Lacta Chocolate have produced some innovative campaigns over the last 12 months, and next up is this interesting Augmented Reality piece that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper.
Make your arts experience come alive with London Calling’s interactive visual browser.
Built with revolutionary Aurasma technology, this augmented reality app merges the physical and virtual together, brings imagery to life and reveals new layers of fantastic cultural content across London and beyond.
Engadget...It may not be a slick as Panasonic's dream-TV AR app, but at least Sony's keeping up with the competition. Live from the company's UK outfit is an online AR tool enabling you, dear reader, to visualize all sorts of boob tubes you can (and can't) afford. After printing, affixing and photographing a marker, prospective buyers can get a better sense of what sets fit in their humble abodes. Interested in giving it a go? Mosey on past the break for PR and a video, and then hop beyond the source link to begin your adventure.
Contagious exists to simplify, filter and to advise. It is the global marketing industry's early warning system; an intelligence service for those wanting to keep ahead of this constantly shifting landscape.
Here is a really cool and innovative way to evoke our sensitive, giving side this Christmas, with eBay's amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can't get there,...
Augmented reality has one more use case: a team of researchers at Japan’s National Institute of Advanced Industrial Science and Technology (AIST) has developed an AR guidance system that can help inexperienced or new workers navigate difficult...
There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more.