Big Blue is testing an app that identifies products on store shelves then lets customers sort them by price -- or lets the retailer steer purchasing with coupons. Read this article by Stephen Shankland on CNET News.
Glass is being developed by Google X Lab, which has worked on other futuristic technologies such as driverless cars. The project was announced on Google+ by Project Glass lead Babak Parviz, an electrical engineer who has also worked on putting displays into contact lenses; Steve Lee, a project manager and "geolocation specialist"; and Sebastian Thrun, who developed Udacity as well as worked on the self-driving car project. Google has patented the design of Project Glass.Thad Starner is a Technical/Lead Manager on the project. Isabelle Olsson, Industrial Designer of the product, is responsible for a number of the design decisions, such as the Glass color scheme.
Though head-worn displays for augmented reality are not a new idea, the project has drawn media attention primarily due to its backing by Google, as well as the prototype design, which is smaller and slimmer than previous designs for head-mounted displays. The first Glass demo resembles a pair of normal eyeglasses where the lens is replaced by a head-up display. Around August 2011, a Glass prototype weighed 8 pounds; the device is now lighter than the average pair of sunglasses. In the future, new designs may allow integration of the display into people's normal eyewear.