augmented reality examples
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augmented reality examples
the latest and best in augmented reality, tagging, and QR
Curated by Tim Spencer
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TechCrunch | Wearable Augmented Reality System To Guide New Workers Remotely (Video)

TechCrunch | Wearable Augmented Reality System To Guide New Workers Remotely (Video) | augmented reality examples | Scoop.it
Augmented reality has one more use case: a team of researchers at Japan’s National Institute of Advanced Industrial Science and Technology (AIST) has developed an AR guidance system that can help inexperienced or new workers navigate difficult...
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National Geographic: Live Augmented Reality

There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more.

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Starbucks Holiday Cups Come to Life With Augmented Reality App

Starbucks Holiday Cups Come to Life With Augmented Reality App | augmented reality examples | Scoop.it
Starbucks is rolling out its first major augmented reality program this holiday season called Starbucks Cup Magic.
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PlayStation: Grab The Ring AR Challenge

I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign!

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New Amazon iPhone App Blends Augmented Reality With eCommerce

New Amazon iPhone App Blends Augmented Reality With eCommerce | augmented reality examples | Scoop.it

A new iPhone app from Amazon lets you point to things in your radius and buy them

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Volkswagen: New Beetle Augmented Reality Ads

Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property they could buy…

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World’s first augmented reality newspaper hits presses

World’s first augmented reality newspaper hits presses | augmented reality examples | Scoop.it

In what they claim is the world’s first augmented reality-enabled newspaper, Dublin’s Metro Herald and TV3’s 3e fyi programme are to produce five ‘smart editions’.

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Bringing Content to Life / Opinion / Contagious Magazine

Bringing Content to Life / Opinion / Contagious Magazine | augmented reality examples | Scoop.it

The latest advert for the iPad declares: 'Today we can watch a newspaper'. It's the clearest evidence yet that technology is blurring the lines between old and new media.

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Vodafone: Buffer Busters AR Gaming App

Vodafone Germany has released a new Augmented Reality mobile gaming app called “Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks.

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Wetherspoon and BBFM target students with AR app | News | New Media Age

Wetherspoon and BBFM target students with AR app | News | New Media Age | augmented reality examples | Scoop.it
JD Wetherspoon and Barcardi Brown-Forman Brands (BBFB) have co-launched an augmented reality (AR) campaign to promote the pub chain among students.
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Ubisoft “Driver” Augmented Reality iPad2 Game

Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker…

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Dunhill Brings Ads To Life With Augmented Reality [Video] @PSFK

Dunhill Brings Ads To Life With Augmented Reality [Video] @PSFK | augmented reality examples | Scoop.it
A new interactive campaign for the men's brand lets you scan ads to unlock additional content.
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FHM inks P&G digital sponsorship deal | News | New Media Age

FHM inks P&G digital sponsorship deal | News | New Media Age | augmented reality examples | Scoop.it
P&G has inked a sponsorship deal with Bauer Media which will see every editorial page of FHM fashion spin-off Collections carry Lacoste fragrance branding and augmented reality (AR) codes.
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Tesco to trial augmented reality in-store - Retail Gazette

Tesco to trial augmented reality in-store - Retail Gazette | augmented reality examples | Scoop.it
The UK’s biggest retailer Tesco is to trial various groundbreaking interactive technological features at a number of its stores and online, it was confirmed today.
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Sony's AR tool lets you put big screens in small apartments (video)

Sony's AR tool lets you put big screens in small apartments (video) | augmented reality examples | Scoop.it
Engadget...It may not be a slick as Panasonic's dream-TV AR app, but at least Sony's keeping up with the competition. Live from the company's UK outfit is an online AR tool enabling you, dear reader, to visualize all sorts of boob tubes you can (and can't) afford. After printing, affixing and photographing a marker, prospective buyers can get a better sense of what sets fit in their humble abodes. Interested in giving it a go? Mosey on past the break for PR and a video, and then hop beyond the source link to begin your adventure.
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Waitrose chooses Blippar for augmented reality Christmas campaign

Waitrose chooses Blippar for augmented reality Christmas campaign | augmented reality examples | Scoop.it
Blippar, the mobile augmented reality app, is being used by Waitrose for its 'School of Christmas Magic' campaign. ...
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Parrot Carrot: Augmented Reality Kids Book

Parrot Carrot: Augmented Reality Kids Book | augmented reality examples | Scoop.it

Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content.

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Augmented reality GPS guidewire system wins SatNav innovation award (Wired UK)

Augmented reality GPS guidewire system wins SatNav innovation award (Wired UK) | augmented reality examples | Scoop.it
A heads-up display system for cars, which highlights routes and signs in augmented reality, took home the grand prize in Munich this month at the European Satellite Navigation Competition...
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LEGO Meets Augmented Reality Gaming App

The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a whole range of ages, it’s also easy to grasp without losing the potential to be pretty addictive. During the game ‘George’ shows you pictures which you have to recreate from LEGO. Once the picture is complete in LEGO form, you take a picture of your object on the Playmat. From this picture, a brick recognition system from EyeCue awards you points for speed and accuracy.

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Internet Retailing » Debenhams embraces augmented reality to pep up its print ads

AuGmented shopping
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Blippar: a QR code killer?

Blippar: a QR code killer? | augmented reality examples | Scoop.it
We wrote about Blippar back in May before it launched, but now the app is out there and major brands are on board, we can see how well this alternative to QR works. ...
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Wetherspoon and BBFM target students with AR app | News | New Media Age

Wetherspoon and BBFM target students with AR app | News | New Media Age | augmented reality examples | Scoop.it
JD Wetherspoon and Barcardi Brown-Forman Brands (BBFB) have co-launched an augmented reality (AR) campaign to promote the pub chain among students.
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Internet Retailing » Debenhams embraces augmented reality to pep up its print ads

Internet Retailing » Debenhams embraces augmented reality to pep up its print ads | augmented reality examples | Scoop.it

Richard Cristofoli, marketing director at Debenhams, explains: “No longer will traditional advertisements be static and limited in scope. Aurasma is enlivening them for the first time. It’s incredibly exciting to see these ads burst into life and offer customers the opportunity to shop immediately, in the moment, wherever they are.”

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Augmented Reality Tablet of the Future - My Modern Metropolis

Augmented Reality Tablet of the Future - My Modern Metropolis | augmented reality examples | Scoop.it
The Iris Tablet is one of those things that we all wish we knew was coming. Instead, we have to wait patiently for the technology to be developed.
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Cadbury Spots v Stripes Blippar AR Gaming App

Cadbury have launched a world first Augmented Reality gaming app that is activated via their chocolate bar packaging, utilising Blippar’s image recognition technology and AR app platform.

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