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Nicole Lazzaro Explains The 4 Keys to Fun and Gamification - GCo

Nicole Lazzaro Explains The 4 Keys to Fun and Gamification - GCo | Augmented Reality Gaming in Tourism | Scoop.it
Nicole Lazzaro comes on the Gamification Revolution to explain her 4 keys to fun and gamification.
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Play Nicely - AR game from Milka

Play Nicely - AR game from Milka | Augmented Reality Gaming in Tourism | Scoop.it
Play Nicely is a UK-based interactive marketing agency. We create engaging experiences and games for online, mobile and live events, in the entertainment, culture and arts sectors.
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Rescooped by Jessika Weber from UX Design : user experience and design thinking
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A Guide To Conducting A Mobile UX Diagnostic - Smashing Magazine

A Guide To Conducting A Mobile UX Diagnostic - Smashing Magazine | Augmented Reality Gaming in Tourism | Scoop.it
Lyndon Cerejo describes a process you can follow to evaluate a mobile UX, be it for an app or a website accessed on a mobile device. Read more to find out which steps to follow.

Via yannick grenzinger
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Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO

Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO | Augmented Reality Gaming in Tourism | Scoop.it
It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile.

Via Riaz Khan
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The Power of Gamification

The Power of Gamification | Augmented Reality Gaming in Tourism | Scoop.it
Wearable fitness devices can help people track their daily activity, sleep, and progress towards fitness goals. They also play an important role in motivating people to be more active. And how that motivation drives behavior can be summed up in the digital engagement model known as gamification. In his session, How Gamification Motivates People to
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Augmented Reality Gaming in Tourism | Scoop.it
Jonathan Gottschall, author of "The Storytelling Animal," says science backs up the long-held belief that story is the most powerful means...
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Presentation: 5 Trends in Mobile Games Marketing for 2015 - Mobile Dev Memo

Presentation: 5 Trends in Mobile Games Marketing for 2015 - Mobile Dev Memo | Augmented Reality Gaming in Tourism | Scoop.it
I gave the below presentation at the PwC Outlook conference in Amsterdam on October 9th, 2015.
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Eric Seufert - 5 Mobile Gaming Trends 2015 - PwC Outlook Conference O…

5 Trends in Mobile Gaming for 2015
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Why Mobile Marketing Is a Must, and We're Not Talking Smartphones - Marketwired (press release)

Why Mobile Marketing Is a Must, and We're Not Talking Smartphones - Marketwired (press release) | Augmented Reality Gaming in Tourism | Scoop.it
CHICAGO, IL--(Marketwired - October 20, 2014) - Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing industry right now. We can all relate, I am sure.
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Rescooped by Jessika Weber from Transmedia Storytelling meets Tourism
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The Challenges of Designing for Experience

The Challenges of Designing for Experience | Augmented Reality Gaming in Tourism | Scoop.it
The Challenges of Designing for Experience at Hyper Island - we enable companies and individuals to develop, grow and rise to the challenges of tomorrow's transformative technology.

Via Soraia Ferreira
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The Guide to UX Design Process & Documentation

The Guide to UX Design Process & Documentation | Augmented Reality Gaming in Tourism | Scoop.it
A master collection of product & ux design frameworks, examples, and expert opinions at every stage. Learn from the best in this free e-book by UXPin.

Via Soraia Ferreira
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Rescooped by Jessika Weber from eTourism Trends and News
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Survey says: Brits pick up mobile phones over 200 times daily

Survey says: Brits pick up mobile phones over 200 times daily | Augmented Reality Gaming in Tourism | Scoop.it
A recent survey from mobile marketers TecMark found that UK smartphone users pick up the mobile phone a whopping 221 times per day.

