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Nike Store. Nike Air Max 2014 iD Running Shoe

Nike Store. Nike Air Max 2014 iD Running Shoe | Augmented reality | Scoop.it
Shop for the Nike Air Max 2014 iD Running Shoe at the official Nike Store. Read product specs and order the Nike Air Max 2014 iD Running Shoe online. (Ultimate cushioning, ultimate choice.
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Microsoft rumored to be testing Google Glass-like device - WSB Atlanta

Microsoft rumored to be testing Google Glass-like device - WSB Atlanta | Augmented reality | Scoop.it
Microsoft rumored to be testing Google Glass-like device
WSB Atlanta
Tech companies are hopping onto the wearable technology trend, and Microsoft has no intention of being left behind.
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Life is getting interesting~!!

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Popular Channels Used To Recommend Products & Services

Popular Channels Used To Recommend Products & Services | Augmented reality | Scoop.it

Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%), per results from a COLLOQUY.com study. Still, recommendations appear to be slowly moving online: the proportion using face-to-face conversations has gradually while those using social networks have edged up by 4% points since 2010.

 

One group appears to be leading the charge.The study identifies a subset of consumers dubbed “WOM Champions” – those who are highly likely to recommend their favorite brands and who are also well-connected and communicative – comprising 28% of the general population. Among WOM Champions who are also loyalty program members, 60% are using social networking platforms to discuss products and services, up from 48% in 2010. Half also use mobile messaging to discuss brands....


Via Jeff Domansky
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As a hostpitality practitioners should bear in mind how important face-to-face interation...

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Jeff Domansky's curator insight, October 22, 2013 2:46 AM

Useful market research on most effective word of mouth marketing channels