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Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer...
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Shoppers used Flow, a standalone app from Amazon's A9 unit, to search for, and purchase, items by simply taking a photo. Now, they can do it straight from the Amazon app. Read this article by Donna Tam on CNET News.
AMSTERDAM & RIO DE JANEIRO--(BUSINESS WIRE)--Regulatory News: Rio de Janeiro will be the first city in Brazil to launch a pilot program enabling mobile NFC ticketing for public transportation.
Mercedes Benz has launched a Sound with Power campaign exploring how sound has the power to incite a range of emotions.Featuring Tinie...
Charles Arthur: The augmented reality device will have uses for some people, but do we really need to see the world through Google's eyes?
The display technology enables NFC phone users to interact with video promotions, to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket.
Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.
An app from Glasses.com uses augmented reality and a 3D rendering of your face to help you choose the right eyeglasses.
The world‘s first TV ad enabled with Blippar, for ‘Star Trek Into Darkness‘, will air on Channel 5 tonight. - Brand Republic
Miami Ad School students propose interactive ads that give readers samples of popular tomes while in transit.
Click here to edit the Available soon on App Store
To show the versatility, power and speed of the All-New Range Rover Sport we realized that a regular print ad didn't have the capacity to show the diversity ...
Since 2009, the British Museum has educated youngsters in Bloomsbury via its Samsung Digital Discovery Centre (SDDC). It’s free, and is the most extensive on-site digital learning programme of any UK museum.
Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different light.
There has been so much hype about 'Augmented Reality' over the last few years, and to be honest, I've not yet seen a single example or prototype that REALLY delivers on what Augmented Reality technology has promised us for so long...
France-based Augment is hoping to make AR a useful sales tool by allowing consumers to see how products will look before they commit to buying.
Face-Recognition App Lets You Identify Kids That Might be Missing
I covered the Microsoft IllumiRoom a few months ago when it was first demoed, and it's back, this time with a full feature/explanation of the new experience, showcasing all the latest developments that we can expect in the next generation Microsoft...
Seat showcases Leon in augmented reality app. Campaign, first for advertising & creative news
LegoStorybuilder An App that allows children to interact digitally with their creations , bringing the offline and online worlds together. Art Direction: Dejan…
Domino's pizza has teamed up with Hatsune Miku to create an app for the Japanese market, unveiled in one of the most unhinged adverts of all time.