Via Roland Schegg
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Apps For Events & Tourism using Augmented Reality

Apps For Events & Tourism using Augmented Reality | Augmented Reality Gaming in Tourism | Scoop.it
It’s mobile app marketing that uses location, gaming, rewards, and augmented reality. It's also a vendor network to allow in app advertising...
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Techno-Tourism – The New Age Tourism for York

Techno-Tourism – The New Age Tourism for York | Augmented Reality Gaming in Tourism | Scoop.it
York, the walled city in North Yorkshire, England is an ideal place for tourists.
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Mobile Gaming Market Research | Games Economy, ARM Funnel and Consumer Behaviour

Final Dissertation | BSc in Business and Economics

Contact me is you want to download a digital copy of my paper.

I focused on the importance of developing a consumer analysis to increase mobile games’ retention rates.

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How Swrve is recasting itself as a mobile player in the marketing ecosystem - VentureBeat

How Swrve is recasting itself as a mobile player in the marketing ecosystem - VentureBeat | Augmented Reality Gaming in Tourism | Scoop.it
The San Francisco-based company announced today what it described as "the world's first Open Platform for mobile marketing automation."
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Mobile Marketing Stats

Mobile Marketing Stats | Augmented Reality Gaming in Tourism | Scoop.it
These stats should help you understand how important mobile marketing is in today's marketplace.
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Rescooped by Jessika Weber from eTourism Trends and News
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British travellers see mobiles as 'travel concierge', finds study

British travellers see mobiles as 'travel concierge', finds study | Augmented Reality Gaming in Tourism | Scoop.it
The majority of British travellers (89%) take one or more mobile device on holiday, with 69% using their mobile for the duration of their trip away, a new study shows.

And 90% feel that new technology and mobile apps enhance their travel experience. Mobiles are seen as a “travel concierge” from the initial holiday research through to boarding a flight back home.

Via Roland Schegg
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Rescooped by Jessika Weber from Digital Delights - Avatars, Virtual Worlds, Gamification
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Three ways learning games (aka serious games) differ from just "games" -

Three ways learning games (aka serious games) differ from just "games" - | Augmented Reality Gaming in Tourism | Scoop.it
Last weekend, I was with friends and I introduced them to the game Forbidden Island. I figured they would enjoy it as much as me. Wrong. Wrong. Wrong. The game is a cooperative one rather than a competitive one.

Via Ana Cristina Pratas
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Infographic: Tablet Devices and Self-Service Mobile BI featuring ReportPlus - Marketing & PR - Infragistics.com Blog

Infographic: Tablet Devices and Self-Service Mobile BI featuring ReportPlus - Marketing & PR - Infragistics.com Blog | Augmented Reality Gaming in Tourism | Scoop.it
Data Analysis is becoming a hot button requirement for seemingly every facet of organizations today. How are users reviewing and consuming their Data? How do...
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Rescooped by Jessika Weber from Transmedia Storytelling meets Tourism
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Digital storytelling on digital and mobile #tourism

How can you use storytelling to sell your product or service on mobile. The small screen size make story telling challenging, and is the user behaviour on mob…

Via Soraia Ferreira
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Sighter - Photography Based Urban Treasure Hunt

Sighter - Photography Based Urban Treasure Hunt | Augmented Reality Gaming in Tourism | Scoop.it
Photo Treasure Hunt

Via Soraia Ferreira
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Rescooped by Jessika Weber from eTourism Trends and News
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Smartphones driving growth in online sales

Smartphones are expected to become a significant transactional channel for travel as customers become more comfortable using mobile devices for purchases as well as research.

Global online travel sales accounted for $589 billion in 2013, amounting to a quarter of all travel and tourism sales, according to the latest Euromonitor research.

Online sales are expected to increase faster than the total travel industry, growing 10% year on year and reaching $827 billion in three year’s time.

Via Roland Schegg
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Augmented Reality in Tourism: 10 Best Practices | Digital Tourism Think Tank

Augmented Reality in Tourism: 10 Best Practices | Digital Tourism Think Tank | Augmented Reality Gaming in Tourism | Scoop.it
Augmented Reality in Tourism: 10 Best Practices | Digital Tourism Think Tank http://t.co/QLFZXeUOtD
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