According to Wikipedia: Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
Corporations across America are increasingly developing apps as a way to connect with iPhone toting customers. One of the newest such app is from Taco Bell who today released Taco Bell AR Gaming Experience, a free iPhone optimized app.
14th Virtual Reality International Conference, March 28 – 30, 2012, Laval, France http://www.laval-virtual.org. Everything you ever wanted to know about virtual reality, augmented reality and their applications.
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