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Audiovisual Interaction
If you like audiovisual interaction, you are on the right page! We post news articles that interest us: multi-screen solutions, OTT, social TV, navigational interfaces, digital content on TV, companion devices and the web, synchronised advertising and much much more!
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TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com

TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com | Audiovisual Interaction | Scoop.it
So far, TV Everywhere has been mostly a video-on-demand service, a way for subscribers to cherry pick their favorite shows to watch on second screens.

Via Peter Rosenberg
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Peter Rosenberg's curator insight, June 6, 2013 3:25 PM

A robust cross platform measurement system with industry wide acceptance will be the key to driving content availability.

Rescooped by miradatv from Video Breakthroughs
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Pay TV operators have a role in second-screen ad sync

Pay TV operators have a role in second-screen ad sync | Audiovisual Interaction | Scoop.it

Real-time synchronised advertising for the second-screen, where interactive and probably targeted ads are delivered to coincide with commercial breaks on the main TV, are a threat and opportunity to broadcasters, as we have reported previously. It is now becoming clear that Pay TV operators could play an important role in determining whose second screen apps people are watching when those commercial breaks arrive, and therefore whether it is the channel owners or competing third-parties who can monetize this new ad inventory. The platform operators could even create their own companion apps and become another player around the second-screen advertising table.


Via Nicolas Weil
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Making great TV even better: The BBC's approach to companion experiences

Making great TV even better: The BBC's approach to companion experiences | Audiovisual Interaction | Scoop.it
Our editorial approach to companion experiences is three fold:

• Build on existing audience needs and behaviour

• Go beyond broadcast

• Drive creative renewal and innovation

We want to immerse our audience in the programme they're watching even more by building on the existing needs and behaviours the show inspires. We've learned a lot about this from years of programme-related experimentation on BBC Red Button and BBC Online.

Via Nicolas Weil, Ludovic Bostral
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7 Things You Should Know About 2nd Screen Interaction

Originally presented in London at Screen Digest’s “The Future of Digital Media” event, this is Alan Wolk’s latest salvo in his attempt to bring common sense to the discussion around second screen.


Via Nicolas Weil, Ludovic Bostral
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The Olympics and Second Screen - not so great

The Olympics and Second Screen - not so great | Audiovisual Interaction | Scoop.it

While the 2012 Summer Olympics has certainly been appropriately dubbed the first "Social Olympics" (Twitter and Facebook comparisons discussed daily on the broadcast discussions by commentators) and even NBCU has come out and described it as a TV Everywhere success (streaming every event live for authenticated Pay TV subscribers in the US), it has be abysmal for Second Screen enthusiasts.

 

Don't get me wrong--I think the streaming capabilities to watch the events live were usually well delivered, and I have nothing against the massive Twitter and Facebook discussions. I guess my point of view stems from the belief that until now, it has been live sports that has really driven the most valuable use cases for a second screen or companion app while watching the first screen, usually resulting in a more engaged consumer. Knowing the stats of the football, baseball or basketball game of key players, updated in real time, is a big plus for the sports enthusiasts (of any sport). But somehow, the Olympic implementations fell well short.


Via Nicolas Weil
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