Augmented Reailty
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Augmented Reailty
Case studies and articles on Augmented Reailty from ARworks (www.arworks.com)
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A new way to communicate sustainability: Metaio & McDonald's launch mobile augmented reality experience

A new way to communicate sustainability: Metaio & McDonald's launch mobile augmented reality experience | Augmented Reailty | Scoop.it
The "McMission" App makes corporate commitment education playful and interactive. The new augmented reality app, "McMission" McDonald's Germany, is a playful approach educate McDonald’s visitors an...
ARworks Middle East's insight:

MD and Metaio show the way for highly effective use of AR in CSR. 

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This Augmented-Reality Sandbox Turns Dirt Into a UI | Wired Design | Wired.com

This Augmented-Reality Sandbox Turns Dirt Into a UI | Wired Design | Wired.com | Augmented Reailty | Scoop.it
It's a sandbox that lets kids mold its contents into miniature mountains, lakes and rivers--and then, with a little high-tech magic, brings that terrain to life before their eyes.
ARworks Middle East's insight:

Excellent, innovative shipping of AR technology. 

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Augmented reality brings children's books to life - QR Code Press

Augmented reality brings children's books to life - QR Code Press | Augmented Reailty | Scoop.it
Education and augmented reality continue to mingle Augmented reality continues to generate traction as an education tool. This week, Edutainment Systems, a developer of interactive technologies, has
ARworks Middle East's insight:

Augmented reality is quickly establishing itself as one of the fastest growing education tools in the world. The technology is proficient in turning seemingly mundane tasks into fully interactive and dynamic experiences. (watch this space...)

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Invisible art shows augmented reality

Invisible art shows augmented reality | Augmented Reailty | Scoop.it
A whole lot of new art has arrived at Auckland's Aotea Centre, and the only catch is… it's invisible. It's a white, white world to most of us – but not to artist Shannon Novak, who has something called synesthesia.
ARworks Middle East's insight:

for the AR art project

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Augmented reality gives a taste of the extreme CN Tower EdgeWalk

Augmented reality gives a taste of the extreme CN Tower EdgeWalk | Augmented Reailty | Scoop.it
augmented reality can help those who haven’t tried it to get a glimpse of how it feels. The technology can also help those who have already gone on the
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How Augmented Reality Will Redefine Driving and Cars | Business 2 Community

How Augmented Reality Will Redefine Driving and Cars | Business 2 Community | Augmented Reailty | Scoop.it
Augmented reality (AR), as Hollywood blockbusters have shown us, is simply a way to see enhanced information about the world around us. Using a optical device
ARworks Middle East's insight:

Nice artilce about the the responsible growth of AR in the automtive industry.

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Try on virtual Bulgari Rings with Augmented Reality | Augmented Reality Software and Solutions by Total Immersion

Try on virtual Bulgari Rings with Augmented Reality | Augmented Reality Software and Solutions by Total Immersion | Augmented Reailty | Scoop.it
ARworks Middle East's insight:

NIce work by TI, and further evidence of the luxury world's franchise of AR.

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What Google Glass And the Android Smartwatch Are Really All About | Cult of Android

What Google Glass And the Android Smartwatch Are Really All About | Cult of Android | Augmented Reailty | Scoop.it

Via Mushin
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Mushin's curator insight, March 26, 2013 6:00 AM

Good contribution to the "augmented self" discussion (and important if you're party in the coming Artilectic War)

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Why tablet marketing is totally different than mobile marketing

Why tablet marketing is totally different than mobile marketing | Augmented Reailty | Scoop.it
Smartphones and tablets are both mobile devices, but a Forrester analyst says marketers are making a big mistake if they lump the two together.
ARworks Middle East's insight:

Disocvery vs mobility....good insight. It's not about screem size it about contextual need and uage relevance. 

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INFOGRAPHIC: Mobile Marketing in 2013 — Stats and Figures | Uberflip

INFOGRAPHIC: Mobile Marketing in 2013 — Stats and Figures | Uberflip | Augmented Reailty | Scoop.it
The majority of companies can’t determine if their mobile efforts are effective.
ARworks Middle East's insight:

Useful stats on where we are with mobile marketing, and some 101 insights.

