices.
Digital agency BIO polled 2,000 British holidaymakers online, in order to understand consumer expectations of technology and how these link with travel. When looking for inspiration, selecting a holiday and booking a holiday, more than 41% of respondents said they were ‘extremely likely’ to interact with digital technology. The report also revealed that consumers are largely dissatisfied with the way technology is used in travel, with nearly half the sample (47%) indicating that digital technology could be enhanced by saving them money, followed by saving them time (30%) and providing more tailored experiences (26%). The rapid pace of technological innovation and associated trends in consumer behaviour means the travel sector is in danger of failing to capitalise on the opportunities the digital world now offers.
If place-branding campaigns succeed, the long-term strategy can only be people making the campaign into their campaign. Because they are the best ambassadors of their country. If that succeeds, then the campaign did a good job.
Les smartphones et tablettes progressent en tant que canal de réservation, mais sont aussi de plus en plus utilisés pendant le voyage. Le point en chiffres.
Les ventes de voyages sur mobile, qui pesaient 10% du chiffre d'affaires des voyagistes en ligne en 2013, devraient se hisser à 18% cette année, selon PhoCusWright. Un canal en forte progression aussi bien pour l'achat que pour la préparation et le déroulement du voyage, que CCM Benchmark Institut a décortiqué dans sa nouvelle étude "Tourisme & Mobile - Les usages, le point de vue sur les nouveaux services".
Une étude consacrée au tourisme et au mobile vient d’être publiée par CCM Benchmark Institut. Après une enquête menée auprès de 1 200 internautes français, membres du Panel CCM Benchmark, l'analyse s'est portée sur les meilleures pratiques observées sur des applications mobiles de réservation...
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