Unilever launches first Magnum branded mobile game | Augmented Reality Games in Tourism | Scoop.it

Unilever is taking its Magnum branded ‘Pleasure Hunt’ gaming franchise to mobile devices for the first time as the FMCG business looks to expand its range of interactive content.


Players control brand ambassador Pleasure Seeker Princess as they navigate their way through five levels to rescue the Prince who has been kidnapped by the Bad Girls.


It features an in-game Twitter service for sourcing tips as well as incorporating makeup brand Make Up Forever through branded collectibles.