VW shows off iOS augmented reality repair app for XL1 concept car Apple Insider German automaker Volkswagen today teased a new iOS-based augmented reality application for technicians working on its XL1 concept car to be shown at the mid-October...
The example looks a bit gimmicky, but sure if you don't know how to open the radiator cap, this could be helpful. But seriously, AR is a great way to help where needed.
How about using this technology for maintenance on things we make in New Zealand? Point of Sale systems, farm machinery and implements, robotics, health care products.
There is never the right manual available when you need it. Image recognition can make life so much easier for field service people.
Let's lead the way with some solutions that will really help you save time and money. Ask a field engineer what would help them, or perhaps the customer call centre about questions they are ferquently asked.
Even if the product isn't made in New Zealand, like printers, copiers, or air conditioning systems, it might be easier to develop a solution locally than the cost of not being able to deal with a problem on the spot, or having to mak return to base trips for manuals or instruction.
The DEAF MAGAZINE features content on the culture of German sign language, and uses augmented reality to visualize the content. (Point 1 for Germany - deaf magazines are using augmented reality for their readers!
This is a very cool concept. We hear (pardon the pun) a lot about the use of Augmented Reality for education, but I hadn't previously thought specifically of people with hearing disabilities.
This really does add a whole new dimension for deaf people that can add a whole new layer of experience and adventure.
Interactive everything: between Google Glass, Disney’s Aireal, and new improved smartphones this time Augmented Reality is for real. (Is Augmented Reality Marketing’s Sleeping Horse For 2014?
There is a point in time when the number of people having suitable devices reaches a critical mass. With somewhere around 60% of people in countries like NZ and Australia alone having compatible smartphones, the time is now.
There is a point in time when we educate the public and show them that this technology works and is fun and that time is now.
There is a point in time when we can educate brands and agencies and show them that this technology is available here and now, that they can gain first mover advantage toengage with customers win business and show their leadership. That's what we are doing today.
There is a point in time when you will have a WOW moment and realise that you should and can be onboard for this journey. So what are you waiting for? Contact us now! firstname.lastname@example.org
A lot of people still knock Skoda, but they used to knock Japanese cars too. Check out how thy are using Augmented Reality to give you a new experience. AR and cars go together like hand in driving gloves!
Augmented reality (AR) coupons from Valpak offer a 3D savings experience on iPad, iPhone and Android devices. (Did you try this on your August Envelope?
"Making Coupons Cool Again" This is a great example of how we can add value to print media which are losing value. Great to see products like Valpak innovating rather than complaining about tough times.
Proximity based marketing is very important, many buying decisions are made based on proximity. Here's another way for your local business to be found.
OPEN ME! Review: the best AR game on PlayStation Vita PlayStation Universe SCE Japan Studio's new puzzler OPEN ME!
This is cool as a concept, but why tie it to your game machine. A huge number of people in the real world today have a smartphone which is a very powerful computer that has telecommunications and knows where it is, through the GPS and inertia sensors. No you can't play a DVD on it, but you can play AR games with it.
Instead of playing in your lounge or bedroom, play out in the real world, get some exercise and have fun at the same time. Tie locations to the game, involve retailers, transport providers, parks and other facilities.
Audi has released eKurzinfo app 3.0 for iPhone which acts as an augmented reality manual for the Audi A1, Audi A3 and Audi S3.
I've talked in the past about the use of AR with technical manuals for service people, but in this case Audi is offering in-car information for the owner or driver of the car.
This is a very good move that all car manufacturers should consider. Cars are getting more features and controls, this can be bewildering for a lot of people.
Manuals are so old school and chances are, you don't know where it is, or you do, but its not in the car because it was taking up too much room. A lot of people find manuals hard to read and a quick video based on pointing your phone at the control or part of the car you need assistance with is so much easier.
Of course combining this with the owners manual would be awesome, keep the service history in the cloud so that everyone who needs to can access it. An app could also remind people about when their services, safety checks and registration need updating.
It may be best that this is done locally in each country, tied to its dealer and service network. We would love to talk to local car dsitributors about this technology.
*I've mentioned these people before (having met them at SXSW Interactive 2013), but look how awesome that is.
Augmented Reality creates some fascinating opportunities to add functionality to technology in ways you may not have considered. Here are some examples from MIT. What is really exciting is that things like this are possible today.
