Vedrashko suggests that some current children’s programming may already have some of the cadences and patterns that more adult programming will require in a two-screen world. Short attention spans and limited loads on focus are assumed with these audiences. “It is designed with this dynamic in mind.” “Blue’s Clues” was among the first to design around the research insight that kids needed lulls and breaks from high attentiveness in order to do something else and then come back to a TV focus, he says.
Hmmm. It is all speculative for now, but the introduction of interactive devices into the living room surely will be as disruptive to the TV medium as anything that came before it. It is hard to image a future where second screening is not a part of the sensibility that goes into programming. While it may not mean that all TV programming takes on the rhythms of “Blues Clues,” the problem of programming and advertising into deeply divided attention spans is worth considering. Parents lament the relentless re-viewings of Disney DVDs and the fiftieth screening of that Cartoon Network favorite. Repetition is such a part of childhood media consumption that one wonders if it becomes a part of distracted adult media habits. After all, here I am having to watch “Sherlock” twice in order to get it.
Via ABC Multiplatform