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Scooped by Imersia onto Augmented Realities |
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Augmented Reality Turns Kitchen Table Into Game PSFK So far, augmented reality apps and games have been gimmicky stories living their 15 minutes of fame since every company from the magazine industry to the childcare industry have utilized AR apps...
Imersia's insight:
AR is coming to a dining room near you. Delete the scoop?
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Exponential plots Cannes augmented reality ad Media Week (registration) Using the Aurasma app, users can launch the billboard's augmented reality properties to see the Exponential logo decay into thousands of hexagons, before turning into a DNA...
Imersia's insight:
Of course we can do similar things right here in New Zealand:) Delete the scoop?
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PlayRoom turns PS4 into augmented reality experience
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Something we've been talking about for a while. Delete the scoop?
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Yes, there's a trade show for augmented reality, and its demos are enchanting
Imersia's insight:
Hope to get to this one, one day! Delete the scoop?
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Steve Mann.
Imersia's insight:
I think we are all agreed that AR is a game changer and as the quote says, it is not dawn in the day of AR it's about 10:45 AM Delete the scoop?
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Back In The Day™, when men were men, cars were cars and boys were forced to work to support their families before their stupid brains were even half deve (Augmented Reality Car Manual Helps You With The Oil Change
Imersia's insight:
This is a very cool concept app, even though, as the blog says, it might not be that useful to the average guy. Cars are mostly a bunch of interconnected computers and there isn't much you can actually do yourself anymore, not like my old Triumph Spitfire where I could sit on a tyre and work on the engine.
On the other hand, I know of a number of people of the fairer sex (don't flame me!) who don't think about checking things like water levels on the cooling system, or the washer, or check their oil periodically.
This may not be necessary in a new car, or a car that gets its regular services. But lots of people don't fall into that category.
I like the AR presentation that not only shows where to take the cap off, but actually has an animated hand doing it.
As we have blogged before, this concept can apply really well to technologies such as clearing a paper jam from a big corporate printer / copier, where sometimes the manuals and illustrations aren't so clear.
it is probably onlya matter of months before end users and engineers are using AR technology to maintain equipment. Life will be easier for end users and field service people will be able to go out with less training and more confidence. Delete the scoop?
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/PRNewswire/ -- For more than 150 years, Anheuser-Busch, its employees and family of wholesalers have supported America's armed forces through numerous programs and philanthropic efforts. These include lending resources, raising funds for veterans...
Imersia's insight:
Nice story, good example of using AR to add interest and draw people in. Delete the scoop?
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All of us will soon be able to tap into digital technology in ways that will allow us to embrace our digital sixth sense.
Imersia's insight:
Roald Dahl would probably have loved AR and bringing his books to life. I'm sure he would have also delighted in adding some 'easter eggs' to his stories. I wonder if anyone will pick up on that. His museum could be an interesting visit with AR Glasses. Delete the scoop?
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CrowdOptic, a startup with technology for identifying where people are pointing their smartphone cameras, has raised another $1 million in funding. Delete the scoop?
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Say you’re planning a big trip to New York. You want to get in touch with friends to go to a movie or a concert while you’re in the Big Apple, but can’t remember exactly which of your Facebook friends lives there. Via FLITTER
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TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Interesting Delete the scoop?
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Last week I received a massive pile of Direct Mail in my letter box. I didn't even open most of it it. Do you? Marketing and creative people put a lot of effort into creating it, it was printed, pa...
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I didn't understand what this product even was fro the junk mail and if I hadn't been motivated to go and seek out the web page, I still wouldn't know and File 13 would just be that little bit fuller.
This is a sitter for the new soluion Imersia is developing which combines Augmented Reality with video and with location based services to help you go find the product once you've decided its worth your time and effort to check it out. Have a read of the story and watch the video to see what I mean. Delete the scoop?
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@jennydeluxe re: Glass, class issues go beyond affordability. augmented reality where those outside graph don't exist http://t.co/AhFiWwVnJW
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Some interesting thoughts on accesibility and being connected Delete the scoop?
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Geopositioning, augmented reality to boost Crown maintenance ZDNet Crown — a sprawling casino and entertainment complex in Melbourne, Australia, that with annual revenues of A$1.8 billion (US$1.73 billion) is among the southern hemisphere's largest...
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Yes, there's a trade show for augmented reality, and its demos are enchanting TechHive SANTA CLARA, CA — Across the street from the Great America amusement park, a small gathering of augmented reality enthusiasts were building an amusement park of...
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Oh to be in Santa Clara Delete the scoop?
