Augmented reality has one more use case: a team of researchers at Japan’s National Institute of Advanced Industrial Science and Technology (AIST) has developed an AR guidance system that can help inexperienced or new workers navigate difficult...
There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more.
I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign!
Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property they could buy…
Engadget...It may not be a slick as Panasonic's dream-TV AR app, but at least Sony's keeping up with the competition. Live from the company's UK outfit is an online AR tool enabling you, dear reader, to visualize all sorts of boob tubes you can (and can't) afford. After printing, affixing and photographing a marker, prospective buyers can get a better sense of what sets fit in their humble abodes. Interested in giving it a go? Mosey on past the break for PR and a video, and then hop beyond the source link to begin your adventure.
Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content.
The clever thing about this game is it’s simplicty, LEGO have kept the game accessible to a whole range of ages, it’s also easy to grasp without losing the potential to be pretty addictive. During the game ‘George’ shows you pictures which you have to recreate from LEGO. Once the picture is complete in LEGO form, you take a picture of your object on the Playmat. From this picture, a brick recognition system from EyeCue awards you points for speed and accuracy.
Richard Cristofoli, marketing director at Debenhams, explains: “No longer will traditional advertisements be static and limited in scope. Aurasma is enlivening them for the first time. It’s incredibly exciting to see these ads burst into life and offer customers the opportunity to shop immediately, in the moment, wherever they are.”
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