Augmented Reality and its numerous applications
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South Downs Way gets NFC sign posts - NFC World

South Downs Way gets NFC sign posts - NFC World | Augmented Reality and its numerous applications | Scoop.it
"There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels," says the trail officer for the 100-mile walking route across the south of England.
Janine Wood's insight:

an augmented way of exploring the countryside...

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Top five augmented reality innovations of the future

Top five augmented reality innovations of the future | Augmented Reality and its numerous applications | Scoop.it
Augmented reality unveils computer generated images superimposed onto the real world, like the yellow stripes on the football field only viewers at home can see. The future is bright for this technology, and one futurist opines on what's next.
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Through the Looking Glass: The Future of Augmented Reality | The Cloud and Compass - a digital creative agency

Through the Looking Glass: The Future of Augmented Reality | The Cloud and Compass - a digital creative agency | Augmented Reality and its numerous applications | Scoop.it
What changes lie ahead for Augmented Reality that will help transform it from a bad marketing gimmick to the future interface for communication?
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IBM Tests 'Augmented Reality' Shopper App | Digital - Advertising Age

IBM Tests 'Augmented Reality' Shopper App | Digital - Advertising Age | Augmented Reality and its numerous applications | Scoop.it
ibm is testing a grocery-store app that is a bit like applying search or a personalized version of google goggles to the world of physical store shelves.
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MediaPost Publications Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway? 11/16/2012

Changing Behaviors: Who Asked Magazines To Get 'Interactive' Anyway?
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Understanding user experience: Common mobile UX mistakes brands make

Understanding user experience: Common mobile UX mistakes brands make | Augmented Reality and its numerous applications | Scoop.it
User experience is rapidly becoming more of a key consideration for brands as they seek to provide enjoyable platforms for consumers to...
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The big question: What new tech will be significant in ten years' time? (Wired UK)

The big question: What new tech will be significant in ten years' time? (Wired UK) | Augmented Reality and its numerous applications | Scoop.it
Wired talks to a panel of experts to find answers to the question, "What new technology will be significant in ten years' time?
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Packaging design: 30 inspirational examples | Creative Bloq

Packaging design: 30 inspirational examples | Creative Bloq | Augmented Reality and its numerous applications | Scoop.it
With so many products out there, packaging design is as important as ever. Take a look at these examples of packaging design to witness the best work on offer. (Inspirational, creative & clever package design, what a treat!
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Project Glass: One day...

We believe technology should work for you — to be there when you need it and get out of your way when you don't.
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Augmented reality app makes Japanese newspaper more engaging for kids

Augmented reality app makes Japanese newspaper more engaging for kids | Augmented Reality and its numerous applications | Scoop.it
The AR News app enables kids to use their smartphones to reveal more kid-friendly versions of articles in the Tokyo Shimbun.
Janine Wood's insight:

making newspapers fun and engaging for kids with the help technology

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Google's Project Glass: Changing the way we see the world

Google's Project Glass: Changing the way we see the world | Augmented Reality and its numerous applications | Scoop.it
Google’s mobile connected glasses will use augmented reality to interact with the real world in real-time. A concept video from Google,...
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Amazon says fmcg market is fundamental to its future | News | The Grocer

Amazon says fmcg market is fundamental to its future | News | The Grocer | Augmented Reality and its numerous applications | Scoop.it
Amazon has promised to challenge the dominance of UK supermarkets by offering a more complete range of fmcg products to consumers…...
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Effective pharma marketing starts with a patient journey

Effective pharma marketing starts with a patient journey | Augmented Reality and its numerous applications | Scoop.it

Strong analysis and effective marketing go hand in hand, so we catch up with Dr Simone Seiter to hear about a new approach that is changing the way pharma operates.


Via Jarek Kucia, Lionel Reichardt / le Pharmageek, Gilles Jourquin
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Dan Baxter's curator insight, December 14, 2012 4:53 PM

The shift in patient influence means more emphasis on the patient journey by pharma marketers. 

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The Pinterest-isation of the e-commerce experience / Opinion / Contagious Magazine

The Pinterest-isation of the e-commerce experience / Opinion / Contagious Magazine | Augmented Reality and its numerous applications | Scoop.it
Pinterest has been one of the biggest web success stories of past year. Its growing influence on fashion and product oriented websites is now extending into e-commerce.
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Shopping app connects users with similar body types

Shopping app connects users with similar body types | Augmented Reality and its numerous applications | Scoop.it
BeauCoo is a mobile app that connects users with similar body types and delivers a personalized feed of item, brand and store recommendations.
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Ingress aims to be the next great augmented reality game [VIDEO]

Ingress aims to be the next great augmented reality game [VIDEO] | Augmented Reality and its numerous applications | Scoop.it
Augmented Reality is a bit of a tricky spin for gaming. For starters, a game too complex and large in scope can be dangerous — taking things to the outside world presents a lot of challenges not only in enabling location-based ...
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trendwatching.com's May 2012 Trend Briefing "(R)ETAIL (R)EVOLUTION" covers the latest consumer trends in e-commerce

trendwatching.com's May 2012 Trend Briefing "(R)ETAIL (R)EVOLUTION" covers the latest consumer trends in e-commerce | Augmented Reality and its numerous applications | Scoop.it
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