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Augmented reality brings dinosaurs and planets to life
Imersia's insight:
Doesn't it seem ironic that, at a time when publishers are cutting out magazine titles that you would think would be even more relevant than ever, technologies like Augmented Reality, which is the world Imersia lives in are just starting to burst into life.
We can make print so exciting that kids will love books and magazines like never before, because they can interact with them in ways they never could before. Watch the asteroid and the Mars station, spin it, zoom in on it, control the Mars Rover.
Now we are going from reading to learning, to understanding and engaging and I would challenge you to find a boy who would not leap at the chance to play with books or publications like this. This technology is available to you today, its not science fiction. Would you be excited to be able to explore real and imaginary worlds in print like this?
We can do this for you today and its not expensive. We can do it in your magazine, newspaper, book, with toys and other real world objects. One day it will be like Google and you will be thinking back to days before this technology was every day. You might also be thinking why didn't I get into this early? Why didn't I invest in companies that do this stuff when they were still small?
In the meantime, you could try one of our prototype games, like Finga Footy andsee what its like playing a game, no just on your mobile, but with your finger in front of it. 
Imersia's comment,
June 12, 7:28 PM
It has the ability to augment your poetry and even allow you to leave snippets of it on street corners for people to find and listen to or read:)
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More than a game, Niantic Labs' Ingress is an exploration into the future of wearable computing. (Have you played Ingress?
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The only frustrating thing about this is that its Android only. Delete the scoop?
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CrowdOptic To Put Augmented Reality Art Gallery in Toronto Cityscape Singularity Hub After downloading an app for the event, attendees can point their phones at different places around David Pecaut Square to see a “virtual gallery” not visible to... Delete the scoop?
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These smart swimming goggles are jam-packed with high tech features including an augmented reality feature which will identify any fish or other organisms.
Imersia's insight:
This is very cool. Everyone is talking about Google Goggles, but this one is for in the water.
I'm not a diver, but I've done some snorking in places like Jamaica and New Caledonia and these would definitely get me motivated to do some more!
You can communicate with other divers, identify fish, take 3D photos, this is a really creative way of using AR that I'm sure will become very popular, particularly with providers of tourist snorkling and diving services, but also for commercial and scientific use. Delete the scoop?
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Heineken is launching a mobile application as part of a summer promotion that is aimed at driving repeat usage with contests and content that keep users coming back regularly. (.
Imersia's insight:
We've been talking to agencies in New Zealand about similar solutions. Heineken has always been a leader when it comes to taking advantage of new technologies.
When creating campaigns using Augmented Reality, we can easily use object recognition which could be a combination of the bottle with the label. There is an argument for first mover advantage and this Heineken campaign is specifically aimed at the US market. There is still room for first movers here in Australasia.
Of course first doesn't mean it won't work for other brands, in fact the first mover has to do the most work to educate the market, whereas others can follow and be successful with campaigns that have points of difference, but target a market that has already tried AR. Delete the scoop?
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BooksARalive. Augmented Reality Children's Books.Hi children's books lovers!! From May 13 to 19, 2013 we're celebrating Children's Book Week.
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That's what we're talking about:) Delete the scoop?
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Google's Project Glass is getting closer to reality for consumers. Here's a closer look at the augmented reality glasses. (Fed up with The Way Things Are? Delete the scoop?
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Here's an interesting take on using augmented reality alongside hobby electronics.
Imersia's insight:
When MIT start thinking about how you can augment the real world using WiFi and Arduino, some very cool things start happening. Watch this 3 minute video to see how they add new controls to a radio, a door, a light switch and connect devices together using AR.
Remove the AR element and the programming remains on the analogue switches. This is so cool and helps bring the potential of AR into practical applications.
You will understand why this gets me excited when you watch the video:) Delete the scoop?
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Mobile Action Codes: Image Recognition and Augmented Reality Emerging http://t.co/VzjXxEFsEm
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It would appear we are on the right track! Delete the scoop?
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Augmented Reality & the Move to the World of Flat Surfaces - 05/03/2013 (Nice read by @chuckmartin on #AR http://t.co/EgjYv36uxJ)
Imersia's insight:
We agree on the immediate opportunity on flat surfaces as outlined in our blog on Junk Mail. http://imersianz.wordpress.com/2013/04/16/junk-mail-rocks/ But this is just one area and we ar working on several opportunities in the real world. Delete the scoop?
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Another player in this market. If only someone came up with an attractive solution for tracking elderly people that is economic and easy to keep charged.