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8 ways to maximize your #Mobile #Experience!

8 ways to maximize your #Mobile #Experience! | Augmented Reality Gaming in Tourism | Scoop.it

In the past, companies only had to worry about providing an experience to their customers in their stores, but today, due to the rise of technology, this is no longer the case. As our society continues to adapt to the technological advances and the massive amount of customers using smart phones, tablets, laptops and desktop computers, businesses are also having to adapt to the way they provide their same customer experience, but on a mobile platform. Here are 8 tips that could help your company create a successful mobile platform experience:




Via Russ Merz, Ph.D., Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 23, 2013 7:05 PM

Point 7 is so true: The best customer support is no support at all


The best #customer #experience is a frictionless experience.


Any other points you would add that is critical to the mobile experience?

Ali Anani's curator insight, December 23, 2013 9:16 PM

One change creates new changes and needs

Guillaume ANDRE-WALLUT's curator insight, December 28, 2013 12:46 AM

Quels règles d'or à suivre pour mettre en place une expérience conso digitale (développement d'une appli marque, par exemple)

Rescooped by Jessika Weber from JWT WOW
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Unilever launches first Magnum branded mobile game

Unilever launches first Magnum branded mobile game | Augmented Reality Gaming in Tourism | Scoop.it

Unilever is taking its Magnum branded ‘Pleasure Hunt’ gaming franchise to mobile devices for the first time as the FMCG business looks to expand its range of interactive content.

 

Players control brand ambassador Pleasure Seeker Princess as they navigate their way through five levels to rescue the Prince who has been kidnapped by the Bad Girls.

 

It features an in-game Twitter service for sourcing tips as well as incorporating makeup brand Make Up Forever through branded collectibles.


Via JWT_WOW
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