Are you in a business that sells technologicaly products that have processors in them? Actually this is only one aspect, you don't have to have technology as such, just the desire to enhance the lives of your customers, the users of your products. We can add experiential engagming marketing and cool features to your product, the packaging and your advertising and marketing material. We can bring all of them to life in ways you hadn't thought of before (or perhaps had thought impossible.
We can do that right here in New Zealand and at least 60% of people have a smartphone capable of having these experiences. Want in? Are you a leader?
Telematics Update: Mercedes-Benz to Reveal Their Augmented Reality Strategy ...
Enhancing the connected car and doing their best to avod driver distraction, excellent. GM is also working closely in ths space offering API access for developers to most itelligence capable elements of their new cars.
This has to be one of the most impressive, real world uses of augmented reality that I have seen. (Planet Geospatial: LiDAR News: Maptek’s Augmented Reality Mining App: This has to be one of the most impressiv...
This is a great example of using AR in the mining industry. It could extend into many aspects of planning in construction and urban development.
Imagine a smart city using this technology so that its citizens could go out and explore the city planners' vision for green spaces, what developments would look like, all from their moble device in the real spaces.
This sort of visualisation tends to only be seen by a few people in boardrooms using expensive software. Why not bring it down to the people and show them what things will or could look like.
Point your mobile at any development area and see what it will look like when it is completed. What a great way to share a vsion, right there on every person's smartphone.
Seems rather obvious wen you think about it, but of course most people hven't started thinking about it.
1Mazda, the new specialist Mazda division at Clemenger Harvie, has hit the ground running with an Australian first.
This is pretty cool, but leaves me wondering about the ongoing engagement. Does it have location based analytics, does it navigate you to your nearest dealer for a test drive? Just a couple of the things we would do, but nice work all the same:)
IKEA aims to eliminate buyer's remorse with nifty augmented reality app Bellingham Herald Although getting catalogs in the mail tends to veer more toward hated than celebrated in this era of household waste hyper-vigilantism (just don't tell my...
The thing is, you don't have to be a giant company to do this. Whether it is an oven, a fire place, a bedroom suite or that new TV you want people to buy, we can do this in New Zealand for you.
Effectively people can point there mobile smartphone in the spot where they would put your furniture in their home and see what it would look like. All from an app they download through your Direct Marketing, or fro a flyer when they visit a retailer that stocks your product.
It's not rocket science although it is leading edge. Just as well we have a scientist on our team:)
To provide a new way for communicating sustainability, McDonald launches a new augmented reality app called ‘McMission’.
McDonalds in Germany use Augmented reality to communicate it's sustainability focus by incorporating Augmented Reality games.
This is a great idea as a way to refocus McDonalds and have people shift their focus or perspective of McDonalds as a company that has the community at heart.
Whilst fast food has its detractors, it is here to stay and is part of our community. This is a great way for it to reinforce positive messages and give something back. It certainly won't hurt their branding.
Medgadget.com Augmented Reality iPad App Guides Surgeons During Tumor Removal Medgadget.com A new iPad app from Fraunhofer Institute for Medical Image Computing MEVIS in Germany is using augmented reality technology to help surgeons excise liver...
I love this, but one does wonder about the surgeons' gloved hands holding the iPad. Looks like a need for a new stand of some sort and a sterile case, but of course this is just a PR shot.
More high-tech from the consumer packaged goods space. Last week Haagen-Dazs launched an augmented reality app on its new packaging, and now one of the most iconic packages in the world will get the AR treatment.
This is a cool idea, but of course you want your own branded app, you don't want people downloading someone else's app in order to have an engaging experience with your product.
Do you get painfully bored waiting for your pint of Häagen-Dazs to thaw that little bit before you dig in?
This is a very cool concept if you'll pardon the pun. This is a great example of how you can use Augmented Reality combined with product recognition, not only adding to the experience, but also making sure the product is at its best for consumption.
Mobile Entertainment Angry Birds, Cut the Rope, Sonic receive augmented reality treatment Mobile Entertainment Rather fittingly for the mobile marketing move, Angry Birds, Cut the Rope and Sonic the Hedgehog annuals have all been dipped in...
More and more publishers are recognising that AR can significantly enhance their books and other print publications. We are looking forward to working with some of them locally.