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Augmented reality is a growing part of the travel experience

Augmented reality is a growing part of the travel experience | Augmented Reailty | Scoop.it
There have been a growing number of success stories that are encouraging companies to try more.   photo via www.zaptap.com A recent success story using augmented reality in China is having a g
ARworks Middle East's insight:

Good reading for the start a new week.

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5 reasons to get excited about Augmented Reality in 2013

5 reasons to get excited about Augmented Reality in 2013 | Augmented Reailty | Scoop.it
Next year, I predict that augmented reality (AR) will be everywhere. Here are my five reasons why:
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Blippar takes off with first augmented reality passport - Mobile Entertainment

Blippar takes off with first augmented reality passport - Mobile Entertainment | Augmented Reailty | Scoop.it
Blippar takes off with first augmented reality passport
Mobile Entertainment
Blippar takes off with first augmented reality passport. Phil Tottman. by Phil Tottman Friday, August 30th 2013 at 5:27PM.
ARworks Middle East's insight:

The Blippar empire continues to grow.

 

But we can't help thinking this one is a bit tail wagging the dog. Short lived games and wanton use of the something as precious as the passport..juries out. 

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Augmented reality apps to explode over 5 years - Mobile Commerce Press

Augmented reality apps to explode over 5 years - Mobile Commerce Press | Augmented Reailty | Scoop.it
augmented reality apps, particularly in the marketing and retail spaces. The researchers said that there would already be $670 million invested in that
ARworks Middle East's insight:

'There are four primary drivers that will be defining to the augmented reality market over the next half decade. They include the combination of the technology with cloud computing, a direction toward a decrease in marker AR that is vision based, “sensor fusion” and the Internet of Everything, and smart eyewear product advances"

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MIT Media Lab transforms everyday objects with augmented reality

MIT Media Lab transforms everyday objects with augmented reality | Augmented Reailty | Scoop.it
By enabling our everyday physical objects to become "smarter", this project could radically transform how we use and interact with our things.
ARworks Middle East's insight:

The game changes by the day....

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Augmented reality campaign from DKNY brings art and tech together

Augmented reality campaign from DKNY brings art and tech together | Augmented Reailty | Scoop.it
The technology has been added to a massive New York City billboard at Houston and Broadway. DKNY had held the massively coveted billboard location in New York City at Houston Street and Broadway for
ARworks Middle East's insight:

food for thought

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Four ways augmented reality will invade your life in 2013

Four ways augmented reality will invade your life in 2013 | Augmented Reailty | Scoop.it
With the impending arrival of Google Glass, augmented reality, long the stuff of science fiction, will soon be invading our every waking moment.
ARworks Middle East's insight:

Outside of the typical examples of consumer augmented reality, QZ.com share 4 very exciting ways that AR will continue to pervade and embellish our lives.  

 

www.arwork.com

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Mobile Marketing And Email: 4 Ways To Use Them Together | Business 2 Community

Mobile Marketing And Email: 4 Ways To Use Them Together | Business 2 Community | Augmented Reailty | Scoop.it
We’ve compared SMS text messaging and email marketing before, with advice on the best situations to use each. But mobile marketing involves more than
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Why brands need to invest in a mobile relationship strategy

Why brands need to invest in a mobile relationship strategy | Augmented Reailty | Scoop.it
As mobile ad spend continues to rise, Thomas Enraght-Moony explains how brands can maximise this channel's effectiveness
ARworks Middle East's insight:

It rarely gets more lucid and articulate than this. With the all the tech and creative sabre rattling, at the end of the day using, leveraging and harvesting Data is the key to effective mobile marketing strategy. 

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Jaguar blends lifestyle, sales push in F-Type film - Luxury Daily - Multichannel

Jaguar blends lifestyle, sales push in F-Type film - Luxury Daily - Multichannel | Augmented Reailty | Scoop.it

Via Jesse Bernard
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Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013 | Compete Pulse

Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013 | Compete Pulse | Augmented Reailty | Scoop.it
ARworks Middle East's insight:

Great IG from thr revent Mobile Marketing event in NYV.

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Top 10 Most Commonly Asked Location Based Mobile Marketing Questions | SMS Marketing Blog

Top 10 Most Commonly Asked Location Based Mobile Marketing Questions | SMS Marketing Blog | Augmented Reailty | Scoop.it
With the explosion of mobile marketing over the last couple of years, we here at Tatango have seen an increasing interest in location based SMS campaigns.
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