Despite the games sector being such a young industry in the UK, and misunderstood by many, it consistently produces top selling entertainment products in the UK beating album, DVD sales and box office sales. The sector faces it’s own challenges but offers many learnings in agility, ability and creativity. How can other sectors learn from games and their relationship with its enormously faithful community of players? What pitfalls and challenges has it had to face and how can innovation be the solution to thee challenges?
QUOTE | "It will be hard to tell the difference between what's real and what's virtual around you." - Noah Falstein, Google's Chief Game Designer, talking about the future of virtual reality and augmented reality for games.